As the world learns to adapt to the new Covid climate, luxury fashion is having to think on its stylish feet. With innovation and reinvention key during this global pause, many of the most storied fashion houses in history are having to shake things up a little. For Dior, this means looking back, reflecting on a rich history by retelling its story today.
Last week, the famed French house invited all to experience its once-in-a-lifetime exhibition, ‘Christian Dior: Designer of Dreams’, originally held at the Musée des Arts Décoratifs in Paris, from July 5, 2017 to January 7, 2018, inside their homes. A first for the brand, Dior’s universe was streamed to iPhones and computers around the world via Via YouTube and Instagram, as we stepped into the wondrous world of Monsieur Dior and the Creative Directors who succeeded him – from Yves Saint Laurent to Maria Grazia Chiuri – and whom perpetuated his passion and sense of daring.
Now, Dior delves deep into the archives once more, sharing a documentary short detailing the magnificent 1949 Haute Couture collection on YouTube. Simply entitled, “Haute-Couture” and directed by Henri A. Lavorel, the 14-minute long film follows Monsieur Christian Dior’s process in the lead-up to the show; from early sketching to its 700-seamstress-strong atelier on 30 Avenue Montaigne in Paris, the video concludes with the show itself, the spectacle of the Autumn-Winter 1949 Haute Couture collection.
Offering some light via the wonder of fashion, the clip offers rare insight into the House of Christian Dior, and the master himself.
watch the documentary on youtube below: