{"id":191796,"date":"2026-02-06T20:36:33","date_gmt":"2026-02-06T19:36:33","guid":{"rendered":"https:\/\/graziamagazine.com\/es\/?post_type=articles&p=191796"},"modified":"2026-02-09T13:48:36","modified_gmt":"2026-02-09T12:48:36","slug":"guess-desfila-sobre-las-nubes-en-suiza","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/es\/articles\/guess-desfila-sobre-las-nubes-en-suiza\/","title":{"rendered":"GUESS desfila sobre las nubes en Suiza"},"content":{"rendered":"

GUESS<\/span>\u00a0<\/strong>present\u00f3 una nueva expresi\u00f3n de su identidad de marca con un exclusivo desfile a gran altura en\u00a0Gstaad, Suiza<\/strong>, celebrado en el emblem\u00e1tico Iglu Dorf. El evento form\u00f3 parte del\u00a0GUESS<\/span>\u00a0Winter Takeover<\/strong>, una iniciativa global creada para conmemorar el 45\u00ba aniversario de la marca transformando algunos de los destinos de monta\u00f1a m\u00e1s ic\u00f3nicos de Europa en escenarios de su universo lifestyle.<\/p>\n

Entre las invitadas al desfile destacaron influencers reconocidas y referentes del panorama digital tanto a nivel nacional como internacional. Encabezando la lista, la influencer espa\u00f1ola\u00a0Aida Domenech (Dulceida)<\/strong>, junto a figuras de proyecci\u00f3n global como\u00a0Chiara y Valentina Ferragni, Andrea Brillantes, Leonie Hanne, Lea Elui y Guilia De Lellis<\/strong>, entre otras que consolidaron el evento como una cita imprescindible.<\/p>\n

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En pasarela,\u00a0<\/span>GUESS<\/span>\u00a0<\/strong>present\u00f3 su Ski Capsule FW26 junto a una selecci\u00f3n de looks de moda que redefinen el glamour invernal y el esp\u00edritu apr\u00e8s-ski. La colecci\u00f3n propone una est\u00e9tica alpina relajada y sofisticada, construida a partir de siluetas ic\u00f3nicas, vol\u00famenes superpuestos, texturas envolventes y materiales t\u00e1ctiles, equilibrando confort, funcionalidad y seducci\u00f3n.<\/p>\n

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la colecci\u00f3n<\/h3>\n

Con esta propuesta,\u00a0<\/span>GUESS<\/span><\/strong>\u00a0se convirti\u00f3 en la primera marca de moda en presentar una colecci\u00f3n en un entorno alpino de estas caracter\u00edsticas, consolidando la evoluci\u00f3n iniciada el a\u00f1o anterior en Glacier 3000. El desfile, concebido como una experiencia inmersiva y sensorial, reuni\u00f3 a una audiencia exclusiva de l\u00edderes de opini\u00f3n, influencers y prensa en un entorno natural.<\/p>\n

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Durante la golden hour, el paisaje alpino, la luz, el hielo y la arquitectura ef\u00edmera se integraron como elementos narrativos, reforzados por una cuidada escenograf\u00eda de inspiraci\u00f3n cristalina y una actuaci\u00f3n en directo de la violinista Laura Zimmermann, que aport\u00f3 una dimensi\u00f3n cinematogr\u00e1fica al evento.<\/p>\n

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Con este desfile a gran altitud,\u00a0<\/span>GUESS<\/span>\u00a0<\/strong>reafirma su capacidad para reinterpretar su legado, llevar la moda a contextos inesperados y seguir evolucionando sin perder su ADN.<\/p>\n

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<\/div>\n
*Im\u00e1genes: cortes\u00eda<\/em><\/div>\n

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