Valentino Beauty
A model walks the runway during the Valentino show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on March 01, 2020, in Paris, France.

Fashion and beauty go hand in hand, which is why we’re positively thrilled to learn that Valentino is finally making its foray into cosmetics. On Wednesday, April 28, the Italian luxury fashion house shared the news with the press, revealing that its first makeup line will include a whopping 50 shades of lipstick, 40 shades of foundation, and “numerous” eye products. According to a Business of Fashion report, these little luxurious will be housed inside Valentino red packaging emblazoned with its signature logo.

This exciting venture will add to the brand’s beauty portfolio, which currently only includes fragrances, the newest of which is Voce Viva. Per BoF, in addition to Valentino Beauty’s 14 soon-to-launch core colour cosmetics SKUs (available to pre-order on the brand’s e-commerce website starting June 1), the fashion house also plans to launch limited-edition “drops” tied to its runway shows. Reflecting on all of the iconic, glamorous beauty looks we’ve seen on the catwalk through the years, this is, perhaps, the most exciting bit of information the label’s revealed thus far.

Valentino Beauty
A model walks the runway during the Valentino Womenswear Spring/Summer 2020 show as part of Paris Fashion Week on September 29, 2019 in Paris, France.

The brand hasn’t yet shared any product or campaign imagery just yet (the ultimate teaser), and sadly, Valentino Beauty won’t unveil them until the makeup line’s official launch on Monday, May 31. To satisfy our excitement in the meantime, they shared that Valentino’s creative director Pierpaolo Piccioli exclusively shot the range’s advertising campaign, starring 16 top-secret talents. “Each model expresses a shade of Valentino,” the brand mysteriously tells GRAZIA via email, adding that, “altogether, create a Valentino Chorus.”

In honour of the announcement, Valentino’s creative director Pierpaolo Piccioli shared a statement that equal parts poetic and enigmatic. It goes as follows: 

“Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity. Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection. For makeup, my vision is Rosso Valentino 22, on a morphing of 16 people.” 

Piccioli’s mention of “Rosso Valentino 22” offers yet another hint about what’s to come. More specifically, according to BoF, it’s one of the brand’s lipstick shades. The designer calls it “a new red with a kind of punk, pink shade.” We’re anxiously waiting to experience it via Valentino Beauty’s first campaign, coming soon…but not soon enough.

Valentino Beauty
Gigi Hadid walks the runway during the Valentino Fall/Winter 2019 2020 show as part of Paris Fashion Week
thoughts?