{"id":15425,"date":"2021-12-06T08:21:46","date_gmt":"2021-12-06T08:21:46","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=15425"},"modified":"2021-12-06T08:21:46","modified_gmt":"2021-12-06T08:21:46","slug":"fashion-richard-mille-above-the-clouds-campaign-uae-national-day","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/fashion-richard-mille-above-the-clouds-campaign-uae-national-day\/","title":{"rendered":"Richard Mille’s ‘Above The Clouds’ Campaign Is In Honour Of UAE’s 50th National Day"},"content":{"rendered":"
\"Richard
Courtesy of Richard Mille<\/figcaption><\/figure>\n

To mark the glorious celebration of UAE’s 50th National Day, Swiss watch brand Richard Mille is making this very moment timeless with its new UAE National Day campaign. Named \u2018Above the Clouds\u2019, it falls in line with the country’s dedication to reaching above and beyond with its record-breaking milestones.<\/p>\n

\u2018When Richard Mille Middle East asks how they could participate in the UAE\u2019s golden jubilee, I saw the unlimited potential of what an incredible visual and auditory experience this could be. I asked Pierre-Edouard Edelmann, the director of photography and NorthStar, the creative agency, to accompany me on this project,” said<\/a> Guillaume Mille. “When we screened the clip for the first time, beyond the breathtaking images, I was deeply touched to see the emotion and the impact this video aroused in viewers. I think this is the best tribute we could offer for the 50-year anniversary of a fantastic city.”<\/p>\n

\"Richard
Supplied<\/figcaption><\/figure>\n

The video<\/a> also dwells into the UAE’s rise throughout these 50 years capturing cinematic shots of the luxe Dubai hotel:<\/p>\n

“Shot from dawn to dusk on the helipad of the Burj Al Arab, delivers a compelling experience that awakens the senses. It captures the journey of the sun as it moves from one horizon to the next, abstractly envisioning the passage of time. The dawn, a representation of the UAE\u2019s past, is musically reimagined in a neo-classical style by Thomas Roussel at the keyboard. The deliberate additions of musicians and instruments, one at a time, reflects the storytelling approach of the composition with technical precision.”<\/p>\n

\"Richard
Supplied<\/figcaption><\/figure>\n

To find out more about Richard Mille and ‘Above the Clouds’, click here<\/a>.<\/p>\n","protected":false},"author":31200,"featured_media":15427,"template":"","format":"standard","categories":[65,35],"yoast_head":"\nRichard Mille's 'Above The Clouds' Campaign Honours UAE's National Day<\/title>\n<meta name=\"description\" content=\"To mark the glorious celebration of UAE's 50th National Day, Swiss watch brand Richard Mille is making this very moment timeless with its new UAE National Day campaign. 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