{"id":17982,"date":"2022-02-01T09:44:10","date_gmt":"2022-02-01T05:44:10","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=17982"},"modified":"2022-02-01T09:45:33","modified_gmt":"2022-02-01T05:45:33","slug":"beauty-wearing-makeup-7-senses","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/beauty-wearing-makeup-7-senses\/","title":{"rendered":"Who Do We Wear Makeup For?"},"content":{"rendered":"
\"Grazia
Eyebrows ANASTASIA BEVERLY HILLS Dipbrow
Pommade in Blonde. cheeks DIOR BACKSTAGE
Eye Palette in 002 Cool Neutrals. lips BOBBI BROWN
Pot Rouge for Lip & Cheeks in Calypso Coral<\/figcaption><\/figure>\n
<\/h6>\n

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PHOTOGRAPHY 7.C STUDIO ART DIRECTION SHEN LY
\nMAKEUP JIANG NA & ANDY CREATION HAIR KIM \/ UPPERCUT SALON
\nMODEL ZHAO MENGZHI \/ FELIZ MODELS WORDS LAURA ANTONIA JORDAN<\/h6>\n

 <\/p>\n

 <\/p>\n

In Ottessa Moshfegh\u2019s acerbic 2018 novel, My Year Of Rest And Relaxation, the unnamed narrator \u2013 a privileged, beautiful Upper East Sider \u2013 resolves to put herself into a prescription drug induced hibernation for a year. Days blur into months, her muscles wither, her sheets turn yellow. And all notions of self-care\u00a0(a concept the caustic narrator would no doubt scoff at) disappear.
\n\u201cI took a shower once a week at most,\u201d she says. \u201cI stopped tweezing,\u00a0stopped bleaching, stopped waxing, stopped brushing my hair.\u00a0No moisturising or exfoliating. No shaving.\u201d We could never\u00a0have guessed how prophetic these words would go on to feel just\u00a0two years later.<\/p>\n

Lockdown saw us all enter a kind of hibernation. We might\u00a0not have gone into it as willingly as Moshfegh\u2019s narrator does,\u00a0but nevertheless there we were. And as a result of either novelty\u00a0(why bother?) or necessity (the salons were closed) we, too, found\u00a0ourselves free-falling towards unruly.<\/p>\n

Unsurprisingly, many of us found our relationship with makeup\u00a0changed during lockdown. But there wasn\u2019t a one-size-fits-all
\napproach. While some relished the chance to go bare-faced, others\u00a0held on to it with religious devotion, even when they took to cutting\u00a0their hair themselves. For all, however, masks rendered lipstick\u00a0irrelevant or, at the very least, a challenge.<\/p>\n

Cosmetics<\/a>-committed or not, lockdown raised the question of who we\u00a0do all this for: is it for ourselves or for other people? When we put on\u00a0makeup \u2013 whether that be a painstaking routine at a vanity table or a\u00a0slapdash application on the bus \u2013 we are consciously choosing to change\u00a0our face, an act that is both private and public. More often it is the only\u00a0face others, even those who have been granted access to the shadiest\u00a0crevices of our lives, ever see. My best friends might know the tragi-comicantics that alcohol-charged 20-something me got up to, but \u2013 courtesy\u00a0of Bobbi Brown Corrector \u2013 even they don\u2019t know that the clean living\u00a036-year-old me still wakes up with bags under my eyes every single day.<\/p>\n

\"Grazia
eyes HUDA BEAUTY Wild Obsessions Eyeshadow Palette Mini in Python. lips DIOR Addict Lip Glow Lip Balm<\/figcaption><\/figure>\n

I\u2019ll happily admit that while I didn\u2019t bother to get dressed (fully) everyday\u00a0in lockdown, I remained committed to the smoky eye I\u2019ve worn since my\u00a0teens. Of course, there was still an element of doing this for others (daily\u00a0video meetings with colleagues, FaceTime calls with a crush) but above all, it\u00a0was for me. Really. Sitting down each morning to apply my eyeliner gave me
\nsome connection to pre-pandemic normality. But it was the act as much as\u00a0the effect that I desired, the ritual itself offering a sacred moment of sanctuary\u00a0away from the chaos. I felt better, and so makeup remained non-negotiable in\u00a0my morning routine, along with coffee and Instagram.<\/p>\n

I\u2019m not the only one. \u201cDuring the darkest hours of the pandemic,\u00a0I sometimes turned to the ritual of making myself up just for the meditation\u00a0and self-care of it,\u201d says Sarah Creal, co-founder and CEO of Victoria\u00a0Beckham Beauty. \u201cMy journey with makeup has gone from experimentation\u00a0and identity-finding as a teen and 20-something, to wearing makeup more\u00a0for myself because when I look more rested (thank you, concealer), I feel more\u00a0rested. Makeup is a psychological boost.\u201d<\/p>\n

\u201cStudies suggest that we\u2019re more productive and confident when we put effort\u00a0into how we look to work from home and, as someone who has continued to\u00a0wear makeup everyday throughout lockdown, it\u2019s my view that the ritual of\u00a0applying makeup has a big effect on how we feel about ourselves and is a form\u00a0of self-care in its own right,\u201d Creal continues. There was, she adds, a \u201cmove\u00a0away from the \u2018Insta-face\u2019 of full glam makeup everyday and towards a more\u00a0natural look, which is rooted in looking healthy and fresh-faced\u201d. But that\u00a0didn\u2019t mean makeup was out, rather, customers spent 6.2 percent more\u00a0per beauty item in 2020 compared to 2019.<\/p>\n

But what now? Will our approach to makeup change as we take our first\u00a0tentative steps back into freedom? What is emerging is a renewed sense of\u00a0excitement and experimentation, the small but undeniable jolt of pleasure\u00a0cosmetics can give. \u201cWe have been noticing our fashion consumer relishing\u00a0in the joy of dressing up again, and this is also the case for makeup. There is a\u00a0sense of fun in wearing a brighter lipstick \u2013 or just any lipstick,\u201d says Newby\u00a0Hands, global beauty director at NET-A-PORTER.<\/p>\n

But, she adds, a year of reassessment \u2013 and an increase in interest in skincare\u00a0during the past year \u2013 means changes, too. \u201cA lot of women are looking for\u00a0lighter bases as they don\u2019t want to cover up their skin so much anymore,\u201d she\u00a0says. \u201cHaving invested so much time at home on improving their skin quality,\u00a0they want a foundation to enhance it.\u201d We don\u2019t want to hide anymore.<\/p>\n

Perhaps this year proved that we really do wear makeup for ourselves, but\u00a0what we have missed is the joy of applying it for others too. The calming\u00a0of butterflies as you apply a red lip before a first date. The emboldening application of mascara in the car window before you head into work on\u00a0a Monday morning. The restorative slick of bronzer at your desk before\u00a0dashing to dinner. The promise, once again, of being seen \u2013 and the\u00a0thrilling beauty in that.<\/p>\n","protected":false},"author":31739,"featured_media":18005,"template":"","format":"standard","categories":[47,35],"yoast_head":"\nDo We Really Wear Makeup For Us Or Someone Else?<\/title>\n<meta name=\"description\" content=\"Many of us found our relationship with makeup\u00a0changed during lockdown. But there wasn\u2019t a one-size-fits-all approach. 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