{"id":23098,"date":"2022-05-24T16:14:35","date_gmt":"2022-05-24T12:14:35","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=23098"},"modified":"2022-05-31T16:09:33","modified_gmt":"2022-05-31T12:09:33","slug":"yooxygen-project-upcycling-fashion","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/yooxygen-project-upcycling-fashion\/","title":{"rendered":"YOOX’S Latest Project Makes Upcycling More Fashionable Than Ever"},"content":{"rendered":"

The online fashion retailer YOOX<\/a> in collaboration with various international designers and stakeholders has launched RETHINK WITH <3 as part of their new YOOXYGEN project, an initiative dedicated to upcycling. To encourage conscious consumption and sustainability, YOOX is contributing by creating pieces and collections<\/a> that promote the reuse of materials and products so they no longer go to waste while at the same time allowing you to stay fashionable.<\/p>\n

\"YOOXYGEN-Caterina
Courtesy of YOOX<\/figcaption><\/figure>\n

This new YOOXYGEN project launch is an effort to fulfil the goals of the Circular Culture pillar of YOOX NET-A-PORTER<\/a>\u2019s 2030 sustainability strategy. This strategy was set to promote sustainable products<\/a> and ultimately make the upcycling of luxury<\/a> items more attainable and available for all their customers. This is YOOX’s contribution to the betterment of our environment without having to sacrifice style.<\/p>\n

\"YOOXYGEN-Caterina
Courtesy of YOOX<\/figcaption><\/figure>\n

The Italian designer<\/a> Caterina Gatta will be the first to collaborate in the YOOXYGEN project series out of two that are set to launch this year. The collaboration<\/a> Caterina Gatta x YOOX embodies a colourful, girly, yet sophisticated collection. In contrast to Caterina Gatta, the upcycling unisex brand Myar will be the next collaboration<\/a> launching within the YOOXYGEN project series and it is set to come out by the end of 2022.<\/p>\n

\"Myar-YOOXYGEN\"
Instagram @joinmyar<\/figcaption><\/figure>\n

You may learn more about the RETHINK WITH <3 launch and purchase from YOOX’s new YOOXYGEN project collaborating brands here<\/a>.<\/p>\n","protected":false},"author":33483,"featured_media":23103,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nYOOXYGEN Project Makes Upcycling More Fashionable Than Ever<\/title>\n<meta name=\"description\" content=\"The online fashion retailer YOOX in collaboration with various international designers and stakeholders has launched RETHINK WITH <3 as part of their new YOOXYGEN project, an initiative dedicated to upcycling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/yooxygen-project-upcycling-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YOOX'S Latest Project Makes 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