{"id":154092,"date":"2020-04-29T12:57:49","date_gmt":"2020-04-29T10:57:49","guid":{"rendered":"https:\/\/graziamagazine.com\/es\/?p=154092"},"modified":"2020-04-29T12:57:49","modified_gmt":"2020-04-29T10:57:49","slug":"modiface-el-espejo-virtual-de-lancome-que-permite-probar-el-maquillaje-sin-saltarse-la-distancia-social","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/es\/articles\/modiface-el-espejo-virtual-de-lancome-que-permite-probar-el-maquillaje-sin-saltarse-la-distancia-social\/","title":{"rendered":"Modiface, el espejo virtual de Lanc\u00f4me que permite probar el maquillaje sin saltarse la distancia social"},"content":{"rendered":"<p>La nueva realidad que vivimos hace que surjan numerosas herramientas tecnol\u00f3gicas para hacer frente a los nuevos h\u00e1bitos de compra que vamos a vivir en tiendas f\u00edsicas, dando paso cada vez m\u00e1s fuerte al comercio online en los pr\u00f3ximos meses. Ante esta situaci\u00f3n\u00a0Lanc\u00f4me no ha querido quedarse atr\u00e1s, al contrario, pone a disposici\u00f3n de todos los usuarios, Modiface, una herramienta disponible en su web que permite probar el maquillaje \u2018en tu propia piel\u2019 como un aut\u00e9ntico espejo virtual.<\/p>\n<p>Con Modiface, los usuarios podr\u00e1n probar una gran selecci\u00f3n de productos: bases de maquillaje, labiales, m\u00e1scaras de pesta\u00f1as, sombras de ojos\u2026 As\u00ed vamos a poder comprobar si nos favorece o no, antes de incluirlo en el carrito de compra, algo s\u00faper importante ahora que nos hemos lanzado de lleno a la compra virtual. Nos encantan este tipo de herramientas digitales, porque ahora podremos ver si el tono de la base o del labial se adapta a nuestra piel y c\u00f3mo va a quedar en ella.<\/p>\n<h3>\u00bfC\u00f3mo funciona?<\/h3>\n<p>El funcionamiento de esta herramienta online es s\u00faper f\u00e1cil.\u00a0<strong>No es una aplicaci\u00f3n de m\u00f3vil ni algo que tengas que descargar de una plataforma.\u00a0<\/strong>Simplemente, entras en <a href=\"http:\/\/www.lancome.es\" target=\"_blank\">www.lancome.es<\/a>, vas a la zona de labiales, m\u00e1scaras o bases de maquillaje, activas tu c\u00e1mara (subes tu foto o) y \u00a1todo est\u00e1 listo para comenzar a probar!<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B_VEpVTHjsg\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_VEpVTHjsg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/a> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B_VEpVTHjsg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" target=\"_blank\">Have fun at home and find new makeup inspiration with the Lanc\u00f4me Virtual Try On available on lancome.com #Lancome  #VirtualTryOn<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/lancomeofficial\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" target=\"_blank\"> Lanc\u00f4me Official<\/a> (@lancomeofficial) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-04-23T15:58:47+00:00\">Apr 23, 2020 at 8:58am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>La opci\u00f3n de la c\u00e1mara permite al usuario interactuar en vivo con el modo espejo virtual de maquillaje de la c\u00e1mara de su m\u00f3vil u ordenador, todo en tiempo real (es el formato de probador online m\u00e1s realista creado hasta la fecha). Adem\u00e1s, el usuario puede experimentar, no solo con los distintos tonos que la marca ofrece, sino tambi\u00e9n con las diferentes texturas, hasta encontrar la opci\u00f3n que responda a sus necesidades. As\u00ed el proceso se convierte no solo en una experiencia, sino en una elecci\u00f3n segura a la hora de llevar el producto al carrito de compra.<\/p>\n<p>Y, una de las cosas que m\u00e1s nos gusta tambi\u00e9n, es que no tenemos que llenar nuestra mano, por ejemplo, con todos los colores que estamos probando. \u00bfQui\u00e9n se anima a probarlo?<\/p>\n<p><em>*Im\u00e1genes: Cortes\u00eda Lanc\u00f4me<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":11653,"featured_media":154100,"template":"","format":"standard","categories":[7],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modiface, el espejo virtual de Lanc\u00f4me que permite probar el maquillaje sin saltarse la distancia social | Grazia<\/title>\n<meta name=\"description\" content=\"Ahora que poco a poco comencemos a salir de casa, esta herramienta puede ser un gran aliado para renovar nuestro 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