{"id":155940,"date":"2020-10-05T14:32:33","date_gmt":"2020-10-05T12:32:33","guid":{"rendered":"https:\/\/graziamagazine.com\/es\/?post_type=articles&p=155940"},"modified":"2020-10-05T14:32:33","modified_gmt":"2020-10-05T12:32:33","slug":"asi-es-period-el-nuevo-tono-de-pantone-para-acabar-con-el-estigma-de-la-menstruacion","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/es\/articles\/asi-es-period-el-nuevo-tono-de-pantone-para-acabar-con-el-estigma-de-la-menstruacion\/","title":{"rendered":"As\u00ed es Period: el nuevo tono de Pantone para acabar con el estigma de la menstruaci\u00f3n"},"content":{"rendered":"

Pantone<\/strong>\u00a0ha tra\u00eddo algo que nunca hubi\u00e9ramos pensado: un nuevo tono de rojo titulado \u201cPeriod\u201d, inspirado\u00a0en el color de la menstruaci\u00f3n, para romper estigmas y promover la positividad del per\u00edodo.\u00a0Como sabes, cada a\u00f1o la compa\u00f1\u00eda presenta un nuevo color estelar, y en esta ocasi\u00f3n el Pantone Color Institute se uni\u00f3 con\u00a0Intimina<\/strong><\/a>, una firma sueca dedicada al\u00a0cuidado femenino.<\/p>\n

La marca sueca de cuidado m\u00e9dico @intimina lleg\u00f3 al Pantone Color Institute para desarrollar este color personalizado en apoyo de su campa\u00f1a global para hacer que la menstruaci\u00f3n sea m\u00e1s visible y normalizar la m\u00e1s normal de las funciones corporales<\/p><\/blockquote>\n

\u201cUn per\u00edodo valiente en un tono rojo activo y aventurero anima a las personas que menstr\u00faan a sentirse orgullosas de quienes son. Ser due\u00f1as de su per\u00edodo con seguridad en s\u00ed mismas; ponerse de pie y celebrar apasionadamente la emocionante y poderosa fuerza vital con la que nacieron; instar a todos, independientemente del g\u00e9nero, a sentirse c\u00f3modos para hablar de manera espont\u00e1nea y abierta sobre esta funci\u00f3n corporal pura y natural \u201c, continuaron.<\/p>\n

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Presenting \u201cPeriod\u201d, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. \u201cAn active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.\u201d Pantone Color Institute collaborated with @Intimina on the Seen + Heard campaign to create a red shade that is inspired by a steady menstrual flow. Pantone and Intimina worked alongside a gynecologist and consulted research published in Medical News Today to develop the shade, but by no means is this supposed to be an accurate depiction. Instead, we created a visual identifier of a red shade that would help @Intimina leverage the power of color to share their story.<\/a><\/p>\n

A post shared by PANTONE<\/a> (@pantone) on