Beauty is an industry that thrives on trends, but some products – with their rich history and cosmetic allure – are proof that some classics never die. But to love a cult beauty item is to also know its backstory; to know its genesis, it’s appeal and the broader journey that saw it go from “new launch” to a beauty object worthy of legendary status. And so here we’re tracing the paths of six cosmetic masterpieces, from idea to ideation to icon – and everything in between.
They love to tug at our heart strings.
The night was all about a glam, natural beat.