{"id":14501,"date":"2021-11-16T07:06:53","date_gmt":"2021-11-16T07:06:53","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=14501"},"modified":"2021-11-16T07:07:38","modified_gmt":"2021-11-16T07:07:38","slug":"spotify-audio-overtakes-images","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/spotify-audio-overtakes-images\/","title":{"rendered":"Say Goodbye To The Selfie: 5 Reasons Audio-Driven Content Will Overtake Images In Social Media"},"content":{"rendered":"
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Instagram @sunday.scaries<\/figcaption><\/figure>\n

Every year, Spotify holds a mirror up to its users with their data-driven “Culture Next” report. Last year, their research indicated a cultural shift underpinned by the shutdown of society and the worldwide racial justice movement. For 2021, the report shows that we are experiencing what their team refers to as a \u201cCultural Rebirth.\u201d In the latest news, Spotify\u2019s research team \u201cspoke to Gen Zs (ages 15-25)<\/a> and millennials (ages 26-40)<\/a> to understand the biggest shifts in how both generations are creating, curating, and experiencing culture.\u201d Their Chief Content & Advertising Business Officer, Dawn Ostroff, notes, \u201cone thing is certain: audio is playing a major part in this cultural rebirth.\u201d Things like hour-long podcasts and curated playlists impact the cultural discourse, our outlook on the world, and our emotions. Platforms, like Spotify, are a way of opting out of social media<\/a> without becoming out-of-touch culturally. We\u2019ve highlighted five critical aspects of Spotify\u2019s \u201cCulture Next\u201d report to analyze why this form of content is so appealing to the millennial and Gen Z audience and how this will impact the future of digital content.<\/p>\n

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A post shared by Lifestyle + Self-Care Podcast (@okaysispodcast)<\/a><\/p>\n<\/div>\n<\/blockquote>\n