{"id":17067,"date":"2022-01-12T08:14:26","date_gmt":"2022-01-12T08:14:26","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=17067"},"modified":"2022-12-12T12:51:29","modified_gmt":"2022-12-12T08:51:29","slug":"fashion-luxury-brands-celebrate-lunar-new-year","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/fashion-luxury-brands-celebrate-lunar-new-year\/","title":{"rendered":"The Lunar New Year Is Coming Up And These High Fashion Brands Are Joining In On The Celebration"},"content":{"rendered":"<p>As we approach the Lunar New Year and the Year of the Tiger on the first of February, fashion brands have started planning for the celebration. We\u2019ll be entering a calendar phase marked by the tiger\u2019s courage, good luck and power. Fan favourite fashion houses, like <a href=\"https:\/\/graziamagazine.com\/me\/articles\/tom-ford-house-of-gucci-review\/\" target=\"_blank\" rel=\"noopener\">Gucci<\/a> and <a href=\"https:\/\/graziamagazine.com\/me\/articles\/bottega-veneta-bottega-takeover\/\" target=\"_blank\" rel=\"noopener\">Bottega Veneta<\/a>, will honour these qualities by launching unique brand activations that reflect it with breathtaking installations and punchy fashion lines. We\u2019re rounding up these upcoming activations and will be breaking them down for you below.<\/p>\n<p style=\"text-align: center\"><strong>Bottega Veneta\u2019s Takeover<\/strong><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CYmTCD9vnal\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CYmTCD9vnal\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CYmTCD9vnal\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by New Bottega Veneta (@newbottega)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Bottega Veneta skipped over the soft launch concept for their Lunar New Year campaign and embraced the bold power of the Tiger. The brand led with an impressive installation on the Great Wall of China to introduce their upcoming Lunar New Year collection. The takeover will be active from the sixth of January until the 12th and is in tandem with the brand&#8217;s donation to part of The Great Wall.<\/p>\n<p style=\"text-align: center\"><strong>Gucci Tiger Campaign<\/strong><\/p>\n<figure id=\"attachment_17070\" aria-describedby=\"caption-attachment-17070\" style=\"width: 773px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17070 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/01\/Gucci-Tiger-Lunar-New-Year-Campaign.jpg?w=773\" alt=\"\" width=\"773\" height=\"1024\" \/><figcaption id=\"caption-attachment-17070\" class=\"wp-caption-text\">Image courtesy of Gucci<\/figcaption><\/figure>\n<p>The brand is presenting a generous selection of ready-to-wear garments and accessories. These items are heavy on the prints, which are a combination of past floral designs from the house and the new tiger illustration. This awareness of past and present is the perfect nod to time and a fun way to celebrate the Lunar New Year.<\/p>\n<p style=\"text-align: center\"><strong>Valentino Tiger 1967<\/strong><\/p>\n<figure id=\"attachment_17074\" aria-describedby=\"caption-attachment-17074\" style=\"width: 819px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17074 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/01\/Valentino-Tiger-1.jpg?w=819\" alt=\"\" width=\"819\" height=\"1024\" \/><figcaption id=\"caption-attachment-17074\" class=\"wp-caption-text\">Image courtesy of Valentino<\/figcaption><\/figure>\n<p><a href=\"https:\/\/graziamagazine.com\/me\/articles\/fashion-tunisian-actress-sonia-ben-ammar-valentino-scream\/\" target=\"_blank\" rel=\"noopener\">Valentino<\/a>&#8216;s Tiger 1967 line blends house codes with the appearance of the Tiger by using prints that are inspired by its naturally occurring stripes. The fashion house hopes to celebrate this particular time by embodying the qualities of the Tiger in its new collection and hopes to bring all of its wearers&#8217; good luck.<\/p>\n<p style=\"text-align: center\"><strong>Dolce&amp;Gabbana Lunar New Year<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17073 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/01\/DolceGabbana_LunarNewYear_SpecialCollection-3.jpg?w=683\" alt=\"\" width=\"683\" height=\"1024\" \/><\/p>\n<p>The Italian brand is reeling in the Lunar New Year by launching a unique line designed for men, women, and kids. This capsule collection features new prints and deep, vivid colours that reflect the high spiritedness of the Tiger and the vibrancy of nature.<\/p>\n<p style=\"text-align: center\"><strong>Moschino&#8217;s &#8220;Tony the Tiger&#8221; Chinese New Year Collection<\/strong><\/p>\n<figure id=\"attachment_17134\" aria-describedby=\"caption-attachment-17134\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17134 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/01\/Moschino-22Tony-The-Tiger22-CNY-Campaign.jpg?w=768\" alt=\"\" width=\"768\" height=\"1024\" \/><figcaption id=\"caption-attachment-17134\" class=\"wp-caption-text\">Image courtesy of Moschino<\/figcaption><\/figure>\n<p>Moschino&#8217;s creative director Jeremy Scott is an American designer known for his pop-culture aesthetic and obsession with icons. True to form, Scott designed a 16 piece Tony the Tiger themed collection welcoming the Year of the Tiger. The bright colours and playful use of the cereal mascot remind us to have fun during this celebration.<\/p>\n<p style=\"text-align: center\"><strong>Salvatore Ferragamo&#8217;s <em>Tiger in Wonderland<\/em><\/strong><\/p>\n<figure id=\"attachment_17860\" aria-describedby=\"caption-attachment-17860\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17860 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2022\/01\/Salvatore-Ferragamo-Tiger-in-Wonderland.png?w=1024\" alt=\"\" width=\"1024\" height=\"576\" \/><figcaption id=\"caption-attachment-17860\" class=\"wp-caption-text\">Courtesy of Salvatore Ferragamo<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Salvatore Ferragamo released a capsule collection called\u00a0<\/span><em><span data-preserver-spaces=\"true\">Tiger in Wonderland<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0to celebrate the Lunar New Year. A red and black palette runs throughout the collection, which invokes the passion and vibrancy associated with the tiger. There&#8217;s also a unique tiger print in the collection, created by Chinese artists Sun Yuan and Peng Yu. This premium print is transposed onto the brand&#8217;s silk foulard and signature Ferragamo Studio Bag. With surrealist tones throughout the campaign, this capsule collection is an exciting way to kick off the Year of the Tiger.<\/span><\/p>\n","protected":false},"author":31230,"featured_media":17068,"template":"","format":"standard","categories":[260,65],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Fashion Brands Are Celebrating The Lunar New Year<\/title>\n<meta name=\"description\" content=\"The Lunar New Year is approaching and we&#039;re looking forward to all of the fashion-focused celebrations of the holiday. We&#039;ve compiled a list of the most influential brand activations for this upcoming milestone - here&#039;s everything we know so far.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/fashion-luxury-brands-celebrate-lunar-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lunar New Year Is Coming Up And These High Fashion Brands Are Joining In On The Celebration\" \/>\n<meta property=\"og:description\" content=\"The Lunar New Year is approaching and we&#039;re looking forward to all of the fashion-focused celebrations of the holiday. 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