{"id":24520,"date":"2022-06-24T09:28:58","date_gmt":"2022-06-24T05:28:58","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=24520"},"modified":"2022-06-28T01:14:59","modified_gmt":"2022-06-27T21:14:59","slug":"fashion-valentino-bag-online-game","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/","title":{"rendered":"Valentino&#8217;s New Roman Stud Bag Gives You Exclusive Access To Its Online Game"},"content":{"rendered":"<figure id=\"attachment_24523\" aria-describedby=\"caption-attachment-24523\" style=\"width: 819px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24523\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/06\/Valentino-Video-Game-2.jpg?w=1024\" alt=\"\" width=\"819\" height=\"461\" \/><figcaption id=\"caption-attachment-24523\" class=\"wp-caption-text\">Courtesy of Valentino<\/figcaption><\/figure>\n<p>How does a heritage brand modernise itself for an online audience without losing its long-established brand codes and signatures? <a href=\"https:\/\/graziamagazine.com\/me\/articles\/anne-hathaway-valentino-bulgari\/\">Valentino<\/a> has an idea. The Italian fashion brand launched its latest edition of the Roman Stud bag, it&#8217;s rendered in four familiar colourways and one new colour: Water Green. It&#8217;s also smaller than the original, but don&#8217;t underestimate it because this bag is packed with significance. Although it may look similar to Valentino&#8217;s existing products, the new Roman Stud bag is a departure from the brand&#8217;s typical savoir flair. With each purchase\u2013which can only be made online\u2013customers are given exclusive access to a video game hosted on Valentino&#8217;s app.<\/p>\n<div style=\"width: 1920px\" class=\"wp-video\"><video muted=\"1\" class=\"wp-video-shortcode\" id=\"video-24520-1\" width=\"1920\" height=\"1080\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/06\/Game-Roman-Stud-Mania-3.mp4?_=1\" \/><\/video><\/div>\n<p>The game is called Roman Stud Mania and it blends the physical item with augmented reality\u2013seamlessly blending the brand&#8217;s classic item with modern technology. There is a bit of mystery surrounding the plot of the game, but for now, we do know the bag is at the centre as the &#8220;protagonist.&#8221; It&#8217;s an exciting time for Valentino to experiment with its online presence and aesthetic. Doing so with the phygital product keeps the brand true to its roots while testing out the technology and level of customer interest. As something you buy to access an online experience, this bag represents one way of encouraging customers to enter the Metaverse while still having one foot in the physical realm.<\/p>\n<figure id=\"attachment_24522\" aria-describedby=\"caption-attachment-24522\" style=\"width: 819px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24522 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/06\/Valentinos-Video-Game.jpg?w=819\" alt=\"\" width=\"819\" height=\"1024\" \/><figcaption id=\"caption-attachment-24522\" class=\"wp-caption-text\">Courtesy of Valentino<\/figcaption><\/figure>\n<p>If it feels like there&#8217;s a new digital fashion-related item coming out every day, it&#8217;s because there is\u2013and it&#8217;s revolutionising the fashion industry. The future of fashion and retail is rapidly headed toward the limitless digital realm, where it can constantly reinvent itself with innovative ideas\u2013this move by Valentino being one of them. On a small scale, customers get to experience a fun game created by their favourite fashion house. On a macro scale, this represents another big step for luxury e-commerce as it transitions to revolve around AR and VR shopping experiences. Ultimately, Web 3.0 is a place where fashion will continue to blend fantasy and imagination, just as it has always done.<\/p>\n<p>You can shop the Roman Stud bag now at <a href=\"https:\/\/www.valentino.com\/en-us\/women\/experience\/valentino-garavani-roman-stud\" target=\"_blank\">Valentino.com<\/a> and download the Valentino app <a href=\"https:\/\/apps.apple.com\/app\/maison-valentino\/id730993211\" target=\"_blank\"><strong>here<\/strong><\/a>.<\/p>\n","protected":false},"author":31230,"featured_media":24524,"template":"","format":"standard","categories":[36,65,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valentino Roman Stud Bag Gives Exclusive Access To Its Online Game<\/title>\n<meta name=\"description\" content=\"Valentino takes on AR shopping experiences. Here&#039;s everything you need to know about this heritage brand&#039;s transition into the digital realm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valentino&#039;s New Roman Stud Bag Gives You Exclusive Access To Its Online Game\" \/>\n<meta property=\"og:description\" content=\"Valentino takes on AR shopping experiences. Here&#039;s everything you need to know about this heritage brand&#039;s transition into the digital realm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T21:14:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/06\/Valentino-New-Video-Game.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/\",\"name\":\"Valentino Roman Stud Bag Gives Exclusive Access To Its Online Game\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2022-06-24T05:28:58+00:00\",\"dateModified\":\"2022-06-27T21:14:59+00:00\",\"description\":\"Valentino takes on AR shopping experiences. Here's everything you need to know about this heritage brand's transition into the digital realm.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Valentino&#8217;s New Roman Stud Bag Gives You Exclusive Access To Its Online Game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia&#039;s Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Valentino Roman Stud Bag Gives Exclusive Access To Its Online Game","description":"Valentino takes on AR shopping experiences. Here's everything you need to know about this heritage brand's transition into the digital realm.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/","og_locale":"en_US","og_type":"article","og_title":"Valentino's New Roman Stud Bag Gives You Exclusive Access To Its Online Game","og_description":"Valentino takes on AR shopping experiences. Here's everything you need to know about this heritage brand's transition into the digital realm.","og_url":"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/","og_site_name":"Grazia Middle East","article_modified_time":"2022-06-27T21:14:59+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/06\/Valentino-New-Video-Game.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/","url":"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/","name":"Valentino Roman Stud Bag Gives Exclusive Access To Its Online Game","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2022-06-24T05:28:58+00:00","dateModified":"2022-06-27T21:14:59+00:00","description":"Valentino takes on AR shopping experiences. Here's everything you need to know about this heritage brand's transition into the digital realm.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/fashion-valentino-bag-online-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Valentino&#8217;s New Roman Stud Bag Gives You Exclusive Access To Its Online Game"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia&#039;s Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/24520"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/31230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/24524"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=24520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=24520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}