{"id":27824,"date":"2022-09-27T09:17:36","date_gmt":"2022-09-26T23:17:36","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=221226"},"modified":"2022-09-27T10:13:59","modified_gmt":"2022-09-27T06:13:59","slug":"balmain-beauty","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/balmain-beauty\/","title":{"rendered":"Balmain Has Teamed Up With Est\u00e9e Lauder To Officially Launch ‘Balmain Beauty’ In 2024"},"content":{"rendered":"
\"balmain
PARIS, FRANCE – SEPTEMBER 27: A model walks the runway during the Balmain Ready to Wear Spring\/Summer 2020 fashion show as part of Paris Fashion Week on September 27, 2019 in Paris, France. (Photo by Victor VIRGILE\/Gamma-Rapho via Getty Images)<\/figcaption><\/figure>\n

It’s official \u2013 a fully-fledged Balmain Beauty is set to launch in 2024. The French fashion house announced a new partnership with cosmetics giant Est\u00e9e Lauder<\/a> to “transform the luxury and couture beauty world”, according to a joint statement released by the brand. While Balmain<\/a> currently offers a range of high-end hair styling products and accessories, this will be the maison’s first foray into other cosmetics categories.<\/p>\n

“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion. We\u2019ve been determined to reflect the way that today\u2019s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook,” wrote creative director Olivier Rousteing<\/a> in a post on Balmain’s Instagram account.<\/p>\n

He continued, “From the very beginning, the team at @esteelaudercompanies made it very clear that they support Balmain distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm. Knowing that \u2014 and knowing that Este\u0301e Lauder is the paragon of excellence \u2014 well, I can\u2019t wait to start working with them.”<\/p>\n

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A post shared by Balmain (@balmain)<\/a><\/p>\n<\/div>\n<\/blockquote>\n