Remember when Carrie Bradshaw lost a Jimmy Choo sandal on Staten Island? “Wait! Wait! I lost my Choo!” she screams as the ferry chugs off, one heel tragically stuck between wharf grating. That perfect feathered slingback – and that Sex And The City moment – effectively made Jimmy Choo a household name, with women everywhere desperate for a pair of Choo’s.
Today, we’re still collectively desperate for Choo’s, but not just the shoe kind. Jimmy Choo’s fragrance stable is as desired as its mules, with the brand entering the perfume playground in 2011 with is debut scent, Jimmy Choo Eau de Parfum. A bold, hypnotic scent of tiger orchid, toffee and Indonesian patchouli, it became the perfect accessory to the Lance (a Hollywood shoe heavyweight) with a generous spritz just the thing to accompany your laser-cut stiletto.
Then in 2017, a lighter take on fragrance with L’Eau. The aqueous scent was drenched in hibiscus flower, juicy nectarine and sweet peony, a new chapter of modern femininity for the brand (and the perfect olfactory accoutrement to the Ava or the Bambi).
Things then got a little hot and heavy with Fever; a sumptuous, heady feast of flowers, roasted almonds and rich black linseeds, best enjoyed with a sexier heel like the Rita.
And today, a totally new offering, one that isn’t of the liquid variety, rather, a jazzy accessory to your favourite fragrance. Introducing three beautiful brooches to affix to your Jimmy Choo fragrance wardrobe: a brilliant diamanté heart, a cluster of silver stars and a bedazzled ‘Jimmy Choo’. You pick. You Choos.
But the best part? You can dress yourself up – not just your fragrance – too. A sparkling heart and spritz of L’Eau one day. Shining stars and Fever the next. Pick & Choos to your stylish heart’s content.
The hardest part will be choosing your favourite.
Jimmy Choo Pick & Choos is available from David Jones. SHOP NOW