Earlier in the week, Prada Beauty made a triumphant launch on Instagram. While the newly-minted account alludes to an entire beauty category (think skincare, makeup and the works), the first launch in the metier is Prada Paradoxe, a white floral-forward juice housed in a refillable triangular bottle \u2014 a reinterpretation of Prada\u2019s iconic logo.<\/p>\n
read more: IS PRADA THE NEXT LUXURIATE TO MOVE INTO SKINCARE AND MAKEUP?<\/a><\/span><\/p>\n And the face of the new scent? None other than Emma Watson \u2014 and a fresh new pixie crop we’re all but obsessed with. Watson not only starred in the visual but also directed it. The UN ambassador and climate activist is a perfect fit \u2014 she’s been a friend of the house previously and is very passionate about global warming. The refillable element marks an important step in the right direction for Prada, a house that’s become synonymous with all things cool and progressive.<\/p>\n \u201cI think it was serendipitous that Prada came to me with this project,\u201d Watson said exclusively to Women\u2019s Wear Daily<\/a><\/em>.\u00a0\u201cIt was around the time when I had decided in my heart, and my head, that I wanted to direct something. I found the concept of being a woman who\u2019s a paradox so interesting.<\/p>\n read more: EMMA WATSON\u2019S DELIGHTFULLY FRESH PERSPECTIVE AT BEING SINGLE AT 29<\/a><\/span><\/p>\n\n