{"id":17574,"date":"2022-01-24T06:13:17","date_gmt":"2022-01-24T06:13:17","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=17574"},"modified":"2022-01-24T06:13:17","modified_gmt":"2022-01-24T06:13:17","slug":"fashion-prada-adidas-nft-collaboration","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/fashion-prada-adidas-nft-collaboration\/","title":{"rendered":"Get Ready To Enter The Metaverse With Prada And Adidas Originals’ Special NFT Project"},"content":{"rendered":"

If you ever wanted to break into the NFT<\/a> market, now is your moment. Prada<\/a> and adidas Originals<\/a> just announced a one-of-a-kind NFT project built for\u00a0fashion lovers and design enthusiasts alike: adidas for Prada Re-Source. It is a user-generated NFT project that calls for artists to submit their photography from January 26th to the 27th on Polygon. A total of 3,000 submissions will be selected and handed over to the distinguished digital artist, researcher and creative coder\u00a0Zach Lieberman. Lieberman will transform these photos into a single mosaic that celebrates the Prada Re-Nylon collection.<\/p>\n

The adidas for Prada Re-Source collaboration comes off the back of adidas Original’s first successful NFT project, “Into The Metaverse,” which debuted in 2021. The German brand kicked its digital expansion into high-gear for its second NFT project and\u00a0third collaboration<\/a> with Prada. Together, the brands have gone so far as to design the first NFT project of its kind, which centres on community building and the protection of creator rights.<\/p>\n

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A post shared by adidas Originals (@adidasoriginals)<\/a><\/p>\n<\/div>\n<\/blockquote>\n