{"id":14627,"date":"2021-11-16T07:10:36","date_gmt":"2021-11-16T07:10:36","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=14627"},"modified":"2021-11-16T07:16:54","modified_gmt":"2021-11-16T07:16:54","slug":"beauty-paco-rabanne-middle-east-campaign","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/beauty-paco-rabanne-middle-east-campaign\/","title":{"rendered":"Paco Rabanne Shows Who Is In Charge With First-Ever Middle East Campaign"},"content":{"rendered":"
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Fragrance holds a significant place in an Arab’s heart with its history dating back to the ninth century<\/a>. The industry continues to branch out with new innovations and a new game-changer among them is Paco Rabanne’s Phantom – known for its out-of-the-box visionary invention in the world of perfumes<\/a>.<\/p>\n

This time, the fashion and fragrance-focused house Paco Rabanne has set sail in the Middle East with its first-ever regional campaign with Arab influencers Leena Al Ghouti, Korrii, Ahmed Fareed, Twins Hadban, and Basil Al Hadi, who front the Phantom campaign. <\/span><\/p>\n

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Shot in the UAE, Paco Rabanne’s latest campaign celebrates the Phantom perfume for its retro-futuristic experience in Paco Galaxy’s intergalactic party. <\/span>The luxe unisex perfume stands out in the campaign for its powerful robot-shaped design in a retro-themed environment.<\/span><\/p>\n

“Never seen before in the world of perfumery, Paco Rabanne\u2019s fabulously collectible creation is sure to become an instant icon. But that shiny silver robot-shaped bottle is more than that,” said the brand. “It\u2019s also the first connected bottle, turning that shiny silver robot into your wingman, a thrilling ally who guides into the Paco Galaxy, designed to help you dare to be different.”<\/span><\/p>\n

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Just when you think things can’t get any better, t<\/span>he Phantom bottle contains an embedded NFC chip that connects your smartphone device to a wide range of interactive filters, personalised playlists, augmented reality, interactive games, and much more.\u00a0<\/span><\/p>\n

“Paco Rabanne has always been a forward-thinking, daring, futuristic brand. Every time I create a Paco Rabanne perfume, I challenge myself to bring newness, while keeping a great sense of craftsmanship and emotion,” said<\/a> Loc Dong, one of the four perfumers behind the creation of Phantom. “As perfumers, we are constantly searching for newness, and Paco takes you to the next level.”<\/p>\n

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