“I am the ‘I’ in light. I am the reason the future is so bright,” Yara Shahidi says on the topic of confidence. This season for Fall 2021, Tommy Hilfiger has launched its latest campaign, Pass the Mic.
Featuring the award-winning actress alongside an A-list cast of talent including Anthony Ramos, Jack Harlow, Wizkid, Kim Soo-Hyun and DJ Cassidy the campaign asks the questions: What inspires you to make a difference? What would you say if the world was listening? What drives you towards the future? What do you have to say?
Clad in all-American threads and the iconic Hilfiger emblem reworked for Fall 2021, the creatives have shared their takes on important topics. On community, Grammy-winning singer Ramos says, “We change the world by redesigning who we are, but never forgetting where we came from.”
For Korean actor Kim Soo-Hyun change is: “Our little movement towards the future makes beautiful waves and changes the world.”
Tommy Hilfiger supports the idea that everyone has the power to affect and change the world, because voices speak volumes. Together with the group of diverse voices, consumers will now be given a global platform to share and amplify their message to inspire change. In an inclusive social media activation, the brand asks: “What do you have to say?”
Audiences will be given the opportunity to respond via direct message on Tommy Hilfiger’s Instagram account.
“Every voice has the power to light up the world,” Tommy Hilfiger states. “We are here to quite literally ‘Pass the Mic’, first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our Fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices, on our platform.”
Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the Fall 2021 collection is made using more sustainable methods and materials, and is now available on tommy.com and in stores worldwide.