{"id":1836,"date":"2021-02-11T05:10:55","date_gmt":"2021-02-10T18:10:55","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=185716"},"modified":"2021-04-08T16:21:47","modified_gmt":"2021-04-08T16:21:47","slug":"whats-up-with-everyone-wearing-ugg-boots","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/whats-up-with-everyone-wearing-ugg-boots\/","title":{"rendered":"What’s Up With Everyone Wearing Ugg Boots All Of A Sudden?"},"content":{"rendered":"
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\"What's<\/p>\n

When I began to see celebrities wearing Ugg boots in the latter months of 2020, my gut reaction was “sponcon”. As a ’90s kid who grew up in Australia\u2014with repressed memories of wearing pink Uggs, denim cut-offs, and Playboy earrings for weekend hangouts at suburban shopping outlets\u2014the thought that anybody, say nothing of a millionaire supermodel like Irina Shayk, would choose<\/em> to wear Uggs<\/a> seemed impossible to me.<\/p>\n

But now, the evidence is overwhelming: the current list of Ugg-loving supermodels is simply too large to be a coincidence\u2014Kendall Jenner<\/a>, Kaia Gerber<\/a>, Joan Smalls<\/a>, and Emily Ratajkowski<\/a> have all been spotted in shrunken styles. You can’t argue with data: Ugg boots are officially back in fashion.<\/p>\n

\"What's
LOS ANGELES, CA – JANUARY 26: Kaia Gerber enjoys an early morning workout on January 26, 2021 in Los Angeles, California. (Photo by Rachpoot\/MEGA\/GC Images)<\/figcaption><\/figure>\n

It doesn’t take a sartorial genius to figure out why. We’ve been in a perpetual state of lockdown for months on end, the whims of fashion have largely given way to the joys of comfort\u2014particularly on the footwear front. When you’re on Zoom, no one can see your unappealing choice of footwear, so why not make it comfortable? I’m more compelled, I guess, by the intentional flaunting<\/em> of one’s Ugg boots.<\/p>\n

Supermodels are largely aware when they’re being photographed, co-ordinating with paparazzi to showcase outfits that have been styled by professionals\u2014it’s part of the machinery of upholding their image as tastemakers, and generally quite a different beast to the unbridled madness of tabloid journalism seen in the recent Britney Spears documentary. What are models trying to say<\/em> by showing off their love for Ugg boots\u2014clunky “house slippers” that have been, in some cases (like Emily Ratajkowski) styled with an otherwise-aspirational outfit (leather blazer, hoop earrings).<\/p>\n

\"What's
LOS ANGELES, CA – JANUARY 20: Kendall Jenner is seen on January 20, 2021 in Los Angeles, California. (Photo by Rachpoot\/MEGA\/GC Images<\/figcaption><\/figure>\n

It’s probably a knock-on effect from the current sweep of Noughties nostalgia overtaking fashion\u2014exposed G-strings<\/a>, velour tracksuits<\/a>, slogan hats<\/a>… Uggs were the unofficial off-duty uniform of A-listers in the years 2001 through 2004, worn by everyone from Sarah Jessica Parker to J.Lo, Britney Spears, and Paris Hilton. In analysing those images I tried to make sense of what their appeal was back then\u2014convinced, as I always am, that fashion trends are largely signifiers for shifts in the way we understand pop culture.<\/p>\n

And yet I struggled to find one\u2014the thing that makes Uggs remarkable is that they’re entirely unremarkable. Since their inception in the ’70s, they have consistently found an audience, cycling in and out of fashion regularly, without ever really going away. Ugg as a company has undoubtedly tried to re-launch itself for the new generation\u2014last year they unveiled collaborations with culty new-gen brands Telfar, Molly Goddard, and Eckhaus Latta\u2014and perhaps this renewed A-list obsession is, as I initially thought, simply the result of a well-crafted PR strategy.<\/p>\n

Whatever the reason, there’s no denying the knock-on effect that Gerber, Jenner, Ratajkowski et al. will have. Perhaps allowing us all to ease back into ‘real-life’ with a taste of #WFH was a touch of genius on their part\u2014though I, for one, can’t see myself leaving the house in a pair any time soon.<\/p>\n

\"\"<\/p>\n

Ugg Classic Ultra Mini Boot, DHS647<\/span>\u00a0SHOP NOW<\/a><\/span><\/p>\n","protected":false},"author":26240,"featured_media":1837,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nWhat's Up With Everyone Wearing Ugg Boots All Of A Sudden? - Grazia Middle East<\/title>\n<meta name=\"description\" content=\"With nods of approval from Kaia Gerber, Kendall Jenner, Irina Shayk, and Emily Ratajkowski, we try to get to the bottom of the sudden ubiquity of ugg boots\u2014the so-bad-they're-good Noughties throwback.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/whats-up-with-everyone-wearing-ugg-boots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Up With Everyone Wearing Ugg Boots All Of A Sudden?\" \/>\n<meta property=\"og:description\" content=\"With nods of approval from Kaia Gerber, Kendall Jenner, Irina Shayk, and Emily Ratajkowski, we try to get to the bottom of the sudden ubiquity of ugg boots\u2014the so-bad-they're-good Noughties throwback.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/whats-up-with-everyone-wearing-ugg-boots\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-08T16:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/02\/Uggs.jpg?fit=1280%2C720\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/whats-up-with-everyone-wearing-ugg-boots\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/whats-up-with-everyone-wearing-ugg-boots\/\",\"name\":\"What's Up With Everyone Wearing Ugg Boots All Of A Sudden? 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