{"id":16029,"date":"2021-12-16T12:13:18","date_gmt":"2021-12-16T12:13:18","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=16029"},"modified":"2022-01-06T06:45:15","modified_gmt":"2022-01-06T06:45:15","slug":"lifestyle-rockstar-uae-release-2021","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/lifestyle-rockstar-uae-release-2021\/","title":{"rendered":"PepsiCo Launches It\u2019s Newest Energy Drink In The UAE: Rockstar"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@grazia_me\/video\/7042302378481175809\" data-video-id=\"7042302378481175809\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@grazia_me\"target=\"_blank\" title=\"@grazia_me\"  target=\"_blank\">@grazia_me<\/a> <\/p>\n<p>This is how the Grazia girls celebrated the launch of Rockstar last night, where were you? <a href=\"https:\/\/www.tiktok.com\/tag\/lifeisyourstage\"title=\"lifeisyourstage\" target=\"_blank\"  target=\"_blank\">#LifeIsYourStage<\/a> @Rockstar Energy<\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/original-sound-7042302396990540545\"target=\"_blank\" title=\"\u266c original sound - Grazia Middle East\"  target=\"_blank\">\u266c original sound &#8211; Grazia Middle East<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/pepsicoarabia\/?hl=en\" target=\"_blank\">PepsiCo<\/a> is rolling out its global energy drink, Rockstar, to the UAE, offering those who have the drive and determination to make things happen the energising boost they need to stay fuelled. With the mantra <i>&#8216;life is your stage&#8217;, <\/i>Rockstar offers everyone a chance to unleash their inner hustle and celebrate the process.<\/p>\n<p><span data-preserver-spaces=\"true\">Rockstar unveiled the first-ever energy drink under the PepsiCo\u00a0<\/span><a href=\"https:\/\/graziamagazine.com\/me\/articles\/fashion-shein-youtopia-dubai-shopping-festival\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">brand<\/span><\/a><span data-preserver-spaces=\"true\"> with an over-the-top event last night at White Dubai. The energy drink brand stopped at nothing to make its arrival in the UAE, from international performances from Issam Al Najjar and Masked Wolf, to customisable booths allowing you to personalise your can, as well as several more innovative games.<\/span><\/p>\n<div class=\"content-gallery\"><div class=\"gallery-placeholder\"><div class=\"spinner\"><\/div><\/div><span class=\"gallery-pagination\"><\/span><div id=\"gallery-1\" class=\"gallery galleryid-16029 gallery-columns- gallery-size-\"><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3238\" height=\"2159\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-93.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-1-16076\">Supplied<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3936\" height=\"2624\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-69.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-1-16074\">Supplied<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3880\" height=\"2587\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-17.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-1-16069\">Supplied<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"4000\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-60.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-1-16072\">Supplied<\/figcaption><\/figure><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">The beverage offers a rich formula filled with Vitamin B, ginseng and taurine, along with a wide selection of energy-boosting ingredients that will <\/span><a href=\"https:\/\/graziamagazine.com\/me\/articles\/beauty-christmas-gifts-best-friend\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">rekindle<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0your drive, allowing you to embrace your fullest potential.<\/span><\/p>\n<p>\u201cWe\u2019re very excited to launch Rockstar in the UAE as we meet the rising consumer demand in the energy space. The UAE has consistently proved to be a market of possibilities, potential and opportunities, powered by strong achievers, hard workers and dreamers, and we\u2019re proud to bring more choice to consumers in the region. No matter what you\u2019re hustling for, we believe that achieving your goals \u2013 big or small \u2013 comes from having the grit and determination to keep going. Rockstar gives you the energy boost you need to step into the spotlight and succeed.\u201d Reveals Aamer Sheikh, President and General Manager at PepsiCo, Middle East, North Africa and Pakistan.<\/p>\n<div class=\"content-gallery\"><div class=\"gallery-placeholder\"><div class=\"spinner\"><\/div><\/div><span class=\"gallery-pagination\"><\/span><div id=\"gallery-2\" class=\"gallery galleryid-16029 gallery-columns- gallery-size-\"><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3759\" height=\"2506\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-70.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-2-16075\">Supplied<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3109\" height=\"2073\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-32.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-2-16071\">Supplied<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3699\" height=\"2466\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-3.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-2-16079\">GQ Men of the Year 2021<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3727\" height=\"2485\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-115.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-2-16077\">Supplied<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3825\" height=\"2550\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-49.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-2-16080\">Suppled<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3340\" height=\"2227\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-68.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-2-16073\">Supplied<\/figcaption><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><img loading=\"lazy\" decoding=\"async\" width=\"3936\" height=\"2624\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/12\/Rockstar-132.jpg\" class=\"lazy\" alt=\"\" \/><\/div><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-2-16078\">Supplied<\/figcaption><\/figure><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><i>Rockstar\u2019s Original flavour is now available across major retailers in the UAE. For more information, please visit Rockstar Arabia on Instagram.<\/i><\/p>\n","protected":false},"author":29162,"featured_media":16075,"template":"","format":"standard","categories":[36,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rockstar UAE Release: Here&#039;s Everything You Need To Know<\/title>\n<meta name=\"description\" content=\"Rockstar UAE Release: PepsiCo is rolling out its global energy drink, Rockstar, to the UAE, the drink brand that promises to energise and boost those looking for that extra fuel who are both grit and determined to make things happen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/lifestyle-rockstar-uae-release-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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