{"id":1383,"date":"2021-04-08T13:35:20","date_gmt":"2021-04-08T03:35:20","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=190518"},"modified":"2021-04-08T06:50:14","modified_gmt":"2021-04-08T06:50:14","slug":"caudalie-face-mask-tiktok","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/caudalie-face-mask-tiktok\/","title":{"rendered":"Why This Luxury French Face Mask Has Gone Viral On TikTok"},"content":{"rendered":"

Beyond dance challenges<\/a> and tasty recipes<\/a>, TikTok<\/a> is now a veritable breeding ground for beauty trends, from copycat celebrity makeup looks (hello, Hailey Bieber<\/a> and Madison Beer<\/a>) to easy hairstyles<\/a>. But skincare has become a particularly prevalent topic on the platform, with users sharing reviews and advice on the latest and greatest emulsions and creams to hit the market.<\/p>\n

The latest product garnering some serious praise from TikTok-ers is a relatively inconspicuous face mask from French skincare brand Caudalie<\/a>. The company’s Instant Detox Mask has gone viral, with users proclaiming its pore-clearing abilities under the hashtag #caudaliedetox, which has now amassed more than 2.9 million views.<\/p>\n

The mask, which is described by the brand as a ‘vacuum for the pores’ has users raving, with many speculating that it unclogs dirt and grime from the skin to leave the complexion looking fresh and glowing. It’s also said to nix dull skin, so you can expect a brighter visage post-use. As a beauty journalist, I’m well and truly wary of the hype around products, but I have to admit \u2013 even I was sucked in by this new cult buy.<\/p>\n

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A post shared by Caudalie (@caudalie)<\/a><\/p>\n<\/div>\n<\/blockquote>\n