{"id":193409,"date":"2026-03-25T09:18:56","date_gmt":"2026-03-25T08:18:56","guid":{"rendered":"https:\/\/graziamagazine.com\/es\/?post_type=articles&#038;p=193409"},"modified":"2026-03-25T09:18:56","modified_gmt":"2026-03-25T08:18:56","slug":"beauty-and-the-bag-gucci-redefine-el-deseo-y-el-lujo","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/es\/articles\/beauty-and-the-bag-gucci-redefine-el-deseo-y-el-lujo\/","title":{"rendered":"Beauty and the Bag, Gucci redefine el deseo y el lujo"},"content":{"rendered":"<p data-olk-copy-source=\"MessageBody\">Gucci presenta una nueva campa\u00f1a centrada en el atractivo eterno de los bolsos de la Casa, explorando la conexi\u00f3n instintiva que se forma entre el objeto y el deseo. La campa\u00f1a refleja una idea \u00fanica: cuando un bolso pasa a formar parte del mundo de una persona, ocupa completamente su mente.<\/p>\n<p data-olk-copy-source=\"MessageBody\">Capturada por Mert y Marcus, las im\u00e1genes de la campa\u00f1a presentan a Kate Moss con el Borsetto y a Emily Ratajkowski con el Giglio, en retratos que se centran en la conexi\u00f3n entre cada individuo y el bolso que lleva. El Borsetto aparece en GG Canvas, ante marr\u00f3n y piel negra, mientras que el Giglio se presenta en marr\u00f3n oscuro, negro y el cl\u00e1sico GG Canvas.<\/p>\n<p data-olk-copy-source=\"MessageBody\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-193411\" src=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-copia.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-copia.jpg 1080w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-copia-240x300.jpg 240w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-copia-819x1024.jpg 819w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-copia-768x960.jpg 768w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-copia-400x500.jpg 400w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-copia-155x194.jpg 155w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p data-olk-copy-source=\"MessageBody\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-193410\" src=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-1-copia.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-1-copia.jpg 1080w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-1-copia-240x300.jpg 240w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-1-copia-819x1024.jpg 819w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-1-copia-768x960.jpg 768w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-1-copia-400x500.jpg 400w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/descarga-1-copia-155x194.jpg 155w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p data-olk-copy-source=\"MessageBody\">Vestidas con looks de\u00a0<span class=\"mark58qm2qiss\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Gucci<\/span>\u00a0que reflejan la identidad y el car\u00e1cter de cada bolso, el estilismo evoluciona desde lo minimalista hasta el total GG en prendas y accesorios. La campa\u00f1a contin\u00faa a trav\u00e9s de v\u00eddeos dirigidos por Bardia Zeinali, donde la narrativa pasa al movimiento y la presencia de los bolsos se intensifica, rodeando a las protagonistas en una acumulaci\u00f3n infinita, casi on\u00edrica.<\/p>\n<p data-olk-copy-source=\"MessageBody\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-193432\" src=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/OFFICIAL-CROP_00020_GU_133_F17-1-1200x1500-1.jpg\" alt=\"\" width=\"1200\" height=\"1500\" srcset=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/OFFICIAL-CROP_00020_GU_133_F17-1-1200x1500-1.jpg 1200w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/OFFICIAL-CROP_00020_GU_133_F17-1-1200x1500-1-240x300.jpg 240w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/OFFICIAL-CROP_00020_GU_133_F17-1-1200x1500-1-819x1024.jpg 819w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/OFFICIAL-CROP_00020_GU_133_F17-1-1200x1500-1-768x960.jpg 768w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/OFFICIAL-CROP_00020_GU_133_F17-1-1200x1500-1-400x500.jpg 400w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/OFFICIAL-CROP_00020_GU_133_F17-1-1200x1500-1-155x194.jpg 155w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p data-olk-copy-source=\"MessageBody\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-193431\" src=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/https___hypebeast.com_image_2026_03_24_kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2-copia.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/https___hypebeast.com_image_2026_03_24_kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2-copia.jpg 800w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/https___hypebeast.com_image_2026_03_24_kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2-copia-200x300.jpg 200w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/https___hypebeast.com_image_2026_03_24_kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2-copia-683x1024.jpg 683w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/https___hypebeast.com_image_2026_03_24_kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2-copia-768x1152.jpg 768w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/https___hypebeast.com_image_2026_03_24_kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2-copia-400x600.jpg 400w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2026\/03\/https___hypebeast.com_image_2026_03_24_kate-moss-emily-ratajkowski-gucci-giglio-borsetto-bag-campaign-2-copia-143x215.jpg 143w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p data-olk-copy-source=\"MessageBody\">La campa\u00f1a pone de relieve el papel esencial del bolso\u00a0<span class=\"mark58qm2qiss\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Gucci<\/span>\u00a0dentro del vestuario. Materiales, superficies y siluetas se repiten a lo largo de las im\u00e1genes y la pel\u00edcula, regresando una y otra vez al bolso como eje central de todo.<\/p>\n<p data-olk-copy-source=\"MessageBody\"><em>*Im\u00e1genes: cortes\u00eda<\/em><\/p>\n","protected":false},"author":11653,"featured_media":193430,"template":"","format":"standard","categories":[2971,1],"acf":{"banner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beauty and the Bag, Gucci redefine el deseo<\/title>\n<meta name=\"description\" content=\"Kate Moss, con el Borsetto y a Emily Ratajkowski con el Giglio, reflejan la idea del bolso como parte de una persona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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