{"id":23522,"date":"2023-04-05T06:27:52","date_gmt":"2023-04-05T02:27:52","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=215454"},"modified":"2023-04-05T06:27:52","modified_gmt":"2023-04-05T02:27:52","slug":"coco-rocha-cannes-2022","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/coco-rocha-cannes-2022\/","title":{"rendered":"A Rendezvous On The Riviera With Coco Rocha"},"content":{"rendered":"
\"Coco
CAP D’ANTIBES, FRANCE – MAY 26: Coco Rocha poses during the amfAR Cannes Gala 2022 at Hotel du Cap-Eden-Roc on May 26, 2022 in Cap d’Antibes, France. (Photo by Pascal Le Segretain\/amfAR\/Getty Images for amfAR)<\/figcaption><\/figure>\n

CANNES, FRANCE: Sitting poolside at the palatial Hotel Barri\u00e8re Le Majestic<\/a> in Cannes on Wednesday evening, Coco Rocha<\/a> takes a delicate sip of her margarita. \u201cOh, I have a story for you,\u201d she says, breathing out a sigh. Her deep mauve eyeshadow \u2013 which she quips is inspired by Julia Fox \u2013 is lacquered with a glitter gloss, as sparkly as her diamond star stud earrings. As the 6pm sunlight ricochets off the tall white building before us, it catches Rocha\u2019s blue eyes, like a director lighting his scene. Coco Rocha looks every bit the movie star.<\/p>\n

On this particular night, the 33-year-old supermodel was scheduled to walk the Grand Th\u00e9\u00e2tre Lumi\u00e8re red carpet at the world premiere of Baz Luhrmann\u2019s spangly epic Elvis<\/em>. But after an unpleasant experience with a female designer earlier that morning, Rocha pulled her appearance.<\/p>\n

\u201cIt was the first time I had ever worked with this specific designer,\u201d Rocha recalls. \u201cWhen I went in to meet with her, she was still in bed. It was noon. I was held outside for a few minutes while her assistant woke her up and gave her headache medication for whatever hangover she had from the night before. I asked, \u2018Do I have the wrong time?\u2019 She said, \u2018No you have the right time.\u2019\u201d<\/p>\n

\u201cShe stays in bed and just points at clothing for me to wear,\u201d she continues. \u201cShe was basically telling me \u2018this is what you\u2019ll wear and I need to approve your shoes, your hair and makeup.\u2019 It was this designer\u2019s first time doing Cannes and she didn\u2019t realise it\u2019s a talent-designer collaboration. It\u2019s not a work-for-hire situation.\u201d<\/p>\n

“I think this person came from the angle of ‘I\u2019m paying you, so I get to tell you everything you should wear.’”<\/span><\/p>\n

Ever the professional, Rocha remained calm.<\/p>\n

\u201cMost people I have worked with can say they have always had a very good experience with me. I try my hardest and give 110 percent,\u201d she says. \u201cSo here I was in the room still trying to achieve that same level of courtesy and be good to this person. As I asked to try some other dresses on, I got some very noticeable eye rolls [from the designer]. She was also barking orders \u2013 while she was still in bed.\u201d<\/p>\n

\u201cIn the back of my head, I remembered that this was the same way I felt when I was 15 years old and used to do shows,\u201d Rocha continues. \u201cI didn\u2019t feel like I could stand up for myself because here was this woman believing that by paying me, I was hers. It felt so surreal that in this day and age, a woman, sitting in a bed, was barking, \u2018look at me,\u2019 \u2018stand here\u2019, \u2018get back in your shoes, \u2018hold it, don\u2019t go anywhere.\u2019\u201d<\/p>\n

When Rocha left the fitting, she got upset.<\/p>\n

\u201cI had never felt more ridiculous, embarrassed and flustered,\u201d she says. \u201cI teach women to be empowered [at Coco Rocha Model Camp<\/a>], and this woman made me feel like I was nothing. My husband James and I looked at each other and said, \u2018No. We have to stop this. It\u2019s not about the money.\u2019 I\u2019m so relieved I\u2019m not representing somebody like that.\u201d<\/p>\n

As she tells me this story, all I keep thinking is what an incredible waste of an opportunity for that designer. This is a model who doesn\u2019t just wear a dress, she performs in it. She stands out. She gets you your headline.<\/p>\n

\"Coco
Coco Rocha at Hotel Barri\u00e9re Le Majestic in Cannes during our interview on May 25, 2022. Credit: Jessica Bailey on Apple iPhone.\u00a0<\/figcaption><\/figure>\n

When I first met Rocha on a GRAZIA cover shoot in September of 2018, she suggested grabbing a ladder and hoisting herself up onto a crane\u2019s hook on the rooftop of the Brooklyn Navy Yard. It was one of the last warm days of the New York summer and we had already captured four, five, six \u2013 more than eight \u2013 cover-worthy shots of the model. While she had a hard exit at 4pm \u2013 it was 3.54pm \u2013 our crew welcomed her incredible determination to push for something even more spectacular than the shape-shifting, feline-like extraordinariness you\u2019ll see in that print edition<\/a>. Fighting against the clock \u2013 and with myself and our Beauty Editor, Emily, nursing an intense anxiety for both the welfare of the Dolce & Gabbana dress and the imminent liability should Rocha fall and break her legs \u2013 Rocha began navigating her best grip on the steel giant. \u201cYou ready?\u201d she yelled from the sixth rung.<\/p>\n

To the tune of (ironically) Elvis Presley\u2019s \u201cAre You Lonesome Tonight\u201d, Rocha leapt off the ladder as a gust of wind shooting across the East River picked up the layers of the D&G. Behold the finished product:<\/p>\n

\"Coco
Credit: Jeremy Choh<\/figcaption><\/figure>\n

\u201cI had shot in that studio many times and I\u2019d always wanted to hang off of that hook,\u201d Rocha says by the pool today. \u201cPeople were always like, \u2018oh no, that\u2019s impossible or \u2018no, that\u2019s a bad idea\u2019 or \u2018we don\u2019t want that photo\u2019 so it was so exciting when your team was like, \u2018let\u2019s achieve it!\u2019 I remember just trying to hold on for dear life. It\u2019s been great content reminiscing on a good photoshoot.\u201d<\/p>\n

\u201cIf I\u2019m going to be good at my job, I better be really good at it. I should be known for being good at it.\u201d <\/span><\/p>\n

\u201cI really, truly don\u2019t understand when people are lazy or heart-hearted at any job. The same applies to my kids. If they want to try something out, I\u2019m totally for it. But put everything into it. Commit to achieving the best. I don\u2019t expect perfection, I just want you to try.\u201d<\/p>\n

And try at the 2022 Cannes Film Festival, Coco did. Despite the aforementioned unfortunate event, Rocha delivered pose after pose along the French Riviera this year. Here she takes us through a few of her looks:<\/p>\n

\"Coco
CANNES, FRANCE – MAY 23: Model Coco Rocha attends the screening of “Decision To Leave (Heojil Kyolshim)” during the 75th annual Cannes film festival at Palais des Festivals on May 23, 2022 in Cannes, France. (Photo by Marc Piasecki\/FilmMagic)<\/figcaption><\/figure>\n

John Galliano
\n<\/strong>\u201cThis one was vintage John Galliano. I worked with him for many years and this piece was from 2012, the final collection before he had a break. To wear something from my generation \u2013 and for him to call it vintage [laughs] \u2013 it\u2019s fun! You just saw Bella wear a vintage Versace<\/a>, you saw Kim Kardashian wearing a Marilyn Monroe<\/a> piece. That idea of wearing something old and bringing it back and making it fresh is special. There\u2019s so many reasons why we\u2019re doing that, from a sustainability perspective to a storytelling angle. This piece never saw the daylight of a red carpet before, it was just on the runway.\u201d<\/em><\/p>\n

\"Coco
CANNES, FRANCE – MAY 23: Coco Rocha is seen during the 75th annual Cannes film festival on May 23, 2022 in Cannes, France. (Photo by Edward Berthelot\/GC Images)<\/figcaption><\/figure>\n

Iris Van Herpen
\n<\/strong>\u201cThis was for a party for a magazine. It was one of those pieces where we were hoping to wear on a red carpet but then we had to choose because I had the privilege of doing three red carpets! Iris, I love her. I don\u2019t think she gets enough limelight. Maybe it\u2019s too avant-garde, but I got a lot of compliments for the couple of hours I was in this dress. I will wear Iris to the AmfAR dinner tomorrow evening as well. We heard a rumour that a lot of models are wearing black, so I thought, \u2018I won\u2019t wear black!\u2019 This is the thing, you ask the different stylists to tell you who is wearing what so that you can find a way to stand out and represent your designer in a better way. There\u2019s a lot of going on behind the scenes.\u201d <\/em><\/p>\n

\u201cI want someone to look at my dress and go, \u2018Oh wow\u2019. You will remember it. It will be photographed.\u201d<\/em><\/span><\/p>\n

\"Coco
CANNES, FRANCE – MAY 24: Coco Rocha attends the 75th Anniversary celebration screening of “The Innocent (L’Innocent)” during the 75th annual Cannes film festival at Palais des Festivals on May 24, 2022 in Cannes, France. (Photo by Francois G. Durand\/Getty Images)<\/figcaption><\/figure>\n

Pinko
\n<\/strong>\u201cThe designer really appreciated my point of view and the team were completely open to modifying it and making it even more bold on top. It was a really nice process. Even after I did the red carpet, I came back here to Le Majestic Hotel and had drinks with the Pinko team. I genuinely wanted to hang out and we were all like, \u2018We did it!\u2019 [Laughs]. I was even high-fiving the bodyguard!\u201d<\/em><\/p>\n

It\u2019s at this point, Rocha launches into what actually happens as a model or actress enters the red carpet, particularly one as big as Cannes. And, I have to say, I was surprised at the production of it all \u2013 and understood it takes a veteran model to get the best shots.<\/p>\n

\u201cWhen you get to the red carpet, there is a very muddy area of a lot of people. They\u2019re stuck. There\u2019s no showing a ticket. Models keep arriving but they aren\u2019t letting anyone on the carpet,\u201d Rocha explains. \u201cThey call it \u2018shutdown\u2019. It might be because directors or the actual cast are coming.\u201d<\/p>\n

\u201cWhat I\u2019ve been told by a lot of [red carpet] producers is that the models frustrate them,\u201d she continues. \u201cThe models take too long on the red carpet or are taking the limelight from the actual presentation. So when producers see a model, they aren\u2019t really hurried to put them on the carpet, but they will hear the pit of photographers yelling \u2018Coco!\u2019 They might say, \u2018OK go.\u2019 Or they open it up. And once they do that, everybody that has been stuck, goes.\u201d<\/p>\n

\"Coco
CANNES, FRANCE – MAY 23: Coco Rocha attends the screening of “Decision To Leave (Heojil Kyolshim)” during the 75th annual Cannes film festival at Palais des Festivals on May 23, 2022 in Cannes, France. (Photo by Francois G. Durand\/Getty Images)<\/figcaption><\/figure>\n

Rocha tells me on her first Cannes carpet this year \u2013 where she was in Galliano and Chaumet jewellery \u2013 she chose to hang back.<\/p>\n

\u201cThe producers of the red carpet were screaming to go but my team were telling me to wait. You don\u2019t really want people in your background. On this particular carpet, I had a bodyguard to protect my Chaumet jewellery, a member of my team and a producer. Their jobs while I\u2019m on the red carpet is to try and avoid all that mess. They then started holding people and the producers started yelling at them for holding people back. It is chaos at its worst. Everyone is trying to get a clean shot.\u201d<\/p>\n

\"Coco
CANNES, FRANCE – MAY 24: Canadian fashion model Coco Rocha arrives for the screening of the film \u00e2L\u00e2innocent (The Innocent)\u00e2 at the 75th annual Cannes Film Festival in Cannes, France on May 24, 2022. (Photo by Mustafa Yalcin\/Anadolu Agency via Getty Images)<\/figcaption><\/figure>\n
\"Bella
Bella Hadid and Coco Rocha arrive for the screening of the film “The Innocent (L’Innocent)” during the 75th edition of the Cannes Film Festival in Cannes, southern France, on May 24, 2022. (Photo by PATRICIA DE MELO MOREIRA \/ AFP) (Photo by PATRICIA DE MELO MOREIRA\/AFP via Getty Images)<\/figcaption><\/figure>\n

While Rocha was wearing Pinko, Bella Hadid entered the carpet.<\/p>\n

\u201cThere are certain models where producers will shut down the red carpet. Bella sells pages to the world. I am so proud of her. To me Bella is Cannes. She came with killer looks, we have not stopped talking about Schiaparelli from last year. When I saw her, they shut down the carpet for ten minutes and there were just three of us on there. In my head, I thought \u2018Pinko is happy, Chaumet is happy, no one is crowding me.\u2019 If you look at my images of Pinko and Galliano, you will notice, there are a lot more Pinko photos.\u201d<\/p>\n

\u201cThis is the mess of it all.\u201d<\/p>\n

Phew! There is so much more to the politics of a red carpet than we imagined. Another margarita?<\/p>\n","protected":false},"author":25,"featured_media":34376,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nA Rendezvous On The Riviera With Coco Rocha - GRAZIA<\/title>\n<meta name=\"description\" content=\"Sitting poolside at the palatial Hotel Barri\u00e8re Le Majestic in Cannes on Wednesday evening, Coco Rocha takes a delicate sip of her margarita. \u201cOh, I have a story for you,\u201d she says, breathing out a sigh. 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