{"id":14400,"date":"2021-11-10T07:14:38","date_gmt":"2021-11-10T07:14:38","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&p=14400"},"modified":"2021-11-10T07:14:38","modified_gmt":"2021-11-10T07:14:38","slug":"tiffanys-supreme-collaboration","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/tiffanys-supreme-collaboration\/","title":{"rendered":"What If Holly Golightly Was A Hypebeast? Inside The Tiffany & Co. X Supreme Collection"},"content":{"rendered":"
\"\"
Instagram @tiffanyandco<\/figcaption><\/figure>\n

Tiffany & Co. is living up to their current campaign promise: redefining the company’s signature jewellery as “not your mother’s Tiffany’s.” This shift in brand identity comes from the new creative team at the helm of the American luxury brand, selected after LVMH acquired Tiffany & Co. in 2019. The team has put forth many efforts to cement their campaign promise, the latest being Tiffany & Co.’s collaboration with skate brand Supreme\u00ae.\u00a0<\/span><\/p>\n

This partnership comes off the heels of Tiffany’s “About Love” campaign<\/a> with Beyonc\u00e9 and Jay-Z, in which the luxury brand debuted a Basquiat painting and their advent calendar collection. “About Love” embraces New York heritage and legacies at large, as Jay-Z and the late Basquiat both emerged from Brooklyn, New York, and Beyonc\u00e9 wore the gem from the cult classic,<\/span>\u00a0Breakfast at Tiffany’s<\/a><\/span><\/em>,<\/span>\u00a0<\/span><\/em>for the campaign.\u00a0<\/span><\/p>\n

\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

<\/a><\/p>\n

A post shared by Tiffany & Co. (@tiffanyandco)<\/a><\/p>\n<\/div>\n<\/blockquote>\n