{"id":184349,"date":"2025-04-30T13:03:12","date_gmt":"2025-04-30T11:03:12","guid":{"rendered":"https:\/\/graziamagazine.com\/es\/?post_type=articles&#038;p=184349"},"modified":"2025-04-30T13:03:42","modified_gmt":"2025-04-30T11:03:42","slug":"beyonce-levis-reimaginan-iconico-anuncio-refrigerator-los-80","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/es\/articles\/beyonce-levis-reimaginan-iconico-anuncio-refrigerator-los-80\/","title":{"rendered":"Beyonc\u00e9 y Levi\u2019s reimaginan el anuncio \u2018Refrigerator\u2019 de los 80"},"content":{"rendered":"<p><span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\" data-olk-copy-source=\"MessageBody\">Levi<\/span>\u2019s\u00ae, en colaboraci\u00f3n con la ic\u00f3nica artista global Beyonc\u00e9, ha presentado\u00a0<em>Refrigerator<\/em>, el tercer cap\u00edtulo de la campa\u00f1a REIIMAGINE. En esta nueva pieza audiovisual y en las im\u00e1genes que la acompa\u00f1an,\u00a0<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u2019s\u00ae sigue destacando su legado como fuente de inspiraci\u00f3n para la reinvenci\u00f3n.<\/p>\n<p>Es una campa\u00f1a que busca <strong>reinterpretar cl\u00e1sicos de la marca<\/strong>, en este caso, recrearon un anuncio de 1988, que fue protagonizado por un hombre.<\/p>\n<figure id=\"attachment_149555\" class=\"wp-caption alignnone\" style=\"width: 1600px\" aria-describedby=\"caption-attachment-149555\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149555 size-full\" src=\"https:\/\/graziamagazine.com\/mx\/wp-content\/uploads\/sites\/13\/2025\/04\/WhatsApp-Image-2025-04-16-at-1.07.27-PM.jpeg\" alt=\"\" width=\"1600\" height=\"1199\" \/><\/figure>\n<p>La nueva versi\u00f3n fue <strong>Melina Matsoukas<\/strong>, quien es reconocida directora de cine y videoclips que ha trabajado con artistas como Ludacris, Eve, <strong>Snoop Dog, Jenifer Lopez, Kyle Minogue <\/strong>y la misma Beyonc\u00e9, entre otros.<\/p>\n<p>En cine y televisi\u00f3n ha trabajado dirigiendo en proyectos como <em>Master of None<\/em> (2017), <em>Insecure<\/em> (2016-2017) y la pel\u00edcula <strong><em>Queen &amp; Slim<\/em><\/strong> (2019).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/refresh-bee-production.s3.amazonaws.com\/beefree\/images\/b20b4268fb398a09b1e840d8ed91fef285e23cb615f3b45f6fa6d52492b7be22\/LEVI%27S%C2%AE\/Reeimagine%20Chapter%203\/Levi%27s%C2%AE%20REIIMAGINE%20Campaign_Chapter%203_Image%203.jpg\" \/><\/p>\n<p>Adem\u00e1s, el video de Levi\u00b4s cuenta con una aparici\u00f3n especial del cantante de country <strong>Willie Jones,<\/strong> quien, de hecho, colabora con Beyonc\u00e9 en la canci\u00f3n <em>Just for Fun <\/em>del disco Cowboy Carter.<\/p>\n<p>\u201c<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u2019s\u00ae no es solo una marca con legado, es una marca con un legado incre\u00edble que ha estado constantemente en el centro de la cultura\u201d, afirm\u00f3 Kenny Mitchell, director global de marketing de\u00a0<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u2019s\u00ae en\u00a0<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u00a0Strauss &amp; Co. \u201cCon REIIMAGINE y nuestra colaboraci\u00f3n con Beyonc\u00e9, una de las artistas m\u00e1s influyentes de nuestro tiempo, estamos construyendo sobre d\u00e9cadas de iconograf\u00eda cl\u00e1sica de\u00a0<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u2019s\u00ae y celebrando lo que significa liderar con intenci\u00f3n y confianza\u201d.<\/p>\n<p><iframe loading=\"lazy\" title=\"Chapter 3: \u201cRefrigerator\u201d reimagined with Beyonc\u00e9. #LiveInLevis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CaJCypvWZoQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote><p>\u201c<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u2019s\u00ae no es solo una marca con legado, es una marca con un legado incre\u00edble que ha estado constantemente en el centro de la cultura\u201d, afirm\u00f3 Kenny Mitchell, director global de marketing de\u00a0<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u2019s\u00ae en\u00a0<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u00a0Strauss &amp; Co. \u201cCon REIIMAGINE y nuestra colaboraci\u00f3n con Beyonc\u00e9, una de las artistas m\u00e1s influyentes de nuestro tiempo, estamos construyendo sobre d\u00e9cadas de iconograf\u00eda cl\u00e1sica de\u00a0<span class=\"markpviw3yrd7\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Levi<\/span>\u2019s\u00ae y celebrando lo que significa liderar con intenci\u00f3n y confianza\u201d.<\/p><\/blockquote>\n<p><img decoding=\"async\" src=\"https:\/\/refresh-bee-production.s3.amazonaws.com\/beefree\/images\/b20b4268fb398a09b1e840d8ed91fef285e23cb615f3b45f6fa6d52492b7be22\/LEVI%27S%C2%AE\/Reeimagine%20Chapter%203\/Levi%27s%C2%AE%20REIIMAGINE%20Campaign_Chapter%203_Image%202%20copia.jpg\" \/><\/p>\n<p>En el v\u00eddeo, la cantante interpreta a una mesera que est\u00e1 vestida completamente en Levi\u00b4s y Willie es un cliente de la cafeter\u00eda. Ah\u00ed, <strong>Beyonc\u00e9 se pone una camisa que guarda en el refrigerador<\/strong>. En el anuncio original, el modelo se pone unos pantalones refrigerados, levantando las pasiones de todos en el lugar.<\/p>\n<p><iframe loading=\"lazy\" title=\"Levi&#039;s 1988 Fridge (Muddy Waters - Mannish Body)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Uke7mgz-0_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>El anuncio fue realizado el director creativo de<strong>\u00a0<\/strong><strong>la marca<\/strong><strong>, TBWA\/Chait\/Day LA<\/strong>, y la fotograf\u00eda fue dirigida por el ganador de un Emmy,\u00a0<strong>Marcell R\u00e9v.<\/strong><\/p>\n<p>La campa\u00f1a global <strong>fue lanzada en septiembre de 2024,<\/strong> y sin duda, elegir a Beyonc\u00e9 para la tercera entrega habla de la intenci\u00f3n de la marca de <strong>crear cultura<\/strong> alrededor de ella, pues todo lo que toca, lo convierte en oro.<\/p>\n<p><em>*Im\u00e1genes: cortes\u00eda<\/em><\/p>\n","protected":false},"author":16349,"featured_media":184350,"template":"","format":"standard","categories":[2971],"acf":{"banner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyonc\u00e9 y Levi\u2019s reimaginan el ic\u00f3nico anuncio \u2018Refrigerator\u2019<\/title>\n<meta name=\"description\" content=\"Este cap\u00edtulo transforma el esp\u00edritu original del spot en una declaraci\u00f3n actual de confianza, originalidad y empoderamiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/es\/articles\/beyonce-levis-reimaginan-iconico-anuncio-refrigerator-los-80\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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