{"id":10280,"date":"2021-08-22T04:49:14","date_gmt":"2021-08-22T04:49:14","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=199294"},"modified":"2021-08-23T10:45:44","modified_gmt":"2021-08-23T10:45:44","slug":"jay-z-beyonce-tiffany-co","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/me\/articles\/jay-z-beyonce-tiffany-co\/","title":{"rendered":"Exclusive: See First Images Of Jay-Z And Beyonc\u00e9 As The New Faces Of Tiffany &amp; Co."},"content":{"rendered":"<figure id=\"attachment_199302\" aria-describedby=\"caption-attachment-199302\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-199302\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/08\/20210611_Canary_Studio_Poole_Shot-5_0008_V23_EXT_TP_QC.jpg\" alt=\"Tiffany &amp; Co.\" width=\"1024\" height=\"770\" \/><figcaption id=\"caption-attachment-199302\" class=\"wp-caption-text\">Courtesy of Tiffany &amp; Co.<\/figcaption><\/figure>\n<p>From <a href=\"https:\/\/graziamagazine.com\/articles\/ryan-reynolds-blake-lively-recreate-first-date\/\" target=\"_blank\" rel=\"noopener\">Blake Lively and Ryan Reynolds<\/a> to <a href=\"https:\/\/graziamagazine.com\/articles\/rihanna-asap-rocky-date-night-fringe-dress\/\" target=\"_blank\" rel=\"noopener\">Rihanna and A$AP Rocky<\/a>, the world of celebrities boasts its fair share of power couples. But when it comes to <a href=\"https:\/\/graziamagazine.com\/articles\/beyonce-family-photo\/\" target=\"_blank\" rel=\"noopener\">Jay-Z and Beyonc\u00e9<\/a>, the pair cannot be matched. It&#8217;s fitting of course that the celebrity duo were announced as the faces of <a href=\"https:\/\/graziamagazine.com\/articles\/work-of-art-tiffany-co-tiffany-t1\/\" target=\"_blank\" rel=\"noopener\">Tiffany &amp; Co.<\/a> earlier this month. Today, the official campaign &#8220;ABOUT LOVE&#8221; was released.<\/p>\n<p>Synonymous with the world\u2019s greatest love stories since 1837, Tiffany\u2019s debut of \u201cABOUT LOVE\u201d marks the latest evolution of the luxury jeweller\u2019s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany &amp; Co.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CS5_7-vrOux\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CS5_7-vrOux\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CS5_7-vrOux\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by Beyonce\u0301 (@beyonce)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>\u201cBeyonc\u00e9 and JAY-Z are the epitome of the modern love story,&#8221; Alexandre Arnault, Executive Vice President of Product &amp; Communications said of the partnership. &#8220;As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany\u2019s values. We are honoured to have the Carters as a part of the Tiffany family.&#8221;<\/p>\n<p>The singer paid homage to Audrey Hepburn in <em>Breakfast at Tiffany&#8217;s\u00a0<\/em>wearing a black boat-neck gown and long sheer gloves. A film by acclaimed director Emmanuel Adjei was also created and features a musical performance of the classic song \u201cMoon River.\u201d Made famous in the 1961 film, the iconic tune has been reimagined with vocals by Beyonc\u00e9, captured by JAY-Z on a Super 8 camera.<\/p>\n<figure id=\"attachment_199301\" aria-describedby=\"caption-attachment-199301\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-199301\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/08\/65300032_V9_LG_QC.jpg\" alt=\"Tiffany &amp; Co.\" width=\"1024\" height=\"679\" \/><figcaption id=\"caption-attachment-199301\" class=\"wp-caption-text\">Courtesy of Tiffany &amp; Co.<\/figcaption><\/figure>\n<p>Jean-Michel Basquiat\u2019s Equals Pi (1982) artwork forms the backdrop of the campaign. As part of a private collection, the shoot marks the first public appearance of the artwork.<\/p>\n<p>In another history-making move, &#8220;ABOUT LOVE&#8221; marks the first time the lauded Tiffany Diamond is being worn in a brand campaign. Weighing 128.54 carats and boasting an unprecedented 82 facets, it is considered among the most important gemstone discoveries of the 19th century. Unearthed in 1877 in the Kimberley Mines of South Africa, founder Charles Lewis Tiffany purchased the rough diamond in 1878.<\/p>\n<figure id=\"attachment_199300\" aria-describedby=\"caption-attachment-199300\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-199300\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2021\/08\/20210610_Canary_CityView_Poole_Shot-8_0009_V3_TP_QC.jpg\" alt=\"Tiffany &amp; Co.\" width=\"1024\" height=\"1365\" \/><figcaption id=\"caption-attachment-199300\" class=\"wp-caption-text\">Courtesy of Tiffany &amp; Co.<\/figcaption><\/figure>\n<p>Elsewhere, house icons including designs from Jean Schlumberger and the Tiffany T collection are also featured. Most notably, JAY-Z wears Jean Schlumberger\u2019s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links. The French jewellery designer was best known for dressing high society\u2019s elite in the 60s and 70s. Thus, it is only natural that his designs are lived out by one of today\u2019s greatest creative forces.<\/p>\n<p>The two artists join the jeweller&#8217;s impressive lineup of talent including Anya Taylor Joy, Alton Mason, Tracee Ellis Ross and Black Pink&#8217;s Rose who have all fronted the brand in 2021.<\/p>\n<p>As a part of the house\u2019s partnership with the Carters, Tiffany &amp; Co. will pledge a US$2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).<\/p>\n<p>The print campaign will launch on September 2 while the film will be released from September 15.<\/p>\n<div class=\"content-gallery\"><div class=\"gallery-placeholder\"><div class=\"spinner\"><\/div><\/div><span class=\"gallery-pagination\"><\/span><div id=\"gallery-1\" class=\"gallery galleryid-10280 gallery-columns- gallery-size-\"><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><figure class=\"gallery-item\"><div class=\"gallery-icon landscape\"><\/div><\/figure><\/div><\/div>\n","protected":false},"author":1627,"featured_media":10282,"template":"","format":"standard","categories":[65,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive: Jay-Z And Beyonc\u00e9 Are The New Faces Of Tiffany &amp; Co.<\/title>\n<meta name=\"description\" content=\"It&#039;s fitting of course that Beyonc\u00e9 and Jay-Z were announced as the faces of Tiffany &amp; Co earlier this month. 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