{"id":1959,"date":"2021-02-03T22:03:17","date_gmt":"2021-02-03T11:03:17","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=185283"},"modified":"2021-02-03T22:14:57","modified_gmt":"2021-02-03T11:14:57","slug":"take-your-vuittamins-louis-vuitton-pre-fall-delivers-the-new-street-style","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/take-your-vuittamins-louis-vuitton-pre-fall-delivers-the-new-street-style\/","title":{"rendered":"Take Your Vuittamins. Louis Vuitton Pre-Fall Is Just What The Doctor Ordered"},"content":{"rendered":"
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Image courtesy of Louis Vuitton<\/figcaption><\/figure>\n

Nicolas Ghesqui\u00e8re turned his talents to the camera for Louis Vuitton Pre-Fall 2021. The dexterous creative director hired his friend, French-English actress Stacy Martin, as muse for the shoot, dreaming up a stylised would-be movie to play host to his neo-sportif collection. Together they ventured a series of quirky tableaux as a nod to cinematic surrealist, David Lynch.<\/p>\n

The collection is a pop culture layering of everything that\u2019s favoured by the Louis Vuitton customer. Logo apparel, quirky accessories and crafty separates. Perfect for the pre-fall pigeon hole which, historically, is an opportunity for labels to bridge the gap between spring and fall and to spin some extra sales.<\/p>\n

So, it makes sense that this range is commercially chic. Martin, who\u2019s starred in a number of French and American films as well as having modelled for the likes of Miu Miu, brings a desirable intrigue to the freeze frames. The pieces themselves offer 80s and early-2000s homages with tunics over striped knits, neon slouch boots, golfing capris and even multicoloured wind-cheaters.<\/p>\n

Ghesqui\u00e8re cleverly incorporated these ubiquitous wears into a dramatic landscape, garnering a very Louis Vuitton take on what street wear might look like if we continue to kneel at its alter. And the result is somewhat post modern. A saturated, flash-lit story that\u2019s artistic, fun, satirical and, just like a Lynch film, more than a little bit unsettling. It was shot in the French countryside at a decadent chateau, a setting intentionally in contrast to the designer\u2019s values for the collection. \u201cIn this moment of confusion, we focused on fundamentals.\u201d he said. He and his team devised a direction based on three key areas: \u2018Romanticism\u2019 that focused on opulence, \u2018Energetic Sportswear\u2019 that involved graphic colour-clashing and \u2018Rediscovering Essentials\u2019 that meant icons and motifs remained top priority.<\/p>\n

\u2018Filling Up on Vuittamins\u2019 is the witty word-play result. One that harbours all three corners of the LV must-have model while still offering something genuinely fresh and interesting. These pieces – in particular the pink and purple leather Harrington jacket and the logo-sleeved hoodies – will surely be big sellers globally for the brand. Ghesqui\u00e8re had his business hat on here but in this period of time clothes that are aimed to fit our lifestyles (literally and figuratively) are a welcome offering.<\/p>\n

Surely a daily Vuittamin is good for your health.<\/p>\n

See the full collection below.<\/p>\n

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