{"id":16345,"date":"2021-12-21T21:32:26","date_gmt":"2021-12-21T21:32:26","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=207363"},"modified":"2021-12-22T07:20:38","modified_gmt":"2021-12-22T07:20:38","slug":"bottega-veneta-bottega-takeover","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/bottega-veneta-bottega-takeover\/","title":{"rendered":"Bottega For Bottegas: Bottega Veneta Will Strip Its Platforms For Other Italian Brands To Takeover"},"content":{"rendered":"
\"Bottega
Courtesy of Bottega Veneta<\/figcaption><\/figure>\n

From the bottom of the Bondi Icebergs pool<\/a> to a runway through the heart of Detroit<\/a>, Bottega Veneta<\/a> has evolved to become one of the most prolific luxury fashion houses \u2013 even without an Instagram presence. Over the holiday season, the Italian brand will be handing over its platforms to a series of local bottegas to promote and celebrate the rich landscape of Italy\u2019s makers.<\/p>\n

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Courtesy of Bottega Veneta<\/figcaption><\/figure>\n

The project has been aptly titled \u201cBottega For Bottegas\u201d. Twelve Italian brands have been selected for the series which will see them takeover advertising spaces, the website, newsletters, and the Bottega Veneta shop shelves and windows. Participating stores include Milan, Rome and Venice. This isn\u2019t just a single campaign and will return every year.<\/p>\n

While promoting the products, Bottega Veneta won\u2019t facilitate purchase as customers will be redirected to the online stores of each bottega to shop.<\/p>\n