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British luxury brand Victoria Beckham has today announced a new collaboration. Combining classic silhouettes and refined design codes synonymous with namesake label (so you know it is going to be incredibly chic), a new capsule collection has been immortalised with the Woolmark Company – the global authority on wool textiles.
Posh Spice quietly debuted the collaboration last week when she stepped out in New York City wearing a vibrant sweater with pants from her own brand. Just a prelude of what we can expect from the forthcoming collection.
Released this month, the collection comprises of polo and crewneck sweaters, V-neck cardigans plus gift sets of scarves and headwear. The tonal collection features colour blocking, intarsia detailing and contrast stripes. The collaboration is not only carefully considered design wise, the clothing is kind on the planet too. The environmental impact has been considered throughout the design process, from sourcing materials to the development, manufacturing, production and packaging of each piece.
The collection is made in Pescara, Italy, from 100% natural, renewable and biodegradable Merino wool. The original eco-fibre, the non-mulesed Merino wool used in the Victoria Beckham collection is fully traceable to just five Australian woolgrowers.
Punchy reds, muted green and bubble gum hues of pink are achieved naturally too. Using ingredient such as flowers, leaves and berries (yes, really) the dreamy colour palette has been achieved using a unique plant-based natural dye process – the only technology certified by The Woolmark Company in the world.
“I love that we’ve managed to create a bright and vibrant colour palette by using flowers, leaves and berries as part of a natural dye process and that the whole collection is made from recyclable, renewable and biodegradable 100% Australian Merino wool and yarn,” Beckham recalled to GRAZIA. “It’s the softest sheep’s wool in the world! Each piece has been made to last (in both quality and design) – we have even included an inside garment label for children to write lots of names on so their special knit can be personalised and passed on for years to come.”
Beckham and Woolmark have had a long standing relationship – she was a judge at the International Woolmark Prize for three years: 2012/13, 2014/15, 2016/17 – so it’s only a natural progression.
“I was a judge for the International Woolmark Prize for three years running so we have a longstanding relationship,” Beckham said. “I think the work they do to raise awareness around sustainability and support brands to be better in that space is just brilliant. Quite early into my fashion industry career I realised that Merino wool was an essential natural fibre to the luxury fashion world – so I didn’t hesitate to collaborate with the team when the opportunity came to create a capsule collection. I’ve loved designing this collection for both adults and children – not only are the knits timeless, considered wardrobe staples, they also inject fun into a look.”
The collaboration is also available in children’s sizes and will be stocked globally in stores including Saks Fifth Avenue, Zalando, Mytheresa, Harrods, LUISAVIAROMA, KaDaWe, Barneys Japan, TSUM, Al Srad Ltd, Grace, La Samaritaine, Retro AS Norway, Hudson’s Bay.
See GRAZIA’s top picks below.
