{"id":2783,"date":"2020-09-02T11:47:58","date_gmt":"2020-09-02T11:47:58","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=2783"},"modified":"2021-04-11T11:54:03","modified_gmt":"2021-04-11T11:54:03","slug":"huda-beauty-invests-11-million-in-the-luxury-closet","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/huda-beauty-invests-11-million-in-the-luxury-closet\/","title":{"rendered":"Huda Beauty Invests $11 Million in the Luxury Closet"},"content":{"rendered":"<figure id=\"attachment_2784\" aria-describedby=\"caption-attachment-2784\" style=\"width: 1140px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2784 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/Huda-and-Mona-4-Final.jpg\" alt=\"\" width=\"1140\" height=\"630\" \/><figcaption id=\"caption-attachment-2784\" class=\"wp-caption-text\">HUDA AND MONA KATTAN<\/figcaption><\/figure>\n<p>We all know and love\u00a0<a href=\"https:\/\/theluxurycloset.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\" target=\"_blank\">The\u00a0Luxury Closet<\/a>. It&#8217;s super easy to sell designer pieces &#8211; and even easier to get our hands on them, whether it&#8217;s A-listers&#8217; favourite Dior Book Tote in denim, or Gucci&#8217;s cult newcomer, the Dionysus shoulder bag.<\/p>\n<p>But what happens when the Middle East&#8217;s leading luxury resale platform merges with the Middle East&#8217;s beloved beauty tycoon? Well, we&#8217;re about to find out as Huda Beauty Investment (HBI) &#8211;\u00a0the private investment office of the Huda Beauty founders (namely Huda, Alya and Mona Kattan; Christopher Goncalo and CEO, Karan Wats) &#8211; has set foot in the\u00a0<a href=\"https:\/\/www.graziame.com\/style\/fashion\/sell-on-your-designer-wares-with-a-vip-concierge-service\" target=\"_blank\">luxury reseale marketplace<\/a>.<\/p>\n<p>HBI will become one of the principal shareholders of\u00a0The Luxury Closet, with\u00a0the ongoing capital raising round of $11 million, along with MEVP as a co-investor. Mona Kattan, Co-Founder and Global President of Huda Beauty will join the board alongside existing shareholders Middle East Venture Partners (MEVP), Wamda Capital, Knuru Capital and Precinct Partners.<\/p>\n<figure id=\"attachment_2785\" aria-describedby=\"caption-attachment-2785\" style=\"width: 995px\" class=\"wp-caption alignfull -width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2785 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/04\/Edit-01.jpeg\" alt=\"\" width=\"995\" height=\"740\" \/><figcaption id=\"caption-attachment-2785\" class=\"wp-caption-text\">COURTESY OF THE LUXURY CLOSET<\/figcaption><\/figure>\n<p>&#8220;I have always been an advocate of circular fashion, and I am very excited about our endeavours with The Luxury Closet. At the beginning of our entrepreneurial journey, we did not have the means to purchase Fashion Luxury items and thus opted for vintage and second-hand shops. I&#8217;m very pleased to be part of the board alongside likeminded individuals, and a business that offers a unique service that fills a major gap in the market,&#8221; said Mona Kattan of the venture.<\/p>\n<p>This\u00a0strategic partnership announced by\u00a0The Luxury Closet and HBI, seeks to tap the combined understanding of consumer behavior in fashion and beauty and to drive brand awareness and increase the adoption of resale.<\/p>\n<blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">&#8220;In our continued effort to champion responsible and eco-friendly businesses, we couldn\u2019t be more enthusiastic about our partnership with The Luxury Closet&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"pullquote-container\">Huda Kattan also added, \u201cWe are excited to partner with The Luxury Closet. Sustainability is one of our primary focuses and a core tenant for the HBI portfolio.\u00a0<span class=\"pullquote pullquote-processed\">In our continued effort to champion responsible and eco-friendly businesses, we couldn\u2019t be more enthusiastic about our partnership with The Luxury Closet<\/span>.\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B86l63kgnjF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B86l63kgnjF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B86l63kgnjF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Huda Kattan (@huda)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote>\n<p class=\"pullquote-container\"><span class=\"pullquote-processed pullquote-quote\">&#8220;Huda Beauty will add brand development and their massive social media leverage&#8221;<\/span><\/p>\n<\/blockquote>\n<p class=\"pullquote-container\">Why is Huda Beauty of intrest in the luxury resale marketplace in the Middle East? The partnership will develop The Luxury Closet brand equity and expediting growth across markets while\u00a0<span class=\"pullquote pullquote-processed\">Huda Beauty will add\u00a0brand development and their massive social media leverage<\/span>.\u00a0&#8220;The partnership will help us bring the concept to a whole new audience,\u201d confirmed CEO and Founder of The Luxury Closet, Kunal Kapoor.<\/p>\n<p>And as unexpected as it may sound, the partnership is not surprising when you look at the numbers. The Luxury Closet has the\u00a0highest per capita spend on luxury by re-selling perfect condition luxury items from brands such as\u00a0Herm\u00e8s, Louis Vuitton, or Rolex. Just in the last 12 months, the platform has listed 80,000 items from 5,000 sellers worth $120 million.<\/p>\n<p>Little wonder it&#8217;s caught Huda&#8217;s attention!<\/p>\n<p><em>Photo: Supplied<\/em><\/p>\n","protected":false},"author":28819,"featured_media":2784,"template":"","format":"standard","categories":[47],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Huda Beauty Invests $11 Million in the Luxury Closet - Grazia Middle East<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/huda-beauty-invests-11-million-in-the-luxury-closet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huda Beauty Invests $11 Million in the Luxury Closet\" \/>\n<meta property=\"og:description\" content=\"We all know and love\u00a0The\u00a0Luxury Closet. 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