{"id":10925,"date":"2021-09-07T16:17:33","date_gmt":"2021-09-07T06:17:33","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=200008"},"modified":"2021-09-07T13:53:09","modified_gmt":"2021-09-07T13:53:09","slug":"kanye-west-homewares","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/kanye-west-homewares\/","title":{"rendered":"Kanye West Could Be Launching A Homewares Line"},"content":{"rendered":"<figure id=\"attachment_200015\" aria-describedby=\"caption-attachment-200015\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-200015\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/09\/GettyImages-1085005904.jpg\" alt=\"Kanye West\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-200015\" class=\"wp-caption-text\">Credit: Rich Fury\/Forum Photos via Getty Images<\/figcaption><\/figure>\n<p>Kanye West has garnered himself some pretty chaotic headlines over the past few weeks (<a href=\"https:\/\/graziamagazine.com\/articles\/evan-rachel-wood-marilyn-manson-donda\/\" target=\"_blank\" rel=\"noopener\">like having Marilyn Manson on stage<\/a>), but finally we&#8217;ve received some news that excites us. In documents obtained by <em><a href=\"https:\/\/pagesix.com\/2021\/09\/06\/kanye-west-might-be-launching-a-homeware-line\/\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">Page Six<\/a>,\u00a0<\/em>the rapper&#8217;s company Mascotte Holdings Inc. has filed to trademark the name \u201cKanye West\u201d for a line of home d\u00e9cor products.<\/p>\n<p>The official application was filed on August 27 and covers products such as blankets, shower curtains, pillowcases, towels and textile wall hangings. If his former family home with Kim Kardashian is anything to go by, we can expect minimalist styles with brutalist design sensibilities.<\/p>\n<p><iframe loading=\"lazy\" title=\"Kim and Kanye Quiz Each Other On Home Design, Family, and Life | Architectural Digest\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJaicOI7mwg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>It comes after the designer filed to <a href=\"https:\/\/graziamagazine.com\/articles\/kanye-west-changing-his-name\/\" target=\"_blank\" rel=\"noopener\">change his name<\/a> simply to &#8220;Ye&#8221; last month.<\/p>\n<p>His estranged wife also filed trademark paper work in September 2020 for her own d\u00e9cor line dubbed &#8216;KKW Home&#8217;. The application covered the likes of bath and shower products, bedroom and home furnishings, throws, comforters, bed blankets and a variety of fragrances including candles, reed diffusers and scented oils.<\/p>\n<p>Thus far she has only released personal fragrance, shape wear, loungewear and makeup.<\/p>\n<p>Kardashian has revealed that she won&#8217;t drop West&#8217;s last name amid their divorce despite moving to rebrand KKW Beauty. And in fact, the pair will continue working together on their entrepreneurial endeavours.<\/p>\n<p>\u201cKim is still Kim Kardashian West and has not changed her legal name,\u201d <a href=\"https:\/\/graziamagazine.com\/articles\/kim-kardashian-west-not-changing-name\/\" target=\"_blank\" rel=\"noopener\">a source for\u00a0<em>WWD<\/em> said<\/a>. \u201cThe rebrand has been in the works for some time. Kanye actually helped Kim come up with the new name and the packaging.<\/p>\n<p>They added, \u201cInnovative formulas and even the shopping experience of being able to shop all categories in beauty and cosmetics under one brand, one website has always been Kim\u2019s vision from the beginning. She is incredibly excited about this next phase.\u201d<\/p>\n<p>We&#8217;re eager to find out what&#8217;s next. Stay tuned.<\/p>\n","protected":false},"author":1627,"featured_media":10927,"template":"","format":"standard","categories":[36,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kanye West Could Be Launching A Homewares Line - Grazia Middle East<\/title>\n<meta name=\"description\" content=\"In documents obtained by Page Six,\u00a0the rapper&#039;s company Mascotte Holdings Inc. has filed to trademark the name \u201cKanye West\u201d for a line of home d\u00e9cor products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/me\/articles\/kanye-west-homewares\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kanye West Could Be Launching A Homewares Line\" \/>\n<meta property=\"og:description\" content=\"In documents obtained by Page Six,\u00a0the rapper&#039;s company Mascotte Holdings Inc. has filed to trademark the name \u201cKanye West\u201d for a line of home d\u00e9cor products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/me\/articles\/kanye-west-homewares\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia Middle East\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T13:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/me\/wp-content\/uploads\/sites\/16\/2021\/09\/GettyImages-1085005904-Cropped.jpg?fit=3000%2C1687\" \/>\n\t<meta property=\"og:image:width\" content=\"3000\" \/>\n\t<meta property=\"og:image:height\" content=\"1687\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/me\/articles\/kanye-west-homewares\/\",\"url\":\"https:\/\/graziamagazine.com\/me\/articles\/kanye-west-homewares\/\",\"name\":\"Kanye West Could Be Launching A Homewares Line - 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