{"id":21197,"date":"2022-05-01T13:09:29","date_gmt":"2022-05-01T09:09:29","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=21197"},"modified":"2022-05-01T22:59:14","modified_gmt":"2022-05-01T18:59:14","slug":"ramadan-campaigns-luxury-fashion","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/ramadan-campaigns-luxury-fashion\/","title":{"rendered":"Must-See Tributes to Ramadan Made By Luxury Fashion Brands"},"content":{"rendered":"

Ramadan<\/span><\/a>\u00a0has commenced, reeling in the community celebrations and religious traditions. Prominent luxury fashion houses, fine jewellery brands, and high-end e-tailers have also decided to enter the festivities by creating impactful\u00a0<\/span>Ramadan campaigns<\/span><\/a>\u00a0to tribute to this holy month. We’ve compiled the most influential photoshoots and videos from these luxury campaigns that spotlight the region’s inspirational public figures and picturesque landscapes.\u00a0<\/span><\/p>\n

BVLGARI<\/h3>\n

In honour of the holy month, Bvlgari<\/a> created a film sequel to its successful 2021 Ramadan campaign:\u00a0BVLGARI – the Roman Jeweler. <\/i>For its 2022 Ramadan film, Italian jeweller brings back its leading character “Sofia,” who takes the film’s audience on a journey through the region to appreciate the culture and the enchanting beauty of local landscapes. The result is a fine short film that pays homage to the traditions and natural splendour of the Middle East in time for Ramadan 2022.<\/p>\n

Loro Piana<\/h3>\n

Loro Piana<\/a> worked with Emirati artist, Mattar Bin Lahej, to create a Ramadan capsule collection this year. The theme of Loro Piana’s Ramadan 2022 capsule collection was love, which is embossed in Arabic on the collection’s fabrics using a font that Mattar Bin\u00a0Lahej created. The brand shot an editorial campaign and a video to promote the collection, celebrating the holy month with a fine tribute that blends heritage and fashion.<\/p>\n

Miu Miu<\/h3>\n
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Courtesy of Miu Miu<\/figcaption><\/figure>\n

Miu Miu<\/a> recognized Ramadan and Eid this year with its\u00a0Gla-Miu-rous 2022 collection: a cheery edit of ready-to-wear, bags, shoes and accessories curated for the celebration. The brand launched Gla-Miu-rous 2022 with a campaign comprised of portraits captured by the Dubai-based talent, Dima Al Sheikhly. These portraits combined Miu Miu’s collection with traditional rugs for the backdrop as a homage to the culture and artisanship of the region.<\/p>\n

Explore the collection here<\/a>.<\/p>\n

Tiffany & co.<\/h3>\n
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Courtesy of Tiffany & Co.<\/figcaption><\/figure>\n

This classic jewellery brand celebrates Ramadan with its latest campaign:\u00a0<\/span>Tiffany Thursday<\/span><\/em>. It’s a unique initiative that combines the fine workmanship of the New York-based company with the artistic vision of regional talents: Saudi entrepreneur Yara Alnamlah, fashion personality Lama AlAkeel, celebrity stylist Sausan AlKadi, TV presenter Ftoon AlJarallah, and rally driver Mashael AlObaidan. Each Thursday, one of the participating local talents will post a photo wearing a piece from the Tiffany HardWear and Tiffany Knot collections as part of the brand’s highly edited curation for Ramadan. Look out for this\u00a0<\/span>Tiffany Thursday<\/span><\/em>, which will continue from now until the end of the holy month.\u00a0<\/span><\/p>\n

Discover the Tiffany & Co. collection here<\/a><\/strong>.<\/p>\n

CARTIER<\/span><\/p>\n