{"id":18328,"date":"2022-12-14T09:00:30","date_gmt":"2022-12-14T05:00:30","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=18328"},"modified":"2022-12-15T05:20:51","modified_gmt":"2022-12-15T01:20:51","slug":"major-fashion-campaigns-2022","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/major-fashion-campaigns-2022\/","title":{"rendered":"The Best Fashion Campaigns Of 2022"},"content":{"rendered":"

Each year fashion companies debut compelling campaign collaborations with celebrities that reignite their brand narratives through visual storytelling.\u00a0From Hailey Bieber in Jimmy Choo\u2019s Spring-Summer ’22 campaign to Lily James in Versace’s Autumn-Winter ’22 campaign, these collaborations are here to keep us hooked. So get ready to loosen your pocket strings because we have an elaborate list of fashion campaigns that will entice you to splurge some money. Ahead, the best fashion campaigns of 2022\u2013make sure to keep coming back for more, as this list will be updated as new ones are released.<\/p>\n

Prada X Maya Hawke<\/h3>\n
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Courtesy of Prada<\/figcaption><\/figure>\n

Maya Hawke<\/a> stars alongside Amanda Gorman and Somi Jeon in Prada’s “Eternal Gold” campaign, which spotlights the Italian Fashion brand’s premiere latest line of sustainable gold jewellery. The portraits in the campaign juxtapose one another, experimental versus classic, perfectly modernising the heritage brand as it steps into its new endeavour.<\/p>\n

Balenciaga \/ Adidas x Bella Hadid<\/h3>\n
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Courtesy of Balenciaga<\/figcaption><\/figure>\n

Can a tracksuit be the new business suit? Balenciaga and adidas think so, and present their case with compelling campaign imagery for their latest collection. Lensed by photojournalist Joshua Bright, the campaign features portraits of Bella Hadid, among other actresses and models like Han So Hee and Khadim Sock, sporting the Balenciaga \/ adidas collection within the confines of conventional office spaces. This new office dress code says, “I’m a high-energy person, accomplishing extraordinary things in ordinary spaces.” It’s unlikely to replace the traditional business suit, but it is definitely a form of power dressing.<\/p>\n

Prada x Diana Silvers<\/h3>\n
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Courtesy of Prada<\/figcaption><\/figure>\n

American actress Diana Silvers<\/a> stars in Prada<\/a>‘s Holiday 2022 Campaign “A Simple Gesture” alongside the British actor Damson Idris. The campaign focuses on the Italian fashion house’s iconic Prada Box, underscoring the exhilarating anticipation the boxes evoke for someone opening one over the holidays. Silvers poses alongside the box wearing Prada head-to-toe, illustrating what may be in one of the boxes, just waiting to be opened.<\/p>\n

Michael Kors x Bella Hadid<\/h3>\n
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Courtesy of Michael Kors<\/figcaption><\/figure>\n

Bella Hadid is the face of MICHAEL Michael Kors’s Autumn 2022 Campaign, which is centred around the ultra-luxe clothing in the brand’s new collection that was created with the jet setter in mind. The campaign is a love letter to globe-trotting, featuring models travelling in a range of elevated ways while wearing refined clothing from this exquisite collection.<\/p>\n

JAEGER-LECOULTRE X Anya Taylor-Joy<\/span><\/h3>\n

Anya Taylor-Joy<\/a> has become the new ambassador of the fine watchmaking brand, Jaeger-LeCoultre<\/a>. The campaign launching the actress’s new title is a series of photographs paired with a\u00a0short video titled A Call of the Heart.<\/em>\u00a0The video harkens back to a historic moment in the Maison’s history, in which its founders, Jacques-David LeCoultre and\u00a0Edmond Jaeger, came together to create the ultra-thin watch movement in 1903. A Call of the Heart\u00a0<\/em>features Taylor-Joy posing statuesquely on the phone while wearing\u00a0the brand’s Reverso Duetto Small in pink gold.<\/p>\n

Omega X George Clooney<\/h3>\n
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Instagram @omega<\/figcaption><\/figure>\n

George Clooney<\/a> partnered with fine watchmaking brand OMEGA for its latest campaign promoting the\u00a0Speedmaster \u201957 collection. Clooney is pictured wearing one of OMEGA’s\u00a0stainless steel watches with a blue dial in the campaign while sitting in a classic car, a reference that harkens back to the watch’s provenance in the racing world. The actor’s icon status and long history with the watch brand make him a perfect fit for the campaign, in which he participated alongside the\u00a0South Korean actor, Hyun Bin.<\/p>\n

valentino x zendaya<\/h3>\n

Zendaya<\/a> stuns in Valentino<\/a>\u2019s latest campaign, “PINK PP: the colour of love, community, energy and freedom.” The Euphoria<\/em><\/a> actress is pictured in a surreal setting, as she navigates a monochromatic pink space, captured by Euphoria\u2019<\/em>s cinematographer Marcell Rev. PINK PP is Pierpaolo Piccioli<\/a>\u2019s\u00a0celebration of the mood-boosting hue that he has become so well known for in his work at the Italian fashion brand.<\/p>\n

carolina herrera x Nadine Nassib Njeim<\/span><\/h3>\n
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Courtesy of Carolina Herrera<\/figcaption><\/figure>\n

Lebanese actress Nadine Nassib Njeim<\/span><\/a>\u00a0is the face of Carolina Herrera<\/a>\u2019s Good Girl Midnight fragrance campaign, where she dazzles all onlookers\u00a0while posing in a gold sequined dress designed by the brand\u2019s creative director, Wes Gordon. The dress is similar to the aesthetic of the brand’s new fragrance, which reimagines Good Girl’s signature stiletto-shaped bottle in an\u00a0opaque black that is drenched in gold dust.<\/p>\n

BalenciagA X Kim Kardashian<\/h3>\n
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Courtesy of Balenciaga<\/figcaption><\/figure>\n

Balenciaga’s Winter ’22 campaign features a sundry of models and talent, like Kim Kardashian and Alexa Demie, all posing in extreme weather environments. These backdrops connect to the French fashion house’s last show, where the runway was transformed into a glass box containing an intense microclimate for the models to walk in. These simulated environments are part of Balenciaga’s future-focused\u00a0stylistic development and creative design.<\/p>\n

Balenciaga x bella hadid<\/h3>\n
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Courtesy of Balenciaga<\/figcaption><\/figure>\n

Bella Hadid poses for Balenciaga’s Autumn 2022 campaign, centred around the French fashion brand’s latest product: the Crush Bag. In it, Hadid is folded over onto her knees in a jet black ensemble, mirroring Balenciaga’s Crush Bag’s pliability and colourway. The supermodel is vacuumed by negative grey space, underpinning Balenciaga’s deconstructed design principle and eliminating any distractions from Hadid as she models the new product.<\/p>\n

Versace X Lily James<\/h3>\n
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Courtesy of Versace<\/figcaption><\/figure>\n

Lily James<\/span><\/a>\u00a0is the new face of\u00a0<\/span>Versace<\/span><\/a>\u00a0in this campaign promoting the brand’s new Greca Goddess bag. The actress is transformational on camera, embodying the essence of a Versace Goddess with her allure and confidence. She holds the Greca bag in her black latex gloves while walking away from an ancient building, announcing the arrival of something new while recognising the Italian fashion house’s heritage.<\/span><\/p>\n

frankies bikinis x gigi hadid<\/h3>\n
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