Jacquemus, the French label helmed by Simon Porte Jacquemus, is known for its viral internet moments. From runway shows to his very own wedding, the designer knows how to make people stop and look.
The brand’s Christmas campaign, shared to Instagram this morning, was no different. The short clip starred the iconic Pamela Anderson, wearing a white dress and dramatic hat from the “Le Raphia” collection – the same look she wore to the show a few weeks prior.
Like his previous shows, “Le Raphia” was a viral sensation, and showed models (including Vittoria Ceretti) walking down a circular neutral runway, under a sky of raining raffia. Held just outside of Paris, the collection showed his signature elevated resort wear, tiny hemlines, slouchy linen, sexy cutouts and a warmed colour palette.
Anderson was a surprise guest at the show, but her quiet sexiness and bombshell status is undeniably in tune with the brand. In the video in question, the actress can be seen dragging a Christmas tree through the streets of Paris before she stops in front of a Santa, pulls his beard and keeps on walking. Another day, another triumphant/chic moment from the hottest brand of 2022.
Anderson herself has also made headlines for other reasons lately, most notably a Netflix documentary that was recently released about her life. Pamela, a love story calls on her personal diaries entries, archival interviews and exclusive footage, but in an interview with Vanity Fair, she says she has no plans of watching it. It airs on the streaming service from January 31, so consider it essential end of summer viewing.