{"id":15795,"date":"2021-12-13T12:04:12","date_gmt":"2021-12-13T01:04:12","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=206894"},"modified":"2021-12-13T13:48:28","modified_gmt":"2021-12-13T02:48:28","slug":"peloton-chris-noth-ad","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/peloton-chris-noth-ad\/","title":{"rendered":"He&#8217;s Alive: Peloton Partners With Chris Noth And Ryan Reynolds For Hilarious Ad Following SATC Reboot"},"content":{"rendered":"<figure id=\"attachment_206901\" aria-describedby=\"caption-attachment-206901\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-206901\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/12\/GettyImages-56117798-1.jpg\" alt=\"Chris Noth\" width=\"1024\" height=\"826\" \/><figcaption id=\"caption-attachment-206901\" class=\"wp-caption-text\">Credit: Evan Agostini\/Getty Images<\/figcaption><\/figure>\n<p><em>Sex and the City\u00a0<\/em>fans were utterly shocked last week when <a href=\"https:\/\/graziamagazine.com\/articles\/hbo-max-mr-big-return-sex-and-the-city\/\" target=\"_blank\" rel=\"noopener\">Mr. Big<\/a> was killed off in the first episode of\u00a0<em><a href=\"https:\/\/graziamagazine.com\/articles\/and-just-like-that-sex-city-review\/\" target=\"_blank\" rel=\"noopener\">And Just Like That.<\/a>\u00a0<\/em>In the reboot series, Chris Noth&#8217;s character suffered a heart attack after using a Peloton bike. As a result the company shares fell by 11 percent last Thursday leading to a 52-week low, according to <em><a href=\"https:\/\/www.cnbc.com\/2021\/12\/10\/peloton-selloff-continues-as-sex-and-the-city-reboot-adds-to-image-issues.html\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">CNBC<\/a>.<\/em><\/p>\n<p>While Peloton was aware that its product would be used in the series, company executives had no prior knowledge of the plot until the episode was premiered globally. Just days after the PR disaster, the fitness giant partnered with Noth and Ryan Reynolds for a hilarious parody advertisement.<\/p>\n<p>&#8220;And just like that&#8230;he&#8217;s alive,&#8221; Peloton captioned the commercial which was shared to social media on Sunday evening. Jess King &#8211; the Peloton instructor who was portrayed in the HBO show &#8211; is seen sitting down with Mr. Big as they toast to &#8220;new beginnings&#8221;.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">And just like that&#8230;he&#39;s alive. <a href=\"https:\/\/t.co\/bVX8uWypFZ\" target=\"_blank\">pic.twitter.com\/bVX8uWypFZ<\/a><\/p>\n<p>&mdash; Peloton (@onepeloton) <a href=\"https:\/\/twitter.com\/onepeloton\/status\/1470132497170239496?ref_src=twsrc%5Etfw\" target=\"_blank\">December 12, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201cI feel great,\u201d Noth says in the video. \u201cShall we take another ride? Life is too short not to.\u201d A voiceover by Reynolds says, \u201cAnd just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation. &#8230; Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. He\u2019s alive.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Sex and The City might have just tanked Peloton, in the very first episode! <a href=\"https:\/\/twitter.com\/hashtag\/AndJustLikeThat?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#AndJustLikeThat<\/a> <a href=\"https:\/\/t.co\/ABFEE7toyN\" target=\"_blank\">pic.twitter.com\/ABFEE7toyN<\/a><\/p>\n<p>&mdash; Cathryn Setz (@cathrynsetz) <a href=\"https:\/\/twitter.com\/cathrynsetz\/status\/1468905818615599104?ref_src=twsrc%5Etfw\" target=\"_blank\">December 9, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In an initial response by Peloton last week, the company released a statement with Dr. Suzanne Steinbaum, a cardiologist and member of the company\u2019s health and wellness advisory council.<\/p>\n<p>\u201cMr. Big lived what many would call an extravagant lifestyle \u2014 including cocktails, cigars, and big steaks \u2014 and was at serious risk as he had a previous cardiac event in Season 6,\u201d she said in a statement. &#8220;These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.\u201d<\/p>\n<p>Someone give this PR team a raise.<\/p>\n","protected":false},"author":1627,"featured_media":15798,"template":"","format":"standard","categories":[36,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peloton And Chris Noth Release Parody Commercial After SATC Premiere<\/title>\n<meta name=\"description\" content=\"While Peloton was aware that its product would be used in the premiere of And Just Like That, company executives had no prior knowledge of the plot until the episode was premiered globally. 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