{"id":14971,"date":"2021-11-28T06:32:45","date_gmt":"2021-11-28T06:32:45","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=14971"},"modified":"2021-11-28T10:41:16","modified_gmt":"2021-11-28T10:41:16","slug":"burberry-marcus-rashford","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/burberry-marcus-rashford\/","title":{"rendered":"Burberry Unites With Marcus Rashford For Youth Program Supporting Literary Arts"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_14978\" aria-describedby=\"caption-attachment-14978\" style=\"width: 819px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14978 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/11\/Burberry-partners-with-Marcus-Rashford-MBE-to-help-young-people-develop-their-literacy-skills-c-Courtesy-of-Burberry_Campbell-Addy_001.jpg?w=819\" alt=\"\" width=\"819\" height=\"1024\" \/><figcaption id=\"caption-attachment-14978\" class=\"wp-caption-text\">Image \u00a9 Courtesy of Burberry \/ Campbell Addy<\/figcaption><\/figure>\n<p><a href=\"https:\/\/graziamagazine.com\/me\/articles\/burberry-pledges-to-be-climate-positive-by-2040\/\" target=\"_blank\" rel=\"noopener\">Burberry<\/a> officially announced its commitment to a new global initiative promoting and supporting literary arts education for youths in underserved school districts. The British Heritage Brand partnered with English international footballer and youth <a href=\"https:\/\/graziamagazine.com\/me\/articles\/planet-friendly-fashion\/\" target=\"_blank\" rel=\"noopener\">advocate<\/a> Marcus Rashford MBE, following his successful #endchildfoodpoverty campaign in the UK last year. Rashford&#8217;s extensive work in combatting child food poverty involves helping children develop skills that will set them up for success in life, which is an aspect that has carried over into his Book Club Library initiative. The goal of the initiative is to assist children in developing strong literacy skills and foster their imagination, hopes, and dreams through reading. Pairing with Burberry was an easy decision, given the brand&#8217;s history of giving back and opening spaces to foster creativity.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CWvElkcAwgm\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CWvElkcAwgm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CWvElkcAwgm\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Burberry (@burberry)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Burberry is investing in the development of ten primary schools most in need across Manchester, Yorkshire and <a href=\"https:\/\/graziamagazine.com\/me\/articles\/your-first-look-at-the-maines-new-london-restaurant-in-here\/\" target=\"_blank\" rel=\"noopener\">London<\/a>, all of which will take part in the Marcus Rashford Book Club. This development includes a donation of 8,000 books curated by the National Literacy Trust and supplied by Macmillan Children&#8217;s Books and other publishers. It also grants the distribution of <a href=\"https:\/\/graziamagazine.com\/me\/articles\/cop26-fashion-sustainability\/\" target=\"_blank\" rel=\"noopener\">creative learning materials<\/a> and training for over 200 educators who will be provided access to National Literacy Trust resources. This initiative alone will positively influence the lives of over 3,500 children who will receive the opportunity to nurture a love of reading and to strengthen their literacy skills to achieve their goals in the future.<\/p>\n<figure id=\"attachment_15011\" aria-describedby=\"caption-attachment-15011\" style=\"width: 819px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15011 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/11\/Burberry-partners-with-Marcus-Rashford-MBE-to-help-young-people-develop-their-literacy-skills-c-Courtesy-of-Burberry_Campbell-Addy_009.jpg?w=819\" alt=\"\" width=\"819\" height=\"1024\" \/><figcaption id=\"caption-attachment-15011\" class=\"wp-caption-text\">Image \u00a9 Courtesy of Burberry \/ Campbell Addy<\/figcaption><\/figure>\n<p>&#8220;We&#8217;ve identified a real need here,&#8221; noted Rashford, &#8220;far too many children do not currently have access to books, typically because of financial restraints, and there was a need to inspire them and allow them to see beyond the challenges they face daily.&#8221; According to a study published by the National Literacy Trust, 25% of schools in England&#8217;s most underserved districts do not have a library or designated reading space. That&#8217;s 12.5% higher than the national average. Burberry&#8217;s funding will secure youths&#8217; access to the much-needed safe environments post-pandemic, and resources to develop their potential across the UK. The brand will also be supporting literary arts youth initiatives in the US and Asia.<\/p>\n<p>Speaking on the partnership with Burberry, Marcus Rashford commented on how &#8220;this has been a really rewarding process&#8221; and he&#8217;s grateful for the brand, &#8220;continuing to stand with me on this journey to better underserved communities and offer real opportunity. It&#8217;s never a no, it&#8217;s only a how, and that makes this relationship so valuable.&#8221;<\/p>\n<div style=\"width: 1440px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-14971-1\" width=\"1440\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/11\/Burberry-partners-with-Marcus-Rashford-MBE-to-help-young-people-develop-their-literacy-skills-c-Courtesy-of-Burberry_001.mp4?_=1\" \/><\/video><\/div>\n<p>Video \u00a9 Courtesy of Burberry \/ Campbell Addy<\/p>\n","protected":false},"author":31230,"featured_media":14982,"template":"","format":"standard","categories":[260,65],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burberry Unites With Marcus Rashford For Youth Program Supporting Literary Arts<\/title>\n<meta name=\"description\" content=\"Burberry and Marcus Rashford pair up with one another to support youth literary skill development across the UK. 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