{"id":23648,"date":"2022-06-03T09:12:52","date_gmt":"2022-06-03T05:12:52","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=215567"},"modified":"2022-06-03T09:12:52","modified_gmt":"2022-06-03T05:12:52","slug":"barbara-sturm-interview","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/barbara-sturm-interview\/","title":{"rendered":"Dr. Barbara Sturm Wants You To Simplify Your Skincare"},"content":{"rendered":"

If there’s one beauty industry veteran who’s steadfast in their approach to skincare, it’s Dr. Barbara Sturm<\/a>. The Orthopaedic surgeon turned aesthetics doctor and brand founder has long preached the importance of anti-inflammatory skincare, and despite her eponymous brand being in its eighth year, has remained true to this ethos (even in an industry obsessed with hard-working topicals like vitamin A and accelerating acids<\/a> \u2013 two ingredient camps Dr. Sturm has all but shied away from).<\/p>\n

Instead, her belief is that optimal skin health begins with lowering inflammation \u2013 an underlying principle that permeates each and every one of her formulas. The latest is The Better B Niacinamide Serum<\/a>, a skin-soothing blend that works to clarify, rebalance and strengthen. Having just launched locally into Mecca, GRAZIA<\/em> had the opportunity to catch up with Dr. Sturm and learn all about the treatment formula, as well as how it fits into the wider product line. Her advice is interesting (spoiler: she doesn’t recommend retinol) but incredibly insightful \u2013 and hugely helpful for all those dealing with red, angry, or persistently-irritated skin.<\/p>\n

Read on for the interview, and to shop some of Dr. Sturm’s incredible cult formulas.\u00a0<\/em><\/p>\n

READ MORE: THIS 3-INGREDIENT DIY FACE MASK COMES RECOMMENDED BY DR. BARBARA STURM<\/a><\/span><\/p>\n

Congratulations on the new launch! Why have you chosen to formulate with niacinamide at this point in time?<\/strong><\/p>\n

I develop my skincare products according to the needs of my patients. Niacinamide is an ingredient I was frequently asked about, so I wanted to create a formula that was suitable for every skin type and to show how it can be incorporated into any routine. I had the idea to develop a Niacinamide-focused serum a few years ago, however, in creating The Better B, it took time to create the perfect formulation \u2014 too high a concentration of topical Vitamin B3 with significant amounts of residual Nicotinic Acid can have a negative effect and lead to irritation, sensitivity and redness. I wanted to offer customers an effective yet safe solution.<\/p>\n

What’s unique about the formula?<\/strong><\/span><\/p>\n

I formulated The Better B with a potent ingredient complex that includes pure Vitamin B3 without residual Nicotinic Acid, as it can cause redness, itchiness and a burning sensation on the skin. It also includes\u00a0 Ectoin, an Amino Acid which helps to protect against environmental hyperpigmentation and premature skin aging, Marine Exopolysaccharides (Plankton) which help strengthen the skin barrier, boost hydration, and support the skin\u2019s natural restorative processes, as well as Panthenol (Provitamin B5), an ultra-hydrating ingredient that also has soothing properties. For anyone looking for picture-perfect skin, this serum is your solution.<\/p>\n

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A post shared by Dr. Barbara Sturm (@drbarbarasturm)<\/a><\/p>\n<\/div>\n<\/blockquote>\n