{"id":13713,"date":"2021-10-31T07:13:37","date_gmt":"2021-10-31T07:13:37","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=13713"},"modified":"2021-10-31T07:13:37","modified_gmt":"2021-10-31T07:13:37","slug":"the-cult-of-chanel-cruise","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/the-cult-of-chanel-cruise\/","title":{"rendered":"The Cult Of Chanel Cruise"},"content":{"rendered":"<p>It was the day before the show in May 2014 that I landed in Dubai for the first time \u2013 on the same flight as my friends from Sam McKnight\u2019s London hair team \u2013 to test the waters and explore whether the Emirate could possibly be the stage for my next career plot twist. My first meetings were charged with excitement on the day of the Chanel Cruise show, held at a purpose-built oasis on a private island owned by His Highness Sheikh Hamdan bin Rashid Al Maktoum, Crown Prince of Dubai. What followed was Karl\u2019s vision of One Thousand and One Nights, replete with tweeds woven to evoke the Palestinian keffiyeh and silks inspired by the majestic tiles of Morocco\u2026 or so I\u2019ve learned since, as I wasn\u2019t invited to the show. Yet the fact I was here when it happened was enough to convince me to leave London for what, to me at the time, was this mysterious city in the Middle East and make it my home. After all, if it was good enough for Karl Lagerfeld\u2026 Seven years on, as the Maison returns to the Middle East, my invite to Virginie Viard\u2019s show is assured, beautifully bringing my Chanel Cruise story full circle \u2013 but not without some memorable stops around the world on the way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13733 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/2014-15_CRUISE_DUBAI-FINAL_PICTURES_BY_OLIVIER_SAILLANT-001.jpg\" alt=\"\" width=\"4098\" height=\"2727\" \/><\/p>\n<p><strong>DE LA SEOUL<\/strong><\/p>\n<p><strong><br \/>\n<\/strong>In Seoul, Karl Lagerfeld presented a very different vision of the future for Chanel. The neo-futuristic Dongdaemun Design Plaza, designed by the late architect Zaha Hadid, was the shiny silver, cherry blossom-strewn show space playing host to \u201cmodern version of the pop art scene\u201d \u2013 to quote Karl \u2013 that was brought to life at Chanel Cruise Seoul. \u201cCruise is about travelling,\u201d he declared. \u201cThe modernity of Korea was something I was used to as an idea, but I wanted to see the reality, so I showed Cruise in Korea.\u201d<\/p>\n<p>With Kristen Stewart, Gisele B\u00fcndchen and Tilda Swinton on the front row, South Korean-born supermodel Soo Joo Park opened the show, following the rainbow-coloured trail of circles snaking around the stark white set in a traditional tweed two-piece given a K-pop spin by Karl. \u201cI have never seen a collection inspired by Korean traditions in a modern way. I like Korean roots but it had to be adapted to the world of today and what I can use for Chanel all over the world.\u201d<\/p>\n<p>This manifested itself in the voluminous silhouettes, above-the-bust waistlines and, in Karl\u2019s words, \u201can updated version of the Chanel jacket\u201d with rounded shoulders and over-sized sleeves based on the hanbok, Korea\u2019s national dress. \u201cIt\u2019s a cosmopolitan idea of the local fashion,\u201d he noted. In addition to tweed, broderie anglaise, linen, organza, tulle, lace and patent leather danced down the catwalk as well as Mademoiselle Chanel\u2019s favourite shantung silk, plus cloth sourced from the region especially for the collection. \u201cWe had some fabrics made here because they don\u2019t exist elsewhere,\u201d he revealed. \u201cI love Korean writing. It\u2019s like Cubism,\u201d he pointed out, which was reflected in pastel patchworks and geometric prints in a colour clash of fuchsia, violet, coral and turquoise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13738 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/chanel_472132356_gettyEASYACCESS.jpg\" alt=\"\" width=\"2000\" height=\"3000\" \/><\/p>\n<p>While the previous port of call for Chanel Cruise was the sandy shores of Dubai \u2013 where Karl took his cues from the art, architecture, and traditions of Arabia \u2013 Seoul came as a fun, upbeat, colourful, pop-culture counterbalance. \u201cI loved it. I really loved it,\u201d Kristen Stewart enthused after the show. \u201cIt goes with the time, it\u2019s contemporary, it\u2019s fun, it\u2019s bold and it\u2019s also classic, and those things don\u2019t typically go together. And that\u2019s what he channels every time.\u201d<\/p>\n<p>Meanwhile, Gisele B\u00fcndchen watched the show from the FROW for a change. Describing the Cruise Seoul universe, she gushed, \u201cIt\u2019s a whole world that he creates, and I think that\u2019s very much him because if you see the Chanel runway, there\u2019s an idea, a scenario behind the clothes that\u2019s complementing them. So you feel like you\u2019re in a different world. It\u2019s really an experience.\u201d Th is even extended to a mini Chanel carnival to celebrate Children\u2019s Day outside Dongdaemun, complete with carousel and brightly coloured upturned umbrella bunting. Yes, it\u2019s Karl\u2019s world; we just live in it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13735 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/472137584.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/><\/p>\n<p><strong>THE GREEK SHALL INHERIT THE EARTH<\/strong><\/p>\n<p><strong><br \/>\n<\/strong>I\u2019ve always believed that all the best catwalk shows begin not the moment you take your seat, but as soon as you open your invitation. In the case of Chanel Cruise 2017\/18, my experience began in Paris, with sweepingly cinematic views of the Eiffel Tower and La Seine below me that made my heart explode. To set the tone for the show Karl named La Modernit\u00e9 de l\u2019Antiquit\u00e9 \u2013 The Modernity of Antiquity \u2013 the invite bore an image of a headless bust of Aphrodite, the Greek goddess of love, an objet d\u2019art owned by Gabrielle Chanel herself.<\/p>\n<p>Heralding the death knell for the destination show \u2013 which had previously seen the Chanel Cruise story unfold in far-flung locations which have included Singapore, Seoul, Dallas and Dubai \u2013 Karl instead transformed Galerie Courbe at the Grand Palais in Paris into a Grecian fresco come to life, complete with olive trees, crumbling columns and sand beneath our feet, where each of the looks emerged from what looked like the very gateway to antiquity itself. Karl\u2019s Cruise adventure began, of course, with tweed, but not as we know it. Th e timelessness of the Chanel jacket took on a new classicism, expressed in fringed tunics cinched with braided rope belts. Organic and geometric knitwear motifs were borrowed from ancient vases and friezes, while dresses were decorated with gold-tinged crowns of oak leaves and laurel wreathes intertwined with Gabrielle Chanel\u2019s signature flower, the camellia. Th e vitality of print gave way to burnished golds, sun-baked terracottas and startling Aegean blues, while the purity of white was reinterpreted in sunray-pleated culottes, diaphanous draping and artful asymmetry, edged with gilded olive leaves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13740 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/71b.jpg\" alt=\"\" width=\"1920\" height=\"2832\" \/><\/p>\n<p>The Gabrielle bag was reincarnated in marbled leather and adorned with knitted owl and antique vase motifs, while olive branches repeating on belts, cuffs and bracelets, provided punctuation with solid gold accents. And a strong contender for the new heel shape of the season, the platform gladiator, was revisited with laced leather straps and propped up by pillars. All the while, Helen of Troy hair was halo-ed with plaited, embellished and padded headbands that wouldn\u2019t look out of place on Sloane Street \u2013 which might eventually become their final destination.<\/p>\n<p>Of his modern approach to antiquity, Karl observed, \u201cI think it still looks like Chanel even if Chanel never did it that way. You have to give a twist and you have to use elements of the Greek culture from those days in a fun way, not in a heavy, historical way.\u201d Conspicuous by their absence, however, were the millennials, Insta-girls and celebrity progeny, both on the FROW and in the show \u2013 no Gigi, Bella, Kendall or Lily-Rose \u2013 which was perhaps a comment about modernity in itself. \u201cI\u2019m suggesting going back to move forward. To create the future, you have to pay attention to the past,\u201d Karl insisted. As a storied house with a rich history plundering the past as an ode to the future, Karl succeeded in merging antiquity with modernity. \u201cReality is of no interest to me,\u201d he remarked. \u201cMy Greece is an idea.\u201d However, Karl\u2019s fashion fantasy aside, while the catwalk shows that burn a place in our memories may begin the moment we open the invitation, they also make a comment about society, a statement about the world today, and leave us with renewed hope for tomorrow.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width wp-image-13737 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/01_2017-18-Cruise-collection-Finale-pictures-by-Olivier-Saillant_v1-1.jpg\" alt=\"\" width=\"1920\" height=\"1278\" \/><\/p>\n<p><strong>KARL LAGERFELD PUSHES THE BOAT OUT<\/strong><\/p>\n<p>The soothing splash of the rising tide, the distant caw of seagulls circling overhead, and the majestic blast of the ship\u2019s horn greeted me as I clutched the carte d\u2019embarquement that served as our show ticket to Chanel Cruise 2018\/2019. But this was no far-flung location. Instead, we were back in Paris, standing in the shadow of La Pausa, a 148-metre replica ocean liner, purpose-built within the Grand Palais. Easily one of the most awe-inspiring catwalk sets \u2013 and after-party venues \u2013 fashion has ever seen.<\/p>\n<p>With the tide turning against the destination Cruise show \u2013 a trend led by Karl himself \u2013 Chanel was the first to present in France this season, with Dior up next as Maria Grazia Chiuri presumably sustains the wild horses theme in the stables of Chantilly Castle in the suburbs of Paris; Louis Vuitton following at the Maeght Foundation, a contemporary art museum in Saint-Paul de Vence on the C\u00f4te d\u2019Azur; and Gucci taking over the Roman necropolis of Alyscamps, a Unesco World Heritage Site, in the French city of Arles. Only Miuccia Prada swam against the current, showing her second Cruise collection at a piano-factory-turned-Prada-HQ in New York.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13739 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/30_2018_19_Cruise_collection_52_HD.jpg\" alt=\"\" width=\"2048\" height=\"3022\" \/><\/p>\n<p>As I took my seat on the FROW, Chanel Cruise 2018\/2019 set sail with a collection that distilled the purest elements of Gabrielle Chanel\u2019s original vision for the first Cruise collection she presented Autumn 1919, intended for the beaches of Biarritz. Chanel\u2019s centenary Cruise collection featured plays on nautical stripes made modern, manifesting in delicate feathers protected by PVC, or fashioned from trompe l\u2019oeil sequins. Gigi and Bella Hadid took to the port side in round-shouldered tweed two-pieces, while Moroccan model-of-the moment Nora Attal flounced down the runway in a shark-tooth print accessorised with fingerless gloves and a shimmering sequinned beret.<\/p>\n<p>For the rousing finale, Karl emerged resplendent on the steps of the ocean liner, accompanied by Chanel Studio Director Virginie Viard, flanked by models in the most vibrant prints from the show, while Gigi and co. marched down the dock to Pet Shop Boys\u2019 1993 crowd-pleasing synth-pop anthem <em>Go West<\/em>. And fostering the next generation \u2013 while silencing criticism of the elitism of Cruise show\u2019s extravagant set designs \u2013 two days after the show, 500 students were invited aboard La Pausa to discover the collection and attend a masterclass with Bruno Pavlovsky, President of Fashion at Chanel, who called the workshop \u201can experiment\u201d and \u201cpart of Chanel\u2019s desire to hand its values and its passion down to the talented young people of fashion\u2019sfuture.\u201d Boldly navigating uncharted waters, if you will.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignfull-width wp-image-13734 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/2018-19_CruiseCollection-Finale_picture_by_Olivier_Saillant_001.jpg\" alt=\"\" width=\"1920\" height=\"1330\" \/><\/p>\n<p><strong>VIRGINIE VIARD\u2019S TICKET TO RIDE<\/strong><br \/>\nYou have to applaud Virginie Viard \u2013 the first woman to take on the mighty Chanel Maison as Artistic Director since its iconic founder Gabrielle Chanel, and the first designer to succeed the equally iconic Karl Lagerfeld \u2013 undoubtedly the fashion world\u2019s hardest acts to follow. And of all the designers who could follow them, she is surely the best qualified. As head of the Chanel studio, Virginie oversaw every cut, stitch, button and piece of embroidery. She absorbed Karl\u2019s every vision and helped transform it into reality, acting as a conduit between him and the ateliers, which she ran with military precision.<\/p>\n<p>Following his death in February 2019, she was handed the creative reins of Chanel, the world\u2019s most desired megabrand that last year revealed sales of $9.6bn. Th is Cruise collection was her first solo outing, our first glimpse of what she might do with the brand and her first steps towards filling Karl\u2019s impossibly gigantic shoes. The scene, as ever, was the Grand Palais, its vaulted domed glass ceiling dwarfing the set that had been decked out like a train station, lined with wooden benches under signs bearing the destinations of Venice, Saint Tropez, Rome, Edinburgh \u2013 cities that have all played a part in the house\u2019s heritage. But where Karl might have insisted on real-life steam trains chugging into the Grand Palais station (with an \u201cIf you can\u2019t afford to do it, then you can\u2019t afford me\u201d flourish and a witty pun \u2013 all aboard the Chanel Express! \u2013 along with the invitation to preen in front of the set and take endless selfies), the scene here was entirely different. The set was less extravagant and the atmosphere strangely subdued, which was only to be expected in a post-Lagerfeld Chanel world.<\/p>\n<p>Out poured the clothes, of the type we have long associated with the iconography of Chanel \u2013 the boxy tweed jackets, skirt suits, frothy blouses, sequinned sweaters, tiered gowns, quilted bags, camellias, double Cs and pearls. Th e spirit of Coco Chanel was there from the opening look \u2013 a black gabardine jacket and wide pants with a soft white blouse adorned with a single camellia that conjured Coco\u2019s love for masculine-feminine tailoring. And there were plenty of Karlisms, including his fixation with haute-athleisure (here, body stockings and leggings were sprinkled with the CC logo) and witty homage was paid to him in the last look \u2013 a black column suspended from a stiff white Edwardian collar worn by a model with silvered hair.<\/p>\n<p>And yet, between all the respectful reverence came dazzling pieces that suggested something new \u2013 a sliver of a red tweed coat, a long chestnut stationmaster mac, blurred prints like landscapes seen from the window of a speeding train, Bermudas and striped sweaters that looked tr\u00e8s cool Parisienne, with two-tone patent sock boots and delicious white lace gowns that had the lightest of decorative touches in the form of simple black bows.<\/p>\n<p>\u201cShe knows everything about Chanel. She was the right hand and the left hand, and she\u2019s ready to write a new part of the Chanel history,\u201d insisted Bruno Pavlovsky, dismissing the inevitable rumour circulating prior to this show that Virginie had been installed as caretaker of the brand before a big-name designer could be drafted in. That she is the most deserving of this appointment is without question, but the fashion world is accustomed to high drama, including drastic designer substitutions on the ever-changing fashion merry-go-round.<\/p>\n<p>As Virginie stepped out to take her bow, she was visibly moved \u2013 many, including Chanel faces Ali MacGraw, Vanessa Paradis and Claudia Schiffer, were on their feet in support. And rightly so. If the industry is still coming to terms with a world without Karl, we can only imagine the impact on his successor and the Chanel team. It may be too soon to say if Virginie Viard can embrace the past while making her own impactful future at the house, but right now her quiet power feels like the perfect ticket for Chanel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13741 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/rexfeatures_10227740br.jpg\" alt=\"\" width=\"1914\" height=\"1274\" \/><\/p>\n<p><strong>A HOMECOMING<\/strong><\/p>\n<p>Since succeeding Karl Lagerfeld as Artistic Director of Chanel, Virginie Viard has quietly and respectfully been introducing a new mood at the Maison. Thanks to Karl, Chanel Cruise shows have always been an exuberant adventure around the globe, yet choice and happenstance \u2013 read: the global pandemic \u2013 have anchored Virginie\u2019s presentations firmly, or at least physically, in France, leading to a more nuanced vision, in a reality that\u2019s been altered beyond recognition. So while the decision to show in Dubai seems like an homage to Karl, the collection coming to Dubai Creek Harbour on 2 November 2021 \u2013 which was first unveiled in May this year at the Brutalist surroundings of the Carri\u00e8res de Lumi\u00e8res quarry turned cultural space in the village of Les Baux-de- Provence \u2013 is resolutely Virginie. When is a Cruise show not an invitation to travel the world? When Chanel comes to you, of course.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13732 size-full\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/01_Cruise_2021_22_show_Finale_pictures_copyright_CHANEL_1_.jpg\" alt=\"\" width=\"4000\" height=\"2669\" \/><\/p>\n","protected":false},"author":217,"featured_media":13736,"template":"","format":"standard","categories":[65],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Cult Of Chanel Cruise<\/title>\n<meta name=\"description\" content=\"When is a Cruise show not an invitation to travel the world? 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