{"id":22885,"date":"2022-05-17T14:25:30","date_gmt":"2022-05-17T10:25:30","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=22885"},"modified":"2022-05-23T11:49:06","modified_gmt":"2022-05-23T07:49:06","slug":"manifesto-power-of-your-fashion-choices","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/","title":{"rendered":"Fit For Purpose: The Power Of Your Fashion Choices"},"content":{"rendered":"
\"\"
CREATIVE DIRECTION:\u00a0<\/strong>DAN\u00c9 STOJANOVIC & MARNE SCHWARTZ
PHOTOGRAPHY:\u00a0<\/strong>PAUL MOREL
FASHION DIRECTION:\u00a0<\/strong>ANNA CASTAN
DIGITAL TECHNICIAN:\u00a0<\/strong>JULIEN DAUVILLIER
HAIR:\u00a0<\/strong>JEAN LUC AMARIN
MAKEUP:\u00a0<\/strong>VIRGINIE RASCLE
MODEL:\u00a0<\/strong>AMANDINE POUILLY \/ APPEARANCE AGENCY<\/figcaption><\/figure>\n
\n
\n
\n

CROCHET LONG SLEEVES MINI DRESS,\u00a0SHOP NOW<\/strong><\/a>, LEATHER PLATFORM LOAFERS,\u00a0SHOP NOW<\/strong><\/a>, TOD\u2019S<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n

Part-memoir, part-proclamation, in a book called Open Spaces, Thomas Burberry sought to harness the pioneering courage of the adventurers and explorers he outfitted to inspire his vision for the company. Published in 1930, it became a roadmap for the British brand, has remained the connective thread nearly 100 years later, and during a time of uncertainty for everyone, provides Burberry with its own true north, and, according to a company statement, defines its purpose \u201cto unlock the power of imagination to push boundaries and +open new possibilities for our people, our customers and our communities.\u201d<\/p>\n

Thomas Burberry may not have envisaged an Italian Chief Creative Officer at the helm of the house today, but the revolutionary spirit, pride in its craftsmanship, and commitment to quality with which Riccardo Tisci imbues the collections was already written into its history, and, in doing so, assured its future. Today, Burberry has taken this idea and made it a motto. \u201cWe believe creativity opens spaces,\u201d it affirms, using a play on words as a starting point for short films, store design, and even a venture into the metaverse. Most maisons can only wish for this kind of clarity from their founder to plan their path ahead.<\/p>\n

\"\"
CREATIVE DIRECTION:\u00a0<\/strong>DAN\u00c9 STOJANOVIC & MARNE SCHWARTZ
PHOTOGRAPHY:\u00a0<\/strong>PAUL MOREL
FASHION DIRECTION:\u00a0<\/strong>ANNA CASTAN
DIGITAL TECHNICIAN:\u00a0<\/strong>JULIEN DAUVILLIER
HAIR:\u00a0<\/strong>JEAN LUC AMARIN
MAKEUP:\u00a0<\/strong>VIRGINIE RASCLE
MODEL:\u00a0<\/strong>AMANDINE POUILLY \/ APPEARANCE AGENCY<\/figcaption><\/figure>\n

CHELSEA HERITAGE TRENCH COAT WITH CROPPED BACK,\u00a0SHOP SIMILAR<\/strong><\/a>, COTTON GABARDINE CHOKER NECK PIECE,\u00a0SHOP SIMILAR<\/strong><\/a>, BASEBALL CAP,\u00a0SHOP SIMILAR<\/strong><\/a>, BURBERRY<\/p>\n

Furthermore Mademoiselle Chanel\u2019s support of avant-garde artists of her time and her desire to be part of the nouvelle vague has led to the Chanel Culture Fund. This global programme of initiatives supports cultural innovators in developing new ideas and greater representation in culture and society. The Chanel Next Prize \u2013 an international award that inspires innovation across arts and culture, grants \u20ac100,000 plus access to mentorship and networking to 10 winners. And while Bruno Pavlovsky, president of fashion at Chanel, announced the cost of four core SS22 handbags were rising in Europe, the U.K., Japan, South Korea and Hong Kong \u2013 the sixth increase since the start of the pandemic \u2013 might these philanthropic endeavours make it a price we\u2019re more willing to pay?<\/p>\n

Chanel is not alone in it patronage of the arts and support for the talent of tomorrow. Since 2013, the LVMH Prize for Young Fashion Designers has awarded the likes of Marques\u2019Almeida and Simon Porte Jacquemus \u20ac300,000 plus one year\u2019s mentorship from a dedicated LVMH team. And Louvre Abu Dhabi has just named Bahraini American artist Nasser Alzayani as the winner of its inaugural Richard Mille Art Prize, which comes with a grant of $50,000.<\/p>\n

\"Manifesto
CREATIVE DIRECTION:\u00a0<\/strong>DAN\u00c9 STOJANOVIC & MARNE SCHWARTZ
PHOTOGRAPHY:\u00a0<\/strong>PAUL MOREL
FASHION DIRECTION:\u00a0<\/strong>ANNA CASTAN
DIGITAL TECHNICIAN:\u00a0<\/strong>JULIEN DAUVILLIER
HAIR:\u00a0<\/strong>JEAN LUC AMARIN
MAKEUP:\u00a0<\/strong>VIRGINIE RASCLE
MODEL:\u00a0<\/strong>AMANDINE POUILLY \/ APPEARANCE AGENCY<\/figcaption><\/figure>\n

METALLIZED COATED TYVEK GOWN,\u00a0SHOP SIMILAR<\/strong><\/a>, ODEON OVER-THE-KNEE LEATHER BOOTS,\u00a0SHOP NOW<\/strong><\/a>, BALENCIAGA<\/p>\n

Fashion brands are certainly becoming the new benefactors with Tod\u2019s pledging \u20ac25 million for the restoration of the Colosseum which began in 2013. The same year, Fendi CEO Pietro Beccari agreed to fund the \u20ac2 million restoration of the Trevi Fountain as a \u201cgesture of love\u201d to Rome. And when a fireset the Notre-Dame cathedral in Paris ablaze in 2019, the Arnault family and the LVMH Group donated a total sum of \u20ac200 million to fund its repair while Fran\u00e7ois-Henri Pinault, the chairman and CEO of Kering \u2013 whose brands include Gucci, Saint Laurent, Alexander McQueen, and Balenciaga \u2013 pledged \u20ac100 million to restore \u201cthe jewel of our heritage\u201d to its former glory.<\/p>\n

Beyond billionaires beautifying their own backyards, Herm\u00e8s has been supporting the restoration of furniture in the royal complexes of Seoul such as Deoksugung and Gyeongbokgung Palace under the purview of its One Protector for One Cultural Heritage initiative since 2015. However, such benevolence isn\u2019t always welcome. Lest we forget that in 2017, Greek Culture Minister Lydia Koniordou refused a \u20ac2 million offer from Gucci to pay for the restoration of the Acropolis in exchange for presenting a catwalk show at the UNESCO World Heritage site.<\/p>\n

\"Manifesto
CREATIVE DIRECTION:\u00a0<\/strong>DAN\u00c9 STOJANOVIC & MARNE SCHWARTZ
PHOTOGRAPHY:\u00a0<\/strong>PAUL MOREL
FASHION DIRECTION:\u00a0<\/strong>ANNA CASTAN
DIGITAL TECHNICIAN:\u00a0<\/strong>JULIEN DAUVILLIER
HAIR:\u00a0<\/strong>JEAN LUC AMARIN
MAKEUP:\u00a0<\/strong>VIRGINIE RASCLE
MODEL:\u00a0<\/strong>AMANDINE POUILLY \/ APPEARANCE AGENCY<\/figcaption><\/figure>\n

STRAPPY FLORAL PRINT MINI DRESS, LANVIN,\u00a0SHOP SIMILAR<\/strong><\/a><\/p>\n

Undeterred, on 5 June 2018, to coincide with World Environment Day, Gucci Equilibrium was born as \u201ca commitment to generate positive change for people and our planet\u201d. In addition to \u201ca 10-year plan to embed a comprehensive sustainability strategy into and around the brand, governed by a Culture of Purpose\u201d, Gucci\u2019s efforts are being focused on social change, gender equality, diversity and inclusion.<\/p>\n

Given the current climate crisis, a transparent sustainability strategy should be an expectation rather than a cause for congratulations, however, when it comes to cruelty-free collections \u2013 in particular the use of fur and exotic skins \u2013 the industry\u2019s remains divided. \u201cFur? I am out of that,\u201d Donatella Versace declared with a dramatic eye roll. \u201cI don\u2019t want to kill animals to make fashion.\u201d Versace joins Gucci, Dolce&Gabbana, Ralph Lauren, Michael Kors, Giorgio Armani, Moncler, Stella McCartney, John Galliano and more to denounce fur, leaving others conspicuous by their silence.<\/p>\n

\"Manifesto
CREATIVE DIRECTION:\u00a0<\/strong>DAN\u00c9 STOJANOVIC & MARNE SCHWARTZ
PHOTOGRAPHY:\u00a0<\/strong>PAUL MOREL
FASHION DIRECTION:\u00a0<\/strong>ANNA CASTAN
DIGITAL TECHNICIAN:\u00a0<\/strong>JULIEN DAUVILLIER
HAIR:\u00a0<\/strong>JEAN LUC AMARIN
MAKEUP:\u00a0<\/strong>VIRGINIE RASCLE
MODEL:\u00a0<\/strong>AMANDINE POUILLY \/ APPEARANCE AGENCY<\/figcaption><\/figure>\n

TOP,\u00a0SHOP SIMILAR<\/strong><\/a>, SCARF IN BAROCCO & MEDUSA PRINT,\u00a0SHOP NOW<\/strong><\/a>, GOLD TONE NECKLACE WITH MEDUSA MEDALLION,\u00a0SHOP SIMILAR<\/strong><\/a>, VERSACE<\/p>\n

The pandemic has not only changed the way we shop but also has evolved the fashion conversation from questioning \u201cwho made our clothes, in what conditions and at what cost to the planet?\u201d to \u201chow is this brand contributing to the betterment of humanity?\u201d And amid a cacophony of today\u2019s consumer choices, what we choose to wear not only has the power to express who we are and how we feel, but also show the change we want to see in the world.<\/p>\n

 <\/p>\n

This essay is published in the third edition of GRAZIA Middle East. Click here<\/strong><\/a> to discover more from THE JOURNEY, and click here<\/strong> <\/a>to see the fashion shoot.<\/em><\/p>\n","protected":false},"author":217,"featured_media":22545,"template":"","format":"standard","categories":[65,35,4254],"yoast_head":"\nManifesto: The Power Of Your Fashion Choices<\/title>\n<meta name=\"description\" content=\"The power of your fashion choices allow you to express who you are and how you feel, but also show the change we want to see in the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fit For Purpose: The Power Of Your Fashion Choices\" \/>\n<meta property=\"og:description\" content=\"The power of your fashion choices allow you to express who you are and how you feel, but also show the change we want to see in the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-23T07:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/05\/18_PMO_18274.jpg?fit=1920%2C1333\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/\",\"name\":\"Manifesto: The Power Of Your Fashion Choices\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\"},\"datePublished\":\"2022-05-17T10:25:30+00:00\",\"dateModified\":\"2022-05-23T07:49:06+00:00\",\"description\":\"The power of your fashion choices allow you to express who you are and how you feel, but also show the change we want to see in the world.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fit For Purpose: The Power Of Your Fashion Choices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/me\/#website\",\"url\":\"https:\/\/graziamagazine.com\/me\/\",\"name\":\"Grazia Middle East\",\"description\":\"Grazia's Middle East Site\",\"alternateName\":\"Grazia ME\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Manifesto: The Power Of Your Fashion Choices","description":"The power of your fashion choices allow you to express who you are and how you feel, but also show the change we want to see in the world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/","og_locale":"en_US","og_type":"article","og_title":"Fit For Purpose: The Power Of Your Fashion Choices","og_description":"The power of your fashion choices allow you to express who you are and how you feel, but also show the change we want to see in the world.","og_url":"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/","og_site_name":"Grazia Middle East","article_modified_time":"2022-05-23T07:49:06+00:00","og_image":[{"width":1920,"height":1333,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/05\/18_PMO_18274.jpg?fit=1920%2C1333","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/","url":"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/","name":"Manifesto: The Power Of Your Fashion Choices","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2022-05-17T10:25:30+00:00","dateModified":"2022-05-23T07:49:06+00:00","description":"The power of your fashion choices allow you to express who you are and how you feel, but also show the change we want to see in the world.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/me\/articles\/manifesto-power-of-your-fashion-choices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/me\/"},{"@type":"ListItem","position":2,"name":"Fit For Purpose: The Power Of Your Fashion Choices"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/me\/#website","url":"https:\/\/graziamagazine.com\/me\/","name":"Grazia Middle East","description":"Grazia's Middle East Site","alternateName":"Grazia ME","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia Middle East","distributor_original_site_url":"https:\/\/graziamagazine.com\/me","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles\/22885"}],"collection":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/users\/217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media\/22545"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/media?parent=22885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/me\/wp-json\/wp\/v2\/categories?post=22885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}