{"id":198102,"date":"2026-10-26T12:28:31","date_gmt":"2026-10-26T11:28:31","guid":{"rendered":"https:\/\/graziamagazine.com\/es\/?post_type=articles&#038;p=198102"},"modified":"2026-10-26T12:28:31","modified_gmt":"2026-10-26T11:28:31","slug":"georgina-rodriguez-protagonista-de-lo-nuevo-de-calzedonia","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/es\/articles\/georgina-rodriguez-protagonista-de-lo-nuevo-de-calzedonia\/","title":{"rendered":"Georgina Rodr\u00edguez protagonista de lo nuevo de Calzedonia"},"content":{"rendered":"<p><b data-olk-copy-source=\"MessageBody\">Georgina Rodr\u00edguez<\/b>\u00a0vuelve a ser la imagen de <b>Calzedonia<\/b>\u00a0en una campa\u00f1a que pone los pantis en el centro y se apoya en una idea muy asentada: pantis y Calzedonia van de la mano. La marca reivindica el poder de esta prenda b\u00e1sica, capaz de transformar cualquier look y de convertirse en una declaraci\u00f3n de estilo, y refuerza as\u00ed su v\u00ednculo con ella.<\/p>\n<p>El spot lo refleja con escenas cotidianas que muestran una asociaci\u00f3n casi autom\u00e1tica, compartida por mujeres de distintos estilos y generaciones: cuando se piensa en pantis, se piensa en Calzedonia. La participaci\u00f3n de Georgina Rodr\u00edguez refuerza este mensaje y consolida esa asociaci\u00f3n inmediata entre la prenda y Calzedonia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-198103\" src=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia.jpg\" alt=\"\" width=\"1190\" height=\"1736\" srcset=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia.jpg 1190w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia-206x300.jpg 206w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia-702x1024.jpg 702w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia-768x1120.jpg 768w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia-1053x1536.jpg 1053w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia-400x584.jpg 400w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-1-copia-147x215.jpg 147w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><\/p>\n<p>En el spot, Georgina nos descubre algunos de los Pantis clave de la colecci\u00f3n, como los <a href=\"https:\/\/www.calzedonia.com\/es\/product\/panti_microfibra_30_deniers_soft_comfort-MIC049.html?dwvar_MIC049_Z_COL_COLLD=848\"title=\"https:\/\/www.calzedonia.com\/es\/product\/panti_microfibra_30_deniers_soft_comfort-MIC049.html?dwvar_MIC049_Z_COL_COLLD=848\"  target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\" target=\"_blank\"><u>30 Deniers Soft Comfort<\/u><\/a>\u00a0en color <i>Mocca Caf\u00e9<\/i>, que una temporada m\u00e1s se convierte en el color tendencia, adem\u00e1s de los <a href=\"https:\/\/www.calzedonia.com\/es\/product\/pantis_de_encaje_con_flores-MODC2197.html?dwvar_MODC2197_Z_COL_COLL=095F\"title=\"https:\/\/www.calzedonia.com\/es\/product\/pantis_de_encaje_con_flores-MODC2197.html?dwvar_MODC2197_Z_COL_COLL=095F\"  target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"2\" target=\"_blank\"><u>pantis con encaje floral<\/u><\/a> en color negro, a conjunto con un top, confirm\u00e1ndolos como otro <i>must have<\/i>. Adem\u00e1s, en dos im\u00e1genes de la campa\u00f1a, Georgina luce otras piezas como los <a href=\"https:\/\/www.calzedonia.com\/es\/product\/media_reductora_transparente_strong_sculpt_30_deniers-LIC068.html?dwvar_LIC068_Z_COL_COLL=019\"title=\"https:\/\/www.calzedonia.com\/es\/product\/media_reductora_transparente_strong_sculpt_30_deniers-LIC068.html?dwvar_LIC068_Z_COL_COLL=019\"  target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"3\" target=\"_blank\"><u>Strong Sculpt 30 deniers<\/u><\/a>\u00a0y los <a href=\"https:\/\/www.calzedonia.com\/es\/product\/pantis_transparentes_rosas-MODC2237.html?dwvar_MODC2237_Z_COL_COLL=5571\"title=\"https:\/\/www.calzedonia.com\/es\/product\/pantis_transparentes_rosas-MODC2237.html?dwvar_MODC2237_Z_COL_COLL=5571\"  target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"4\" target=\"_blank\"><u>pantis transparentes con estampado de rosas<\/u><\/a>.<\/p>\n<p>La campa\u00f1a junto a Georgina contempla una activaci\u00f3n 360\u00ba que incluye la difusi\u00f3n del spot en televisi\u00f3n y plataformas de Connected TV, acciones de <i>ecommerce<\/i>\u00a0y comunicaci\u00f3n en el punto de venta y una campa\u00f1a digital con contenidos espec\u00edficos para\u00a0amplificar la campa\u00f1a en canales digitales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-198105\" src=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1.jpg\" alt=\"\" width=\"1126\" height=\"1648\" srcset=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1.jpg 1126w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1-205x300.jpg 205w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1-700x1024.jpg 700w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1-768x1124.jpg 768w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1-1049x1536.jpg 1049w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1-400x585.jpg 400w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/10\/descarga-2-copia-1-147x215.jpg 147w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/p>\n<p><em>*Im\u00e1genes: cortes\u00eda<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":11653,"featured_media":198104,"template":"","format":"standard","categories":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Georgina Rodr\u00edguez protagonista de lo nuevo de Calzedonia<\/title>\n<meta name=\"description\" content=\"La firma italiana conf\u00eda en 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