{"id":14965,"date":"2021-12-05T07:10:31","date_gmt":"2021-12-05T07:10:31","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=14965"},"modified":"2021-12-05T07:12:04","modified_gmt":"2021-12-05T07:12:04","slug":"slow-fashion-zakeia","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/slow-fashion-zakeia\/","title":{"rendered":"The Egyptian Designer Giving New Life To Deadstock Fabric"},"content":{"rendered":"
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Instagram @zakeia.store<\/figcaption><\/figure>\n

At <\/span>Grazia<\/span><\/i> we\u2019re always looking to spotlight regional designers who embed sustainability into their practice, such as Zakeia. Zakeia is a slow-fashion brand founded by the designer, Sara Saad. Saad\u2019s practice includes upcycling deadstock fabrics sourced from courtiers in Paris to create her garments. Her high quality collections are designed and produced with care at her atelier in Cairo. We sat down with Sara Saad to talk to her more about her Zakeia, her process, and what slow fashion means to her.<\/span><\/p>\n

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Instagram @zakeia.store<\/figcaption><\/figure>\n

For starters, when did you take an interest in slow<\/strong>\u00a0fashion, and how did you decide it would be the<\/strong>\u00a0direction you would pursue with Zakeia?<\/strong><\/p>\n

I am an introverted person, and I feel I express myself through my clothes and the way I dress. When I used to shop at fast fashion brands, I would go crazy that everyone would be wearing the exact thing I was wearing.<\/p>\n

Hence, whilst starting Zakeia in March 2021 I knew that I wanted to make something the opposite of that. I wanted to create unique limited pieces that you would wear and know that only a few people in the world would be wearing the same item. We make on average three items per piece and have a variety of one-of-a-kind items.<\/p>\n

Another factor is waste. I grew up in Egypt, and plastic waste is surrounding you everywhere. The fashion industry is the second largest polluting industry in the world, and I did not want to add to that. On the contrary, I wanted to tackle the waste issue with Zakeia, by using luxury and haute couture deadstock fabric.\u00a0The mix of creating unique limited-edition pieces whilst being environmentally conscious directed Zakeia\u2019s direction into being a slow fashion brand.<\/p>\n

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A post shared by Zakeia (@zakeia.store)<\/a><\/p>\n<\/div>\n<\/blockquote>\n