News feed
SYDNEY, AUSTRALIA: From the window to the wall (and the door and the lamp shades), every part of Zimmermann’s refurbished Bondi store has been meticulously sourced and curated, an overhaul that physically embodies the Zimmermann brand to a tee: relaxed femininity, bursts of patterns and textures, a feeling of optimism.
In fact, stepping inside the new flagship store (which is located inside Westfield Bondi Junction on level three) is like stepping out of a shopping mall and into a European soiree. The thick walls are made from hemp block, a sustainable alternative with the ability to absorb and store atmospheric carbon – which in turn muffles the chitter-chatter of the centre on the other side of the Burmese teak front door. This latter piece was salvaged from the Cumberbatch Building at Trinity College in Oxford before it was sadly demolished in 2020.
Following the recent Zimmermann store openings in Cannes, Forte De Marmi and Rome, the Bondi flagship is designed by Studio McQualter, an interior design company Nicky Zimmermann tells GRAZIA she trusts implicitly. Hemmed in by the foil and timber ceilings, Zimmermann points to the many gold nugget vintage light fittings, pieces of furniture and artworks, which define and decorate the space, and each come with their own backstory.
There’s the two large blue metal pendant lights that look like pockmarked spaceships about to land in the retail spaces, sourced from the 60s and by Lumen. There’s a marble table with a ceramic base that belonged to the wonderfully eccentric fashion icon and American interior designer Iris Apfel which sits in the window. A sculptural stoneware sconce by artist Guy Bareff is a conversation piece for partners who may be waiting while their significant others float about the dressings rooms. And colourful artworks are splayed against the hemp blocks through the store, all by female artists including Australian Emily Ferretti, who, like Zimmermann, has an affinity for New York.
“We are so proud of this store, which has been a project that we have been working on for a long time,” says Zimmermann. “We have been in this location in Bondi Junction since the property launched as a luxury destination in 2003 and have slowly grown the store size and worked to improve the experience over time.
“I love the artwork and vintage furniture that has been sourced for the space – the store has a warm, welcoming feeling with personal touches – it’s a place you want to spend time in and find something you love.”
The boutique is open now with the zimmermann Fall 2021 and Resort 2022 collections.
