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While we know Selena Gomez, Taylor Swift, Ariana Grande and Kylie Jenner take the cyber prize for the most Instagram followers, what’s really important – and a measure of one’s success – is how quickly a personality gains followers over a certain period of time. And with 500 million monthly active users across the world, Instagram is the social platform is which we should be carry out such a scientific investigation.

Supermodel Gigi Hadid tops the list of models/women in fashion this year having gained 16 million followers on Instagram in 2016. Fellow member of the squad Cara Delevingne was second with 14.3 million followers gained. Then, there’s a sharp decline down to the third place as Hadid’s best friend and sometime model Hailey Baldwin who has increased her admirers by 5.9 million followers. Take a look at who made the list below.