{"id":13518,"date":"2021-10-26T06:36:30","date_gmt":"2021-10-26T06:36:30","guid":{"rendered":"https:\/\/graziamagazine.com\/me\/?post_type=articles&#038;p=13518"},"modified":"2021-11-21T13:40:17","modified_gmt":"2021-11-21T13:40:17","slug":"planet-friendly-fashion","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/planet-friendly-fashion\/","title":{"rendered":"Levi\u2019s Is Asking You To Shop Like The World Depends On It"},"content":{"rendered":"<figure id=\"attachment_13542\" aria-describedby=\"caption-attachment-13542\" style=\"width: 931px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13542 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/Sustainable-Fashion-1.jpg?w=931\" alt=\"\" width=\"931\" height=\"1024\" \/><figcaption id=\"caption-attachment-13542\" class=\"wp-caption-text\">Instagram @levis<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Our planet needs our help. Clothing consumption has increased by 50% over the past 15 years and snowballed the amount of textile waste in landfills. We&#8217;re keeping clothing for shorter periods of time and buying more than ever. This pattern, along with harmful production practices, comes at the cost of our planet&#8217;s health. That&#8217;s why\u00a0<\/span><a href=\"https:\/\/graziamagazine.com\/me\/articles\/the-new-ganni-x-levis-collab-just-dropped-and-we-want-it-all\/\"class=\"editor-rtfLink\"  target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Levi&#8217;s<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0initiated their &#8220;Buy Better, Wear Longer&#8221; campaign, which advances their company&#8217;s mission to rethink how we buy and produce clothing.\u00a0<\/span><\/p>\n<p>Levi&#8217;s has taken steps to combat the issue of fashion&#8217;s impact on global health internally by implementing sustainable production methods into their manufacturing process. Levi&#8217;s achieves their commitment to efficient resource management with cutting-edge technology that supports them in creating new, sustainable garments. This effort underlines the reason for Levi&#8217;s&#8217; &#8220;Buy Better, Wear Longer&#8221; campaign, which is, in part, to amplify the importance of developing high-quality, sustainable clothing that people can use and love for a long time &#8211; ultimately reducing the need for consumption. By making their actions visible with workshops and online efforts, Levi&#8217;s brings planet-friendly fashion to the forefront of consumer consciousness &#8211; noting that the value of Levi&#8217;s&#8217; cloth goes beyond the exceptional fit and stylish look.<\/p>\n<figure id=\"attachment_13519\" aria-describedby=\"caption-attachment-13519\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13519 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/sustainable-fashion.jpg?w=1024\" alt=\"\" width=\"1024\" height=\"1024\" \/><figcaption id=\"caption-attachment-13519\" class=\"wp-caption-text\">Instagram @levis<\/figcaption><\/figure>\n<p>All of our actions and efforts toward sustainability are collective and interconnected. By paying attention to our day to day habits, we can manage the global health crisis in big and small ways together. However, the impetus and burden of change aren&#8217;t solely on the individual. Corporations need to match these efforts too. It&#8217;s refreshing when large companies, like Levi&#8217;s, understands that. By altering production methods to create garments sustainably, Levi&#8217;s shows that they focus on improving our collective future. Levi&#8217;s furthers their internal efforts for their customer base through the &#8220;Buy Better, Wear Longer&#8221; campaign, which adopts fundamental principles of sustainability, like community engagement.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CVfeQ9rrHz0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CVfeQ9rrHz0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CVfeQ9rrHz0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Amanda Rushforth (@amandarushforth)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Levi&#8217;s embedded online and in-person community engagement into their &#8220;Buy Better, Wear Longer&#8221; campaign with their &#8220;Sustainable Voices&#8221; initiative. In addition to\u00a0including in-store Tailor Shops, which have been imputed to allow consumers and Levi\u2019s customers to up-cycle their garments and in turn, Buy Better and Wear Longer. With the &#8220;Sustainable Voices&#8221; initiative, Levis will be <span lang=\"en-AE\">amplifying the message through collaborating with influencers and public figures in the GCC who are known for constantly advocating and championing for a better world. Each of the selected Levi\u2019s \u2018Sustainable Voices\u2019 will be invited to create a 60 second video with Levi\u2019s telling their followers what sustainability means to them and what they\u2019re doing to make the world a better place either through small actions or by actively championing <\/span>f<span lang=\"en-AE\">or change.<\/span>\u00a0This dynamic group of sustainability advocates includes travel and wellness blogger\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/CVfeQ9rrHz0\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Amanda Rushforth<\/a>, plant-based nutritionist\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/CVtAh_tl_t0\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Sukkari L.<\/a>, and eco-friendly designers\u00a0<a href=\"https:\/\/www.instagram.com\/engymahdy\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Engy Mahdy<\/a> and <a href=\"https:\/\/www.instagram.com\/p\/CV-DkHypNzw\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Leen Nizameddin<\/a>. Together, the &#8220;Sustainable Voices&#8221; participants support the thesis of Levi&#8217;s&#8217; &#8220;Buy Better, Wear Longer&#8221; campaign, which hinges on reducing the negative impacts of apparel production and consumption as a collective.<\/p>\n<figure id=\"attachment_13541\" aria-describedby=\"caption-attachment-13541\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13541 size-large\" src=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/10\/sustainable-fashion-practices.jpg?w=1024\" alt=\"\" width=\"1024\" height=\"1024\" \/><figcaption id=\"caption-attachment-13541\" class=\"wp-caption-text\">Instagram @levis<\/figcaption><\/figure>\n<p>Not only is Levi&#8217;s maximizing opportunities for learning on their platform, but the company is also committed to being a reliable resource for information on eco-friendly fashion. The effort of Levi&#8217;s&#8217; &#8220;Buy Better, Wear Longer&#8221; campaign caters to the existing eco-conscious consumer and fosters planetary health values within their current customer base. By investing in long-lasting apparel, we see a decline in clothing consumption and an overall improvement in our planet&#8217;s health. Levi&#8217;s&#8217; &#8220;Buy Better, Wear Longer&#8221; campaign reminds us that making an effort, big or small, for the environment can help us redirect our global health circumstances. One pair of upcycled jeans at a time.<\/p>\n","protected":false},"author":31230,"featured_media":13544,"template":"","format":"standard","categories":[65,1240],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside Levis&#039;s &quot;Buy Better, Wear Longer&quot; Campaign<\/title>\n<meta name=\"description\" content=\"Levis&#039;s &quot;Buy Better, Wear Longer&quot; campaign asks consumers to consider our collective responsibility regarding the global health impacts of garment production and consumption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/planet-friendly-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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