{"id":27292,"date":"2022-09-03T00:59:09","date_gmt":"2022-09-02T14:59:09","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=219842"},"modified":"2022-09-12T12:39:14","modified_gmt":"2022-09-12T08:39:14","slug":"maison-francis-kurkdjian-724-review","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/maison-francis-kurkdjian-724-review\/","title":{"rendered":"This Cult Fragrance Brand Has Just Launched A Fresh New Scent"},"content":{"rendered":"<p>Few scents had as big a cultural impact across the last 24 months like Maison Francis Kurkdjian Baccarat Rouge 540. Dubbed by TikTok as the sell of money, the heady floral-amber composite went from underground luxury fragrance to the most complimented juice of 2021.<\/p>\n<p>To the collective delight of brand fans, the house has just ushered in a fresh new launch called 724. Unlike Baccarat Rouge \u2014 with its syrupy notes of candied fruit and smooth amber \u2014 724 is light, airy and expansive. Inspired by the always on electric energy that beats through New York City, 724 combines notes of clean laundry, jasmine, mock orange and bergamot \u2014 it&#8217;s fresh at first sniff, but the richness of aldehydes and musk give it an urban edge.<\/p>\n<p style=\"text-align: center;\"><span class=\"quotation-style\">&#8220;There is something about big cities that sweeps over you, electrifies you, elevates you. I translated that communicative energy, that life pulsating in unison, into a musky, floral, urban fragrance that I named 724, for 24 hours of scented living, 7 days a week&#8221;<\/span> <span class=\"body-copy\">\u2014 Francis Kurdjian\u00a0<\/span><\/p>\n<p>&#8220;There is something about<\/p>\n<p style=\"text-align: center;\"><span class=\"price-style\">read more: 6 BEAUTY ICONS: <a href=\"https:\/\/graziamagazine.com\/me\/articles\/beauty-icons-maison-francis-kurkdjian-baccarat-rouge-540\/\" target=\"_blank\" rel=\"noopener\">MAISON FRANCIS KURKDJIAN BACCARAT ROUGE 540 IS THE SMELL OF MONEY<\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-219847\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/09\/MFK-724-Key-visual-2.jpg\" alt=\"\" width=\"1024\" height=\"1280\" \/><\/p>\n<p>There&#8217;s no denying it&#8217;s decidedly different from Baccarat Rouge; 724 is cleaner, softer, and feels luminous as opposed to evocative. But it&#8217;s no safe, sweet scent either \u2014 Kurkdjian himself is lauded for complex olfactive hits you&#8217;ve not smelled elsewhere, and 724 is no different.<\/p>\n<p>It&#8217;s just dropped online and in-store locally at Mecca, and comes in either a 35ml, 70ml or 200ml size. It&#8217;s housed in the signature Francis Kurkdjian square glass vessel with a gold lid, but in this instance the glass is tinted blue (alluding to hallmark signs of urban living: blueish-grey cement, denim jeans, or a nighttime sky above the glow of street lights).<\/p>\n<p>It might not have quite the impact of its predecessor, but it&#8217;s a comforting, uniquely addictive fragrance that&#8217;s slightly more understated \u2014 in other words, special all the same.<\/p>\n<p>Shop Below:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-219843\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/09\/3700559613603_724_eau-de-parfum_200-ml-1023501_1.png?w=300\" alt=\"\" width=\"300\" height=\"300\" \/><span class=\"product-style\">Maison Francis Kurkdjian 724 Eau de Parfum 200ml, Dhs 1,475.<\/span> <span class=\"price-style\"><a href=\"https:\/\/www.harrods.com\/en-ae\/shopping\/724-eau-de-parfum-200ml-18782735?utm_source=google_us&amp;utm_medium=shopping&amp;utm_campaign=beauty&amp;utm_content=maison_francis_kurkdjian_18782735-504848&amp;gclid=CjwKCAjwsfuYBhAZEiwA5a6CDAS2XmV6eJ5h90iivsW-rhYPYnBGYiOoIKLVl3UCg-R8pq6MAgdjGhoCoGoQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">SHOP NOW<\/a><\/span><\/p>\n","protected":false},"author":5526,"featured_media":27293,"template":"","format":"standard","categories":[47,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Review: Maison Francis Kurkdjian 724 Eau de Parfum<\/title>\n<meta name=\"description\" content=\"Maison Francis Kurkdjian has just launched the new 724 Eau de Parfum. Will it be as iconic as Baccarat Rouge 540?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/maison-francis-kurkdjian-724-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Cult Fragrance Brand Has Just Launched A Fresh New Scent\" \/>\n<meta property=\"og:description\" content=\"Maison Francis Kurkdjian has just launched the new 724 Eau de Parfum. 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