{"id":126684,"date":"2017-10-02T18:49:54","date_gmt":"2017-10-02T16:49:54","guid":{"rendered":"https:\/\/graziamagazine.com\/es\/?p=126684"},"modified":"2017-10-02T18:50:43","modified_gmt":"2017-10-02T16:50:43","slug":"asi-planea-el-mundo-del-perfume-reconquistar-a-los-millennials","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/es\/articles\/asi-planea-el-mundo-del-perfume-reconquistar-a-los-millennials\/","title":{"rendered":"As\u00ed planea el mundo del perfume reconquistar a los millennials"},"content":{"rendered":"<p>S\u00ed, otra vez venimos a hablar de los <a href=\"https:\/\/graziamagazine.com\/es\/etiqueta\/millennials\/\" target=\"_blank\" rel=\"noopener\"><em>millennials<\/em><\/a>: resulta que son ellos los que mueven el mundo -a trav\u00e9s de sus cuentas de Instagram- ahora mismo. Y, por supuesto, a las grandes firmas no se les escapa. <strong>Quiz\u00e1 por eso se est\u00e1 generando toda una revoluci\u00f3n en un \u00e1mbito en el que hac\u00eda a\u00f1os que no cambiaba nada: el de los perfumes.<\/strong><\/p>\n<figure id=\"attachment_126686\" aria-describedby=\"caption-attachment-126686\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-126686 size-full\" src=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0.jpg\" alt=\"\" width=\"1500\" height=\"902\" srcset=\"https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0.jpg 1500w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0-300x180.jpg 300w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0-768x462.jpg 768w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0-1024x616.jpg 1024w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0-720x433.jpg 720w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0-1200x722.jpg 1200w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0-626x376.jpg 626w, https:\/\/graziamagazine.com\/es\/wp-content\/uploads\/sites\/12\/2017\/09\/PERFUMES-0-360x216.jpg 360w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-126686\" class=\"wp-caption-text\">\u00bfA qu\u00e9 quieren oler los millennials? \u00a9 Jean-Paul Goffard<\/figcaption><\/figure>\n<p>Con distintos giros de tim\u00f3n en una u otra direcci\u00f3n (hola Gucci, hola Tommy Hilfiger), las casas de moda han ido reconquistando al p\u00fablico m\u00e1s joven con sus colecciones de\u00a0<em>pr\u00e9t-\u00e0-porter,<\/em> pero quedaba un paso m\u00e1s que dar: el anquilosado mundo de la belleza. Tras una completa revoluci\u00f3n en el mundo del color, con la aparici\u00f3n de decenas de firmas peque\u00f1as (absorbidas muchas por grandes grupos), ahora es el turno de hacer tambalearse <a href=\"https:\/\/graziamagazine.com\/es\/belleza\/olores-de-nueva-temporada-perfume-novedades\/\" target=\"_blank\" rel=\"noopener\">al mundo de las fragancias.<\/a><\/p>\n<p><strong>Casas tan tradicionales como Chanel, Herm\u00e8s, Gucci o Dior (<em>aka<\/em> algunas de las firmas con m\u00e1s historia) renuevan su oferta <\/strong>y lanzan nuevos perfumes con un denominador com\u00fan: todos buscan conquistar al p\u00fablico millennial con campa\u00f1as m\u00e1s atrevidas (inolvidable en este sentido <a href=\"https:\/\/www.youtube.com\/watch?v=ABz2m0olmPg\" target=\"_blank\" rel=\"noopener\" target=\"_blank\">la de Kenzo World, que ya acumula casi nueve millones de visualizaciones<\/a> en Youtube), embajadoras cool o nuevas f\u00f3rmulas nunca vistas.<\/p>\n<p>Estas son algunas de sus apuestas:<\/p>\n<p>[galeria]<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden; height: 258px;\" src=\"\/\/www.facebook.com\/plugins\/likebox.php?href=https%3A%2F%2Fwww.facebook.com%2Fgraziaespana&amp;width&amp;height=258&amp;colorscheme=light&amp;show_faces=true&amp;header=false&amp;stream=false&amp;show_border=false&amp;appId=349017955267591\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"author":15595,"featured_media":0,"template":"","format":"standard","categories":[8,7],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As\u00ed planea el mundo del perfume reconquistar a los millennials<\/title>\n<meta name=\"description\" content=\"Cambio de notas, formulaci\u00f3n y formato... 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