{"id":15353,"date":"2021-12-03T12:24:13","date_gmt":"2021-12-03T01:24:13","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=206270"},"modified":"2021-12-03T13:00:05","modified_gmt":"2021-12-03T02:00:05","slug":"clean-look-beauty-trend-tiktok","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/clean-look-beauty-trend-tiktok\/","title":{"rendered":"TikTok&#8217;s Viral &#8216;Clean Look&#8217; Beauty Trend Is 2021&#8217;s Answer To Model Off-Duty Hair And Makeup"},"content":{"rendered":"<figure id=\"attachment_206271\" aria-describedby=\"caption-attachment-206271\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-206271\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/12\/GettyImages-1327387805.jpg\" alt=\"\" width=\"1024\" height=\"708\" \/><figcaption id=\"caption-attachment-206271\" class=\"wp-caption-text\">LOS ANGELES, CALIFORNIA &#8211; JULY 06: Hailey Bieber is seen on July 06, 2021 in Los Angeles, California. (Photo by John Sciulli\/WireImage)<\/figcaption><\/figure>\n<p><a href=\"https:\/\/graziamagazine.com\/articles\/tiktok-mascara-hack\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> beauty trends emerge and dissipate at an eye-watering pace (remember the Gorilla glue phase? Shudder). But there are a number of hair, makeup and skincare techniques that tend to linger a little longer than others, one of which is the &#8216;clean look&#8217;, which has been popularised by the likes of <a href=\"https:\/\/graziamagazine.com\/articles\/hailey-biebers-ysl-catsuit\/\" target=\"_blank\" rel=\"noopener\">Hailey Bieber<\/a>, <a href=\"https:\/\/graziamagazine.com\/articles\/channing-tatum-new-magic-mike-film\/\" target=\"_blank\" rel=\"noopener\">Zo\u00eb Kravitz<\/a> and <a href=\"https:\/\/graziamagazine.com\/articles\/madison-beer-vanessa-hudgens-skincare\/\" target=\"_blank\" rel=\"noopener\">Madison Beer<\/a>.<\/p>\n<p>The minimal beauty trend has taken TikTok by storm, characterised by a propensity towards luminous skin, sleek locks seamlessly applied makeup. As <a href=\"https:\/\/www.thecut.com\/2021\/11\/tiktok-clean-look-beauty-trend.html\" target=\"_blank\" rel=\"noopener\" target=\"_blank\"><em>The Cut<\/em><\/a> recently detailed, the clean look could be considered 2021&#8217;s answer to model off-duty beauty \u2013 groomed hair and fresh, impossibly flawless skin that&#8217;s delicately enhanced with makeup.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQwYIRglvRO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CQwYIRglvRO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CQwYIRglvRO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Madison Beer (@madisonbeer)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>The idea is to emanate &#8216;expensive&#8217; from your imperceptible pores, without it looking like any effort was actually required. The trend channels a level of personal polish that&#8217;s primarily accessible to those with endless income, who can invest heavily in treatments to keep their skin and hair in top condition.<\/p>\n<p>But TikTok has democratised the aesthetic (well, to an extent \u2013 let&#8217;s be real, it still conforms to a very specific beauty standard) by demonstrating how to emulate the clean look. After a commenter observed that she looked &#8220;so clean&#8221; in one of her videos, TikTok creator Eva Rankin shared her tutorial for barely-there makeup and hair, and the trend took off.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@evarankiin\/video\/7008542411538369798\" data-video-id=\"7008542411538369798\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@evarankiin\"target=\"_blank\" title=\"@evarankiin\"  target=\"_blank\">@evarankiin<\/a> <\/p>\n<p>Reply to @yoodaddydre  how to achieve the \u2728clean\u2728 look ib: @millieleer <a href=\"https:\/\/www.tiktok.com\/tag\/cleanmakeup\"title=\"cleanmakeup\" target=\"_blank\"  target=\"_blank\">#cleanmakeup<\/a><\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/Manhattan-6931207011947186177\"target=\"_blank\" title=\"\u266c Manhattan - Ella Fitzgerald\"  target=\"_blank\">\u266c Manhattan &#8211; Ella Fitzgerald<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>Other creators, including Eva Gutowski, followed suit, sharing tips to help their audiences achieve the aesthetic, from skincare and makeup to hair and accessories. It tends to begin with freshly cleansed skin (of course) and a sleek middle part, with lengths usually brushed flat and pulled back into a neat ponytail or bun.<\/p>\n<p>It&#8217;s then all about giving your skin a ludicrous level of glow, with luminous skincare and sunscreen, followed by relatively sheer makeup that&#8217;s designed to appear invisible \u2013 a tiny amount of concealer, rosy blush, some warmth added via bronzer, brown liner and brushed-up brows.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mylifeaseva\/video\/7012013637472734469\" data-video-id=\"7012013637472734469\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a href=\"https:\/\/www.tiktok.com\/@mylifeaseva\"target=\"_blank\" title=\"@mylifeaseva\"  target=\"_blank\">@mylifeaseva<\/a> <\/p>\n<p>Mastering the \u201cClean Look\u201d for my mixed\/POC friends! \ud83e\udd0e\ud83e\udd0d\ud83c\udf39 <a href=\"https:\/\/www.tiktok.com\/tag\/cleanlook\"title=\"cleanlook\" target=\"_blank\"  target=\"_blank\">#cleanlook<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/makeup\"title=\"makeup\" target=\"_blank\"  target=\"_blank\">#makeup<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/richlook\"title=\"richlook\" target=\"_blank\"  target=\"_blank\">#richlook<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/expensive\"title=\"expensive\" target=\"_blank\"  target=\"_blank\">#expensive<\/a><\/p>\n<p> <a href=\"https:\/\/www.tiktok.com\/music\/Manhattan-6931207011947186177\"target=\"_blank\" title=\"\u266c Manhattan - Ella Fitzgerald\"  target=\"_blank\">\u266c Manhattan &#8211; Ella Fitzgerald<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>The end result is natural but there&#8217;s clearly still plenty of work involved. That said, it&#8217;s perhaps a welcome reprieve from some of the heavier makeup trends we&#8217;ve seen on the platform, so consider us converted.<\/p>\n","protected":false},"author":27090,"featured_media":15357,"template":"","format":"standard","categories":[47,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok&#039;s &#039;Clean Look&#039; Beauty Trend Is 2021&#039;s Answer To Model Off-Duty<\/title>\n<meta name=\"description\" content=\"The minimal beauty trend has taken TikTok by storm, characterised by a propensity towards luminous skin, sleek locks seamlessly applied makeup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/clean-look-beauty-trend-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok&#039;s Viral &#039;Clean Look&#039; 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