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When your mum was part of the Amazonian supermodel pack of the 90s – and became a cultural phenomenon as a by-product of a Pepsi ad – the apple surely wouldn’t fall too far left of the tree. Indeed, it would appear Crawford’s 16-year-old daughter Kaia Gerber is a replica fruit of her mum and is even paving the way to be more successful.

At just 13-years-old, Gerber signed to modelling juggernaut IMG in 2015 and landed her first campaign with Marc Jacobs soon-after. As if the second coming of Cindy is upon us, Gerber, now 15, has walked for Alexander Wang and Versace and unlike her mum who honed her popularity through a hosting gig on MTV, Gerber has embraced every millennials of-the-now currency: Instagram.

“I now reach so many people, and it’s hard for them to know what is real,” explained Gerber in a recent interview with Teen Vogue. “I don’t take any platform I have lightly. It’s so important to send a good message. Everyone expects you to be on it all the time, but social media is just everyone’s best version of themselves. I try and give people a truer depicting of who I am.”

It’s a sentiment her parents, Crawford and dad Rande Gerber (co-founder of Casamigos Tequila with George Clooney who recently sold it for more than $700 million), have instilled in her. “They have taught me to be myself and to follow my instincts,” says Gerber. “They also say that you should never let what other people do affect what you want to do. It changes everything when you accept who you are and you don’t try to change yourself.”

It’s a healthy mindset for a teenager, let’s hope she remains as grounded as she is amongst Hollywood’s tempting web.