Courtesy of Tiffany & Co

Past evidence will see that Tiffany & Co never does anything by halves with a long line of A-list talent and extravagant unveilings perfectly on cue. From the ever-iconic location of New York City, Blackpink star Rosé has continued her tenure as the global House ambassador with Tiffany & Co in her second campaign for Tiffany HardWear. Shot by the highly-acclaimed Mario Sorrenti in the city that never sleeps, Rosé appears in an encore with the same tenacity and attitude we’ve come to know of her.

Courtesy of Tiffany & Co

The intimate yet powerful portraitures of Rosé showcase the artist wearing the latest diamond-intensive designs from the collection, shot in a stark, reductionist space. Tiffany HardWear first debuted in 2017 and has since become one of Tiffany’s signature jewellery collections. Its iconic gauge link motif, based on a 1971 bracelet from The Tiffany Archive, and industrial shapes are a tribute to the power and edge New York City, the founding home of Charles Lewis Tiffany’s brand.

Courtesy of Tiffany & Co

Despite the subversive style cues, the luxury range aims to invoke a sense of elegance and sophisticated expressions of the fierce, feminine spirit that defines the collection. Within the campaign, Rosé wears the existing pavé diamond Tiffany HardWear styles alongside the new necklace and bracelet which will make its debut in July.  The pieces are defined by striking links made of black titanium, 18k rose gold and diamonds. In addition, the Blackpink lead also wears the new full pavé diamond styles debuting in November – an early Christmas present?

The full campaign debuts in print and online from March 14. For more information on the newest collection, visit the Tiffany & Co website, here.