{"id":17077,"date":"2022-01-12T23:03:40","date_gmt":"2022-01-12T23:03:40","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=208064"},"modified":"2022-01-12T23:03:40","modified_gmt":"2022-01-12T23:03:40","slug":"why-bella-hadid-returned-victorias-secret-2022","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/why-bella-hadid-returned-victorias-secret-2022\/","title":{"rendered":"Why Bella Hadid Is Returning To Victoria\u2019s Secret In 2022"},"content":{"rendered":"<figure id=\"attachment_208066\" aria-describedby=\"caption-attachment-208066\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-208066\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684\" alt=\"Bella Hadid Victoria's Secret\" width=\"1024\" height=\"684\" srcset=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=3600 3600w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=300 300w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=768 768w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=1024 1024w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=1536 1536w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=2048 2048w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=400 400w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=155 155w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-876885664.jpg?resize=1024%2C684?w=3000 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-208066\" class=\"wp-caption-text\">SHANGHAI, CHINA &#8211; NOVEMBER 20: Bella Hadid attends 2017 Victoria&#8217;s Secret Fashion Show In Shanghai &#8211; Show at Mercedes-Benz Arena on November 20, 2017 in Shanghai, China. (Photo by Presley Ann\/Patrick McMullan via Getty Images)<\/figcaption><\/figure>\n<p>Overnight <a href=\"https:\/\/graziamagazine.com\/articles\/bella-hadid-crying-anxiety\/\" target=\"_blank\" rel=\"noopener\">Bella Hadid<\/a> appeared in a Valentine&#8217;s Day campaign for the newly-relaunched Victoria&#8217;s Secret. The move from Hadid raised eyebrows given past criticism on the brand&#8217;s lack of diversity, poor stance on body positivity and even <a href=\"https:\/\/www.usatoday.com\/story\/life\/fashion\/2020\/02\/02\/victorias-secret-executives-accused-sexual-harassment-bullying\/4640901002\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">bullying claims<\/a> from the model. According to the 25-year-old, she rejoined the lingerie giant in a bid to gain back some of her past confidence.<\/p>\n<p>&#8220;Another way that I realised my growth\u2014which was super important for me\u2014was being able to be in a setting that I once felt unempowered, and to now feel so empowered and so reassured,&#8221; Bella told <a href=\"https:\/\/www.eonline.com\/news\/1315954\/bella-hadid-opens-up-about-her-decision-to-rejoin-victorias-secret\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><em>E! News <\/em><\/a>this week.<\/p>\n<p>&#8220;I don&#8217;t know if people understand that just as much as you would feel that it&#8217;s uncomfortable to be in your underwear shooting a commercial, it is that uncomfortable,&#8221; she continued. &#8220;So the thing about Victoria&#8217;s Secret for me now is that they really, really care about us.&#8221;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CYl-H6tlAR_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CYl-H6tlAR_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CYl-H6tlAR_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Victoria&#39;s Secret (@victoriassecret)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>In 2021 the brand launched the &#8220;VS Collective&#8221; which features Priyanka Chopra, football star Megan Rapinoe, Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Caden. Just recently, <a href=\"https:\/\/graziamagazine.com\/articles\/hailey-bieber-victorias-secret-collective\/\" target=\"_blank\" rel=\"noopener\">Hailey Bieber joined the &#8220;movement&#8221;<\/a> to front a new campaign. It is hoped the new roster of talent helps rewrite the brand&#8217;s problematic past.<\/p>\n<p>Former CMO Ed Razek was largely to blame for the diminishing public opinion of Victoria&#8217;s Secret in 2018 when he <a href=\"https:\/\/graziamagazine.com\/articles\/victorias-secret-hulu-documentary\/\" target=\"_blank\" rel=\"noopener\">made claims<\/a> that \u201ctranssexual models\u201d would not be cast in the show as it was \u201ca fantasy\u201d. It followed earlier comments to <em>Vogue<\/em> where he claimed he had \u201cno interest\u201d in seeing plus-size models on the VS runway.<\/p>\n<figure id=\"attachment_208067\" aria-describedby=\"caption-attachment-208067\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-208067\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536\" alt=\"\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=3712 3712w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=200 200w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=768 768w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=683 683w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=1024 1024w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=1365 1365w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=400 400w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=143 143w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=2000 2000w, https:\/\/graziamagazine.com\/wp-content\/uploads\/2022\/01\/GettyImages-1059371558.jpg?resize=1024%2C1536?w=3000 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-208067\" class=\"wp-caption-text\">NEW YORK, NY &#8211; NOVEMBER 08: Bella Hadid walks the runway during the 2018 Victoria&#8217;s Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris\/Getty Images for Victoria&#8217;s Secret)<\/figcaption><\/figure>\n<p>For former VS angel <a href=\"https:\/\/graziamagazine.com\/articles\/rose-inc-softlight-concealer-review\/\" target=\"_blank\" rel=\"noopener\">Rosie Huntington-Whiteley<\/a>, the cultural shift is too little, too late. &#8220;I do feel Victoria\u2019s Secret really missed the boat with broadening themselves out in the past few years and really listening to the cultural shift of what people are looking for from their brand,\u201d <a href=\"https:\/\/graziamagazine.com\/articles\/rosie-huntington-whiteley-victorias-secret-cultural-shift\/\" target=\"_blank\" rel=\"noopener\">she said in a 2021 interview<\/a>.<\/p>\n","protected":false},"author":25,"featured_media":17139,"template":"","format":"standard","categories":[36,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Bella Hadid Is Returning To Victoria\u2019s Secret In 2022 - Grazia Middle East<\/title>\n<meta name=\"description\" content=\"Bella Hadid appeared in a Valentine&#039;s Day campaign for the newly-relaunched Victoria&#039;s Secret. The move from Hadid raised eyebrows given past criticism on the brand&#039;s bullying claims from the model. According to the 25-year-old, she rejoined the lingerie giant in a bid to gain back some of her past confidence.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/why-bella-hadid-returned-victorias-secret-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Bella Hadid Is Returning To Victoria\u2019s Secret In 2022\" \/>\n<meta property=\"og:description\" content=\"Bella Hadid appeared in a Valentine&#039;s Day campaign for the newly-relaunched Victoria&#039;s Secret. The move from Hadid raised eyebrows given past criticism on the brand&#039;s bullying claims from the model. 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The move from Hadid raised eyebrows given past criticism on the brand's bullying claims from the model. According to the 25-year-old, she rejoined the lingerie giant in a bid to gain back some of her past confidence.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/me\/articles\/why-bella-hadid-returned-victorias-secret-2022\/","og_locale":"en_US","og_type":"article","og_title":"Why Bella Hadid Is Returning To Victoria\u2019s Secret In 2022","og_description":"Bella Hadid appeared in a Valentine's Day campaign for the newly-relaunched Victoria's Secret. The move from Hadid raised eyebrows given past criticism on the brand's bullying claims from the model. According to the 25-year-old, she rejoined the lingerie giant in a bid to gain back some of her past confidence.\u00a0","og_url":"https:\/\/graziamagazine.com\/me\/articles\/why-bella-hadid-returned-victorias-secret-2022\/","og_site_name":"Grazia Middle East","og_image":[{"width":3600,"height":2025,"url":"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/01\/GettyImages-876885664-Cropped.jpg?fit=3600%2C2025","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/me\/articles\/why-bella-hadid-returned-victorias-secret-2022\/","url":"https:\/\/graziamagazine.com\/me\/articles\/why-bella-hadid-returned-victorias-secret-2022\/","name":"Why Bella Hadid Is Returning To Victoria\u2019s Secret In 2022 - Grazia Middle East","isPartOf":{"@id":"https:\/\/graziamagazine.com\/me\/#website"},"datePublished":"2022-01-12T23:03:40+00:00","dateModified":"2022-01-12T23:03:40+00:00","description":"Bella Hadid appeared in a Valentine's Day campaign for the newly-relaunched Victoria's Secret. 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